University Name: Assessment 3 - NPD Practices of Three Companies

This report provides a comprehensive analysis of new product development (NPD) practices across three prominent companies: Apple, Starbucks, and Holden Motors. It begins with background information on each company, highlighting their key products and market positions. The report then delves into the factors influencing NPD for each company, including product-related aspects such as quality and offerings, and market-related aspects such as market share and customer needs. Furthermore, the report examines the critical success factors and issues faced by each company, outlining their respective strengths and weaknesses. Based on this analysis, the report offers specific recommendations for each company to improve their NPD processes and overall performance. Finally, the report concludes by summarizing the key lessons learned from the comparative study of these organizations, emphasizing the importance of marketing strategies, product development, and market-related considerations in achieving successful NPD outcomes. The report utilizes various references to support its findings.

Assessment 3
NPD (New Product Development) Practices
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Background on the Company

Company 1 - Apple
Apple Inc. is considered to be the pioneer in the electronics
industry. It is an American multinational organization
headquartered in Cupertino, California and known to be one of
the largest manufacturer of electronic products. This
organization designs as well as develops various electronic
products along with computer accessories and software. New
products has been developed and introduced by Apple Inc.
such as the MacBook and iPad. The introduction of those
products have brought a revolution in the way operations
being carried out within the electronic industry.

Company 2 - Starbucks
In 1971, a solitary store was opened by three members which led
to beginning journey of Starbucks. The members were:
1. Jerry Baldwin (An English educator)
2. Gordon Bowker (An Essayist )
3. Zev Siegel (A History educator )
The members opened the store in a tourist spot “Pikes Place
Market” based in Seattle with the name as Star Bucks Coffee, Tea
and Spice. The three members were fond of coffee and tea thus
they thought of providing coffee and started serving to various
restaurants as well as bars.

Company 3 - Holden Motors
Holden organization is a built up Australian organization that is
associated with generating high caliber as well as extraordinary
cars to distribute in Australian market. The organization have
effectively propelled three main models to be Commodore,
Colorado along with Cruze. The organization is considered to
be pioneer in automobile industry as its fundamental mission
and vision is to create open to, engaging, and simple to keep
up and rapid autos. It is better for this organization to keep
being in front of most auto fabricating organizations and to
profoundly inspire its item acknowledgment logically.

Factors for NPD

NPD for Apple
• Factors related to Product
Product quality - The Apple association has the accompanying quality related
confirmation, for example, the ISO9001:2008, ISO14001:1996 and ISO 14001:2205.
Product related facilities - The product related survey provides management of the
association to design their new items and to be effective in the commercial center
disregarding the opposition.
• Factors related to Market
Quality and market share – Apple’s market share is less when contrasted with the
rivals as the evaluation value is high. It is due to the abnormal state of value that
the contenders does not have when compared to Apple.
Quality and profitability - The quality and the highlights which are accessible to the
clients in the item tempts the clients to buy the item regardless of the cost and
furthermore helps in a small manner to expand the piece of the overall industry.

NPD for Starbucks
• Factors related to Product
Circulated item contributions by clients needs along with voice listening
Cost reduction for the purpose of customers’ needs
• Factors related to Market
The correct partition target
Commitment of organization abilities as per the necessities of market powers
and business rivals

NPD for Holden Motors
• Factors related to Product
New Product Development Speed – The speed of NPD affects productivity
related to a process
Process for developing New Product
• Factors related to Market
Orientation of Market – Research on market and user
Technological innovations

Critical Success factors for NPD

Critical Success factors and
issues of Apple Inc
• Strengths
High brand value
High margins of profit and efficient process of innovation
Pricing strategy
Competitive advantage over its competitors
• Weaknesses
Distribution network is Limited
Selling prices are High and only sells products

Critical Success factors and
issues of Starbucks
• Strengths
Makes use of work organizations that are stable and has a team with
leadership
 Superior brand image
 Utilization of association ability to assemble items and general advertising
highlights
• Weaknesses
Dealing with processes
General work frameworks related with the operations internationally