E-Business Organization Report on Chaldal - E-Business Module

This report provides a comprehensive analysis of Chaldal.com, an online grocery shop operating in Dhaka, Bangladesh. The report is structured into several key sections, beginning with an overview of Chaldal's business, including its mission, vision, range of services (groceries, household items, beauty products, and pet supplies), and its e-business model, which emphasizes convenience and on-demand delivery. The report then delves into Chaldal's revenue model, analyzing its value proposition, online marketplace structure, and revenue-generating strategies. It further examines Chaldal's e-business infrastructure, covering application software, customer relationship management (CRM), and enterprise resource planning (ERP) systems. A significant portion of the report is dedicated to Chaldal's digital strategy, including its e-channel structure, SWOT analysis, and objective setting. The report concludes with an examination of e-business security, addressing IT security risks and management practices. The report highlights Chaldal's efforts to compete in the e-commerce market by leveraging technology and focusing on customer needs.

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Group: CRM

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Term Project
Course Title: E-Business
Section: 06
A Group Report on E-Business Organization
Prepared For:
Mr. Adeyl Khan
Lecturer
Department of Management
North South University
Dhaka, Bangladesh.
Prepared By:
Name ID # Signatures
1 Sadia Afrin 151 0355 030
2 Zishanul Haque 151 1488 030
3 Samya Rahman 151 2428 620
4 Abdullah Al Rafay 161 1313 030

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Executive Summary
The Project has been divided into five different parts. The first part talks about a brief idea about
the company that we chose for the report. The nature and the business process of the company. It
also talks about the e-business model, range of products and services, customer segments,
management.
The second part talks about the analysis of the E-business revenue model of the organization
including market segments, marketplace and revenue generating strategy.
In the following part E-business infrastructure of the organization is discussed elaborately.
Next part is about digital strategy for e-business which includes e-channel structure, competitive
threats as well.
And the last part but not the least, is about e-business security. IT security risks and management
is discussed briefly in this part.

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DECLEARATION OF ORIGINALITY
We declare herewith, that group assignment 1 is our own original work. Furthermore, we confirm
that this work has been composed by us without assistance.
We have clearly referenced in accordance with departmental requirements, in both the text and
the bibliography or references, all used in the work; all data and findings in the work have not
been falsified or embellished; this work has not been previously, or concurrently, used either
for other courses or within other exam processes as an exam work; this work has not been
published.
We appreciate that any false claim in respect of this work will result in disciplinary action in
accordance with university or departmental regulations. We confirm that we understand that our
work may be electronically checked for plagiarism by the use of plagiarism detection software
and stored on a third party’s server for eventual future comparison.
Date: 11th December, 2017
Members ID #
1. Sadia Afrin 151 0355 030
2. Md. Zishanul Haque 151 1488 030
3. Samya Rahman 1512428 620
4. Abdullah Al Rafay 161 1313 030

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Acknowledgement
First and foremost, we are grateful to Allah, the most kind and merciful, for the good health and
guidance that was necessary to complete our report.
We would like to express our sincere thanks to our course instructor Adeyl Khan, for giving us
this golden opportunity to do this wonderful report. It must be mention that without our instructor’s
help completing the report would have been very difficult. We are grateful to him for being there
to help us out.
The project has endowed each and every one of us to support ourselves in the analysis of
Information Systems, and has helped us improve ourselves with the aid of a bounding research
and technical skills.
On behalf of all the group members, I would also like to express my gratitude to all our family
members who made it a point to stand by us throughout the semester.
Last but not the least, each and every group member have given equal effort in the project and
have given the shape to the project as it is now.

