Detailed Business Plan for NSH Transportation Services, June 2018

This document is a comprehensive business plan for NSH Transportation Services, detailing their approach to the app-based car sharing market. It includes an executive summary outlining the company's mission, vision, products and services, competitive advantages, and marketing plan. The plan further delves into the background of the business, service offerings, strategic analysis including market, competitive, and environmental analyses, and a SWOT analysis. The marketing plan focuses on target markets, customer management, and channels. The operational plan covers suppliers, hours of operation, technology, payment methods, warranties, and human resource plans. The personnel plan outlines the organizational structure, culture, and ownership. Finally, a detailed financial plan is presented, including start-up costs, sales forecasts, income statements, cash flow statements, balance sheets, and key financial ratios. The plan aims to establish NSH Transportation Services as a leading app-based car sharing company in Australia.

Running head: ENTREPRENEURSHIP
Business Plan
NSH Transportation Services
June 2018
Authors:
Xiangyuan Hou 97103600
Liran Song 11902552
Nuo Chen 11926666

ENTREPRENEURSHIP
Foreword
Authors of Plan
This document was prepared by:
Sections Sub Section Responsibility
Executive Summary Team NSH
Background Team NSH
Products and Services Team NSH
Direction Team NSH
Strategic Analysis Market Analysis Team NSH
Competitive Analysis Team NSH
Environment Analysis Team NSH
SWOT Analysis Team NSH
Marketing Plan Team NSH
Operations Plan Team NSH
Personnel Plan Team NSH
Financial Plan Team NSH
We would like to be marked as a team.
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Version Control
Version No. Version Date Amendment Details
1 19/04/2018 Document & Format created
2 01/05/2018 Add Personnel Plan & Format
3 04/05/2018 Add Background, Service, Market Analysis,
Competitive Analysis, Marketing Plan & SWOT
Analysis
4 09/05/2018 Add Environmental Analysis
5 13/05/2018 Add Operations & Peer Review
6 16/05/2018 Add all Revised Sections and formatting
7 20/05/2018 Add Financial Plan & Related Tables and charts
8 02/06/2018 Finalise the Business Plan Report & Submit to
Turnitin
Notices
This document contains forecasts. All forecasts are subject to uncertainty and unexpected events,
many of which cannot be controlled. According actual results are likely to differ from the
forecast. This document has been produced mainly from the organisation’s internal information
and historical data. A more complete assessment of the forecast requires external market
validation. No representation or assurance is or can be given that the forecasts will be achieved.
This document contains confidential information and no part of this document may be
reproduced, transmitted or in any other way made available to any person or used for any
purpose without the express written permission of the owners of this document. This document is
to be immediately returned to the owner upon request.
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Table of Contents
Foreword
Authors of Plan..............................................................................................................................1
Version Control..............................................................................................................................2
Notices.............................................................................................................................................2
1. Executive Summary...............................................................................................................7
1.2 Mission and Vision................................................................................................................7
1.3 Product and Services..............................................................................................................8
1.4 Competitive Advantage.........................................................................................................8
1.5 Direction................................................................................................................................9
1.6 Marketing Plan.......................................................................................................................9
1.6.1 Target Market.....................................................................................................................9
2. Background..........................................................................................................................10
3. Service...................................................................................................................................13
4. Direction...............................................................................................................................15
5. Strategic Analysis.................................................................................................................16
5.1 Market Analysis...................................................................................................................16
5.1.1 Market Size..............................................................................................................16
5.2 Competitive Analysis...........................................................................................................19
Porter Analysis.......................................................................................................................19
5.2.1 Suppliers.......................................................................................................................20
5.2.2 Customers.....................................................................................................................20
5.2.3 Substitutes.....................................................................................................................21
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5.2.4 Entrants.........................................................................................................................21
5.2.5 Competitors...................................................................................................................22
5.3 Environment Analysis.........................................................................................................22
5.3.1 Political.........................................................................................................................22
5.3.2 Economic......................................................................................................................23
5.3.3 Society..........................................................................................................................23
5.3.4 Technology...................................................................................................................24
5.3.5 Legal.............................................................................................................................25
5.3.6 Environment.................................................................................................................25
5.4 SWOT Analysis...................................................................................................................26
5.4.1 Strength.........................................................................................................................26
5.4.2 Weakness......................................................................................................................26
5.4.3 Opportunities................................................................................................................27
5.4.4 Threats..........................................................................................................................28
5.4.5 Competitive Advantage................................................................................................28
6. Marketing Plan....................................................................................................................30
6.1 Target market...................................................................................................................30
6.2 Customer management....................................................................................................31
6.3 Channel............................................................................................................................32
6.4 Relationship with the partners.........................................................................................32
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7. Operational Plan..................................................................................................................33
7.1 Suppliers..........................................................................................................................33
7.2 Hours of Operation..........................................................................................................34
7.3 Software and Technology................................................................................................34
7.4 Mode of Payment.............................................................................................................34
7.5 Warranties and Refunds...................................................................................................35
7.6 Human Resource Plan......................................................................................................35
8. Personal Plan........................................................................................................................37
