Marketing Strategy and Plan for National Renewable Energy Data Center

This report analyzes the marketing strategy and communication plan for the National Renewable Energy Data Center (NREDC), focusing on its role in Saudi Arabia's renewable energy sector. It identifies key stakeholders, including the government, customers, and IT engineers, and outlines the center's goals to foster collaboration and attract investment. The report details the various projects, tools, and products offered by the NREDC, such as data analysis, forecasting, and grid management, and how these contribute to the Kingdom's Vision 2030. It also explores the communication channels employed, including social media and digital marketing, to engage stakeholders. Furthermore, the report emphasizes the importance of quality control, data management, and benchmarking against international standards, such as those in India, China, and the USA. The NREDC aims to be a one-stop shop for renewable energy matters by providing technical, economical, and industrial functions to various users seamlessly.

Marketing Strategy and Plan
Marketing Strategy and Plan
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Marketing Strategy and Plan
SITUATION ANALYSIS
The Center generally offers comprehensive grounds and satellite data to different users
flawlessly and it generally established a center excellence for the better forecasting and
modeling various source of information. It has also provided intelligence based on the health
status of resource energy sectors in Saudi Arabia. Therefore, it can be stated that, the Center
generally manipulate all sorts of data that are related to energy creation and majorly it
provides various important data for the energy formation in Saudi Arabia
GOAL AND OBJECTIVE OF THE ORGANIZATION
It is a development plan about how the organization using various social media sites and
various other communications campaign in order to keep good interaction and collaboration
between stakeholders and organization or Center. It has mainly highlighted the role of
innovation and creativity in the communication campaign of the organization in order to
show how the organization generate good coordination and interaction between stakeholders
and organization
IDENTIFICATION OF STAKEHOLDERS
The stakeholders are government of Saudi Arabia, customers, employees, IT engineers,
electric supply department, various members of the program (Search Results Web results
National Industrial Development and Logistics Program). Etc. These are the major
stakeholder that helps to create better report against the energy data. Moreover, the
stakeholders are included in the formation of the report based on energy data and thus
establishing a plan to form renewable energy within 2030 (Schulz, 2016).
VARIOUS TYPES OF PROJECT, TOOLS AND PRODUCT OF THE CENTER
Various projects, tools and product that are provided by the organizations to these
stakeholders. Various projects includes investment, operation, resource measurement, data,
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Marketing Strategy and Plan
economic and policy analysis, weather forecasting, RE power plant simulation, weather
monitoring, grid management etc. therefore these are the major factors that are provided to
the stakeholders like customers, Government of SKA or Saudi Arabia, IT engineers and
various department of National Industrial Development and Logistics Program (NIDLP).
These are the reports ultimately helps to increase non-oil sector revenue and help the
government Saudi Arabia nation to attract the foreign direct investment and helps the
government to lower down the unemployment rate from the nation. Moreover, it has also
been noticed that there are other stakeholders and these includes RE industry investors and
investors, decision makers, R&D institutions etc (Graham, Avery & Park, 2015).
For an example, employees or IT personnel need forecasting report in order to take the
initiate of various activities such as ground measurement data quality processing, online data
delivery services, service integration and automated RE indicators generations etc. Moreover,
the customers always provide budgeting report in order to make understand how much
money is required to implement the project (Delerue & Sicotte, 2017).
COMMUNICATION CHANNELS
It has also been highlighted that the organization adopts four major channels of
communications and these includes face-to face personal communications, broadcast media
communications, mobile communications channels, electric communications channel and
also writer method of communication.
Activation plan with the stakeholders
Communication or activation is a kind of campaign that might adopted by the business
organization in order to communicate with the stakeholders or the customers directly and this
it helps to create loyal brand community or product and services. The organization has its
own webpages in the internet search engines through which the customers or the stakeholders
could communicate with the organization. Moreover, NREDC has also the opportunity to
adopt marketing content or digital content writing in order to enhance the communication
channel between the stakeholders. It has also been stated that the organization conduct social
media marketing in order to let now the investors about the project that has been initiated by
the organization and thus it can attracts hundreds of investors around the world and from
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Marketing Strategy and Plan
Saudi Arabia. That means the organization adopted digital marketing to vide conference and
writer form of communication channels in order to communicate with the stakeholders
(Fuchs, 2017)
THE GOALS OF DEVELOPING THE COMMUNICATION PLAN BY THE
ORGANIZATION
Communication plan is mainly due to create a good communication bonding between the
organization and stakeholders. However the role of communication plans is not only limited
to sharing and cooperation but it also help the business organization to attract thousands of
investors across the world. The role of the organization is to create a marketing plan,
budgeting plan, and spread through the social media to various investors. It would help the
organization to attract hundreds of investors across the world. Moreover, better
communication channel is also plays a major role to adopt various task by the organization
such as managing satellite data management through better collaboration with other nation,
ground data analysis and also adopted quality control. Better communication channel also
enable the organization to provide various training program to its employees and IT
employees of the organization including artificial intelligence and solar technology
assessment. Therefore these are the major activities that arte initiated by the NREDC through
communication channels (Shehabi et al., 2016).