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Table of Contents
Introduction ................................................................................................................................................... 7
E-BUSINESS IN ORGANIZATION ........................................................................................................... 7
Chaldal and its Key Business Focus: ........................................................................................................ 7
E-business mission/vision: ........................................................................................................................ 7
Range of services ...................................................................................................................................... 8
E-business model: ..................................................................................................................................... 8
Drivers of E-business: ............................................................................................................................. 10
Management of e-business commerce: ................................................................................................... 10
E-business revenue model ........................................................................................................................... 12
Value proposition- .................................................................................................................................. 12
Revenue Model ....................................................................................................................................... 12
Online marketplace structure .................................................................................................................. 13
Revenue generating strategy- .................................................................................................................. 14
Marketplace Structure ............................................................................................................................. 14
E-BUSINESS PLATFORM AND INFRASTRUCTURE .......................................................................... 15
E-business application software .............................................................................................................. 15
CUSTOMER RELATIONSHIP MANAGEMENT ............................................................................... 15
ENTERPRISE RESOURCE PLANNING .............................................................................................. 16
E-BUSINESS PLATFORM .................................................................................................................... 16
Digital strategy for e-business .................................................................................................................... 17
E-business strategy and how it supports its corporate strategy: ........................................................... 17
E-channel structure: ................................................................................................................................ 17
E-business strategy ................................................................................................................................. 18
SWOT Analysis: ....................................................................................................................................... 19
Objective Setting: .................................................................................................................................... 21
Situation analysis: ................................................................................................................................... 22
E-Business Security ..................................................................................................................................... 23
Conclusion: ................................................................................................................................................. 25
Bibliography ................................................................................................................................................ 25

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Introduction
Chaldal.com is an online shop. It is situated in Dhaka, Bangladesh. They deliver regular
ingredients to our fellow Dhaka residents. They do not have any physical branch or outlet
anywhere rather they make trade by using online network. Their function is to deliver products or
services at our door-step through online order so that people do not have to waste hours in traffic,
brave bad weather and waiting line just to buy basic necessities like eggs, rice, vegetable oil etc.
They do not even charge any additional cost. Chaldal is a work in progress and they are trying to
get better over time. Their motive is using technology and education to improve Bangladesh and
they will continue to invest all its effort in pushing the boundaries of technology. They also ask
for the people’s opinion about the improvement or flaws about their services and also respond to
the queries through their email.
We will be looking into their mission/vision, range of service that they provide, their key business
focus. We will also be describing their business model, revenue model, infrastructure and key
digital business strategies that they tend to employ for their business. Chaldal have regulatory
challenges like government policies and what the future of e-commerce is going to be like etc.
These are tougher challenges but they are also less frequent and you have more time to respond.
We will look further in our project how these problems they are solving. Last but not the least we
will be looking into their key IT threats and the shields they use to minimize and solve their biggest
risks.
E-BUSINESS IN ORGANIZATION
Chaldal and its Key Business Focus:
Chaldal is an online shop where they sell groceries, food, office products, baby products and other
household accessories. It has mainly two branches which are in Mirpur and Uttara. They are
targeting the three areas people from Gulshan, Dhanmondi and Uttara who are Professionals and
find hard to schedule their time for shopping in physical locations. They also don’t take any
delivery charges if the order is above 300 BDT. They deliver the exact product whichever customers
are ordered from their website on a scheduled time.
E-business mission/vision:
Like any other company, Chaldal focuses on providing an unparalleled shopping experience which
includes the following items fresh vegetables, some necessary household supplies, other beverages
and also beauty products by bringing buyers and leading sellers from all around Bangladesh in a

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digital market place. It focuses on achieving efficient business process and also on the mission of
proving best services and fresh products to its desired customers. It also aims to be the first online
shop where one click can lead the customers to their everyday needs.
According to the CEO Mr. Waseem Alim Chaldal despite of being an online grocery store Chaldal
wants to compete with Wal-Mart by saying “We think we can improve the infrastructure and
deliver at a lower price” which is basically the ultimate vision of Mr. Alim. Chaldal’s vision is to
act a strong motivational force in order to push its business and be the “Amazon fresh of Dhaka”.
Even though the company is currently doing 150 deliveries a day but it aims to add at least six
more warehouses to cover the entire all of Dhaka city and also other parts of Bangladesh in order
to make the delivery efficient and quick. Well, we know that the mission can change to reflect a
company’s methods to accomplish its vision.
Range of services
Chaldal is currently operating in Dhaka, Bangladesh. Chaldal is an online shop. Chaldal therefore
acts as a better platform for groceries, beauty and health products and household items as the
warehouse consist of items more than any retailers. Chaldal also brings leading vendors from all
around the world for its beauty products. Chaldal’s one of the most popular categories or services
includes pet food items for owners who have to travel out of the neighborhood for it. Thus act as
a one stop shopping place where customers can get access to 4-5000 products at one click. Another
special attribute of Chaldal that pulls the customers toward it is its on-demand service, as Chaldal
tends to sell perishable items that is why some customers wants it right before using it or cooking
it therefore Chaldal provide the service within an hour. Chaldal also stocks up 4000 products in
its two warehouses so that the delivery can be made in about an hour without any delivery charge.
The company is currently averaging about 150 deliveries a day and plans to add six more
warehouses which are going to be covered all over Dhaka so that the services are provided to the
customers on time. It also aims to reach all the parts of Bangladesh by using technology and
education and use all the efforts to push the boundaries. Chaldal brings leading sellers of various.
E-business model:
E-business model is an approach of doing business using the internet and making the profit margin
higher. It includes describing the functions of the organization, the products and services they are
providing, how they are generating revenue and how they can grab the attention towards them for
making the customers using new technologies and markets. It is like any other business model but
using the electronic medium.