8.1 Structure...........................................................................................................................37
8.2 Organizational Structure..................................................................................................39
8.3 Culture.............................................................................................................................39
8.4 Integration........................................................................................................................40
8.5 Ownership........................................................................................................................41
9. Financial Plan.......................................................................................................................41
9.1 Start Up Cost:..................................................................................................................41
9.2 Sales Forecast:.................................................................................................................43
9.3 Income Statement:...........................................................................................................43
9.4 Projected Cash Flow Statement:......................................................................................46
9.5 Balance Sheet:.................................................................................................................48
9.6 Common Financial Ratios:..............................................................................................49
10. Bibliography.........................................................................................................................50
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1. Executive Summary
1.2 Mission and Vision
Mission
The mission of the company has been to provide low cost transportation services with
effective quality to their customers with the help of which the company would be able to enhance
their profits and business.
Vision
The vision of the company has been to create competitive edge with the help of which the
company will be able to provide effective and quality services to their customers and accordingly
look to become one of the leading companies in Australia.
Cab on Time is a new app-based car sharing company that has established itself in the
market just few months back and the company is the lookout for establishing themselves in the
market by offering the customers with quality services at a much reasonable price. The company
in order to compete in the market has been looking to maintain their price at a much lower level
and offering additional services with the help of which they would be able to attract customers
and accordingly would be able to make a mark for themselves in the market.
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1.3 Product and Services
The company is looking to provide app-based car services to their customers with the
help of which the company can give out quality services and satisfy the customers. The company
provides customised as well as pool services to their customers and even provides pool services
to the children and employees. The app that has been designed for cab on Time has various mew
features that are not available in the other apps that are used by the rival companies. The app
constitutes of several kinds of features and it is seen that the company looks to make use of these
features in order to develop their business and accordingly maintain competitive edge and profit
for the company. The company provides discount coupons and passes to their customers with the
help of which the company is able to attract customers.
1.4 Competitive Advantage
The company has the oath of arriving at the destination on time which means the
company maintains the arrival with respect to the expected time of arrival that is shown in the
app. In case the cars are unable to reach the destination within the expected time of arrival, then
the company levies a discount on that trip and provides another discount for the next one trip.
This is an attractive offer and therefore the customers are getting attracted towards.
Competitive advantages of the company have been that they take extensive care of their
drivers as they are the representatives of the company to the customers. The management of the
company therefore takes serious good care of the drivers by providing them with rewards and
incentives according to their performance and even taking training and interactive sessions with
the help of which the drivers would gain extra knowledge and would even get to know better
about the company where they perform. Several events and programs are held with the help of
which the drivers receive some sort of entertainment and recreation and thereby are able to
motivate themselves with the help of which the drivers can perform in a better way.
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1.5 Direction
The rise in the extent of sales leads to the development of a better customer base and
accordingly would increase their level of market share. The direction in which the company
wants to move forward has been to make them the number one app-based car sharing company
all over Australia.
1.6 Marketing Plan
The evaluation of the market is undertaken by taking assistance of the functional
activities of the competitive organizations. The assessment would be helpful in creating an idea
about the desires and the wishes of the suppliers and the partners and thereby construct plans
policies in order to maintain a cordial relationship. The desires and the feedback of the customers
is taken with the help of the feedback that is provided by the customers after the completion of
every ride where the ride experience, as well as the review of the drivers are even provided.
1.6.1 Target Market
The target market of the customers comprises of all the segments of the society with the
help of which the company is able to expand their business and is able to satisfy their customers
and maintain profit as well.
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2. Background
The development of science and technology has led to the introduction of new and
innovative kinds of products and services globally. All the tools and the technologies that are
being introduced are for the betterment of the human beings. In the modern days, one of the most
significant issues that have existed has been ease and comfortable mode of travelling. Therefore,
there has been few companies who have been dominating the market with app-based rides that
have eased the transpiration issue of human beings.
In Australia, the use of app-based rides has increased as the demand for them has
increased significantly. The customers now days are well inclined to make use of these services
as the cars would pick and drop at the location where the customers ask, and everything can be
done just by sitting at home with the help of their app. The development of the market has led to
the introduction of new companies into the market as well.
In the same manner, a new company is looking to enter the business and being a start-up
company, it is essential to construct a business plan with the help of which proper and effective
functioning is possible in the market.
Cab on Time is a new app-based car sharing company that has established itself in the
market just few months back and the company is the lookout for establishing themselves in the
market by offering the customers with quality services at a much reasonable price. The company
in order to compete in the market has been looking to maintain their price at a much lower level
and offering additional services with the help of which they would be able to attract customers
and accordingly would be able to make a mark for themselves in the market.
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The background of this business in the market is very prospering because of the fact that
the customers prefer to make use of these apps rather than taking the effort of making use of their
cars when they are travelling for any parties and occasions. Cab on Time is looking to be an
effective and easy to use ride sharing app. The company along with the other companies have the
benefit of creating a pool service with the help of which the passengers who are travelling in the
same direction can book the same cab and can travel together at a much lower cost in accordance
to the cost that had to be paid if they had travelled alone. The company provides a space between
the passengers and the drivers to pair in order to communicate logistics and thereby function
with the help of the GPS with the help of which the drivers can drop off the passengers at their
desired destination.
The management of Cab on Time got the inspiration of establishing this business by
looking at the developing market in this arena, along with the rise in traffic and their concerns
towards the environment. With the help of the clean and precise interface and the maximisation
of the driver-riding process and the rise of their usage, the company is looking forward to
influencing a huge number of users so that the company as well as their app can perform in an
effective manner in the market.
The company is looking to fight with the increased cost in the transportation market and
therefore is looking to maintain their prices much lower than their competitors. With the
promotion of car-pooling the company is looking forward to reducing the frequency of cars on
road and thereby this would be helpful in mitigating the issues that are related to the environment
as well as the traffic. The sharing of the rides even has the power to reduce the cost of the
passengers and therefore the number of passengers who are riding in one car would reduce the
aggregate cost of travelling as well. The company is in the lookout for huge amount of incentives
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