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Marketing Strategy and Plan
QUALITY CONTROL
Quality control is very important for the organization to adopt. Organization has listed
various sorts of potential production. Therefore, it could be stated that, the organization has a
specific tools and project, which is known as quality control of on-site resource management,
which comes under the quality control. NREL computing and data management enable the
stakeholders to know various function of the organization and its project including
operational activities and various financial budgeting. NREL computing and data
management is one of the major departments of the organization that helps to provide
information to the customers regarding any sorts of question (Scarlat et al., 2015).
CONTROL THE SUBMISSION OF REQUESTS TO THE CUSTOMER
It could be stated that NREL computing and data management keep all the record of the
activities of the organization and thus computing the quality of the performance of the
organization. Therefore it is one of the most effective form of management that might
adopted by the organization to Control the submission of requests to the customer. It has also
stated that, NREL Computing and Data Management and Staff estimated around more than
25% of the operations that are based on the computing center and program support and
energy data analysis. Therefore, from this aspect it could be stated that, data analysis is one of
the major aspect of quality checking that means data highlighted the performance of the
organization. Moreover, the role of the quality control of on-site resource management is also
huge as because, it helps to monitor all the construction site of the organization and its
program. That means, the organization adopting various program in order to measure and
monitoring the construction sites and thus it is one of the best form of quality control program
that are adopted by the organization. Moreover, various data has been presented by the
organization to the customers of the stakeholders (Petersen et al., 2017, May).
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Marketing Strategy and Plan
Social media channels of the organization
The role of social media channels are huge as because social media channels are considered
as worldwide communication channels that enable the business organization to connect to the
world and its stakeholders.
From the analysis, it could be sated that NREDC is one of the largest programs that have
been adopted by the government of Saudi Arabia, thus the organization needs huge financial
supports, and thus the organization could use the social media channels in order to attract the
investors across the world. It also helps the organization to attract many expertise employees
and thus the organization is ready to huge expertise IT employee across the world. Moreover,
video conference is another major social media channels and it helps the organizations to
communicate with various stakeholders around the world. Moreover, from the case study it
has also been stated that, organization take the help of the social media to understand the
responses of the customers and draw the marketing mix according to the customer’s
responses. Moreover, it has also stated that, social media helps the NREDC organization or
program to connect with various international stakeholders through social channels
BENCHMARKING OF SUCH CENTER AROUND WORLDWIDE
NREDC is could align with various international stakeholders and these includes India,
China, South Africa, Australia, Germany, and United States of America. These nations have
different benchmark based on the governance that is regulation and standards, business
models that is prices and products, processes and interfaces, organization and system
interfaces. However, these various factors come under one umbrella that is strategy. From the
source of information, it has been noticed that NREL is entirely funded by DOE and its
budget is around 257 million dollars. It has been noticed that, the organization has to depend
upon various nations for various factors. The organization collect all the data based on the
solar resource from the stations of India. Moreover, data stored in AREMI generally comes
from various sources and majorly from Australia. It has also been highlighted that more than
300 Meta data are collected from the China node that are generally available on the websites.
It has also been stated that, various types of visualization tools and various types of data sets
that are generally provided by the NISA and NIWE (India). Moreover, climate data that are
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Marketing Strategy and Plan
collected by Germany, South Africa, Australia, China and India.
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Marketing Strategy and Plan
Reference list
Delerue, H., & Sicotte, H. (2017). Effective communication within project teams: the role of
social media. Int. J. Conceptions Manag. Soc. Sci, 5(1), 2357-2787. Fuchs, C.
(2017). Social media: A critical introduction. Sage.
Graham, M. W., Avery, E. J., & Park, S. (2015). The role of social media in local government
crisis communications. Public Relations Review, 41(3), 386-394.
Petersen, L., Fallou, L., Reilly, P., & Serafinelli, E. (2017, May). Public expectations of
social media use by critical infrastructure operators in crisis communication.
In ISCRAM.
Scarlat, N., Dallemand, J. F., Monforti-Ferrario, F., Banja, M., & Motola, V. (2015).
Renewable energy policy framework and bioenergy contribution in the European
Union–An overview from National Renewable Energy Action Plans and Progress
Reports. Renewable and Sustainable Energy Reviews, 51, 969-985.
Schulz, G. (2016). The green and virtual data center. Auerbach Publications.
Shehabi, A., Smith, S., Sartor, D., Brown, R., Herrlin, M., Koomey, J., ... & Lintner, W.
(2016). United states data center energy usage report.
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