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Figure: Contents of E-business Model
Revenue Model
Customer
Segmentation
Competitive
Environment and
advantage
Market Strategy
Organizational
Development
Management
E-Business
Model
Internet
Value Proposition

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Drivers of E-business:
To enhance Chaldal's e-business processes, Chaldal tries to embrace their technologies and
strategies to be the best online grocery store in Bangladesh. So to compete with its competitors
Chaldal's business selection can lead to many benefits for their business which include,-Reducing
manual paper taking care of and information entry leads to time investment funds; strengthening
of customer relations that leads to long haul partnerships and closer and enhanced coordinated
effort and interaction between supplier and buyer leads to improve the customer dedication.
However, embracing the e-business can likewise be cumbersome and has downsides. Such
downsides include establishment and integration costs; cost of exchanging partner management;
demand for increased effort and resources to help both new and existing practices and the dangers
of continually adjusting to changing business needs and technological requirements.
Management of e-business commerce:
Chaldal is one of the largest online grocery shops in Bangladesh and it offers various types of
products starting from grocery items, beverages, household items, beauty and health items, etc.
Chaldal makes the life of the customers very easy by segmenting the products in certain goods
even segments for animals as they provide pet items too this not only makes the work efficient but
also customers can directly get the link of the product or what they are searching for. As mentioned
earlier Chaldal provide thousands of products at a time compared to any retailers hence customers
can reach their needs and wants just in a matter of one click. In order to attract customers they also
have on-demand method. Even though grocery margins are very slim still to support huge
discounts Chaldal’s prices is about 1 to 2 percent lower than other stores and plans to increase up
to 5 percent as it scales up in order to attract customers.

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Figure: The Business Model of Chaldal
Key Partners
1. Basic soft expo IT partner
2. Nestle BD
3. Google play store
4. Third party call center
5. Igloo
6. Pran
Value Proposition
1. Fast and cheap delivery
2. Quality products
3. Flexibility
4. Wide Selection
Key Activities
1. Selling food & beverage,
house hold accessories, health &
baby care, office accessories.
2. Sophisticated Inventory
control
3. 24/7 customer support
4. Multiple Suppliers
5. Quality control of the
products
Customer
Relationships
1. Helpline 24/7
2. Facebook, messenger
3. Hotline
4. CRM
5. FAQ Section
6. Refund Policy
Channel Website
1. FB page
2. Hotline
3. Android Apps
4. E-mails
5.360 degree view of the
customer
Key Resources
1. Website web hosting
2. Strong database
3. Dedicated IT team &
marketing team
4. Facebook page
5. Home delivery team
Revenue Streams
1. Selling products
2. Delivery fee
Cost Structure
1. Web hosting domain charges
2. Payment partners
3. Salaries
4. Marketing
Customer Segmentation
1. Quality full lower price
products to customers
working: higher class, middle
class, lower class, in the
society with busy life
3. Pet care for animal lovers
4. Smart housewives
5. Students

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E-business revenue model
Value proposition-
 Fast Delivery: Chaldal creates value to deliver their products in all designated areas
rapidly. They have delivered their products by 1 hour. They basically delivered their
products in consumer’s desired time. They are so much professional.
 Offer Quality: Items: on daily basis, Chaldal have to ensure is to offer best quality products
which are fresh and up to date. If the consumers have any problem with their ordered
products, Chaldal have to responsible to change to satisfy their consumers.
 Flexibility: Chaldal need to ensure consumer flexibility. Consumer should be flexible in
placing order from anywhere, anytime they want.it can be helpful to increase their sells
and brand image.
Revenue Model
Chaldal’s major way of generating revenue is by selling goods to customers online. Besides the
product cost, customers pay no other price which aids to the company’s revenue. However it does