Leadership and Decision-Making Analysis: Nusantara Perkasa Company

This report delves into the art of leadership and decision-making, focusing on the leadership style of the CEO of Nusantara Perkasa, a prominent advertising company in Bali, Indonesia. The report explores the leader's background, highlighting his journey from an advertising company employee to the CEO of a successful firm. It observes his leadership traits, identifying him as a charismatic leader who fosters trust and teamwork. The report examines various leadership theories, including charismatic, strategic, and transformational leadership, and analyzes how the CEO's practices align with these models. It provides feedback on the leader's experience and the complexities of leadership, including self-reflection and recommendations for effective leadership. The report concludes by emphasizing the importance of communication, convincing power, and adaptability in achieving organizational goals, highlighting the CEO's success in building a thriving advertising company.

Running Head: Leadership and Decision making
Leadership and Decision making

Leadership and Decision making 1
Table of Contents
Introduction......................................................................................................................................2
Background......................................................................................................................................3
Observation......................................................................................................................................3
Theories and models of leadership...............................................................................................3
Charismatic Leadership................................................................................................................4
Strategic Leadership style............................................................................................................4
Transformational Leadership.......................................................................................................5
Feedback..........................................................................................................................................5
Self-reflection & Recommendation.................................................................................................6
Recommendation.........................................................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

Leadership and Decision making 2
Introduction
Leadership is an art to guide a group of people in such a manner so that desired outcomes could
be attained. Effective leadership skills are required with a leader through which organization
could be able to accomplish the tasks in an efficient manner along with progressing with team
work, strong bond amongst the employees, etc. Leaders play an effective role in the success and
growth of an organization as it guides and motivates its subordinates along with directing the
appropriate way to accomplish the goals in relation with acquiring desired goals and objectives.
Major and primary duties of a leader in an organization are to develop bond amongst the team
members which is done with the help of conducting interactive sessions within workplace (Selart
& Johansen, 2011). Apart from this, leaders have also promoted team work amongst the
subordinates as it is the most important strategy with the perceptive of accomplishing the tasks in
the desired manner. Explaining team work and its advantages amongst the teammates is the most
appropriate factor through which leader could implement the measures related with the
teamwork and other activities. Apart from explaining and making realise the employees benefit
of teamwork and effective relationship, leader should be able to guide and lead group of people
in an effective manner. He should be capable enough to convince all the members of the team to
walk on the same path which is showed to them. Effective leaders should also have certain
qualities such as communication skills, convincing power, etc. It is required to follow
organizational policies, rules and regulations and quality standards while developing the path for
accomplishing the tasks so that the organizational desired goals and the objectives could be
attained (Shapiro & Stefkovich, 2016).

Leadership and Decision making 3
Under this report, leadership skills and the method of decision making adopted by the effective
leader of Nusantara Perkasa organization will be covered. He is a great leader and CEO of the
largest advertising company in Bali and the Eastern part of Indonesia. The first part of the report
will focus over the background of the leader along with this; his achievements will also be
discussed. Further, report will focus over the behavioural pattern, traits of the leader so that
leadership theories could be analysed which are applied by the leader and this will be done in the
observation part. The next part of the report i.e. feedback will include learning from the leader’s
experience which he faces in his entire life. Complexities of the leadership skills will also be
discussed along with the learning. Last part of the report will include self-reflection of the overall
report along with the leadership skills, experience and theories implemented by Nusantara
Perkasa in his entire life while leading the team.

Leadership and Decision making 4
Background
There is a man which is considered as an effective leader, a 45-year old businessman who leads
an advertising organization called Nusantara Perkasa which is located in Bali, Indonesia. Back in
1990, before he began up his own company, he joined a well-known advertising company which
is called Rainbow Company in Surabaya, Indonesia. In few years he promoted as a sales
manager, but then he chose to leave from his past association after 6 years working with
Rainbow Company and develop an event organizer. Unfortunately, it went into collapse in
following 1 year because of lack of skill and knowledge he had. However, he attempted to make
a little advertising organization where he has just employed not more than 5 labourers. As the
time passes, he made sense of how to expand his association; likewise he increased numerous
relations and business partner. His previous working experiences is truly helped him as well; he
learnt how to command people effectively. Presently, he is the CEO of biggest advertising
company in Bali and Eastern part of Indonesia.

Leadership and Decision making 5
Observation
While analysing the leader’s efficiency and his skills, it was found that his knowledge, hard work
and qualities has made him unique and distinct from other leaders in the world. This is the
reason, he has been chosen for analysing the unique concept of leadership and the process of
decision making. Initially he was working with an advertising company and then left that job
after getting over crucial position in the corporation in order to start up an event organiser
company but he fails in doing so due to lack of knowledge and skills in this field. In was
observed that, he used to believe in attainment of goals and the objectives through every possible
path (Bergman, et. al., 2012). His special quality was his belief on his subordinates. He always
works so that he can grow along with his subordinates and this has developed a unique level of
trust amongst his subordinates for him. This separates him from other leaders but while
evaluating his leadership styles and traits followed by him, it was analysed that his style of
performing tasks and making decisions mostly matches up with a charismatic leader. It was also
observed that he was the reason behind the success of Nusantara Perkasa Company in Bali. With
his unique thinking and effective skills, he manages to accomplish the tasks in unique way and
this helped him to realise his capabilities and efficiency. Outcomes of evaluation process
describes that his leadership styles matches with a charismatic leader but still they are unique in
comparison with the basic theories and principles of leadership (Emira, 2010).
Theories and models of leadership
Trait theory of leadership says that every leader’s method differs from others in terms of
accomplishment of a particular task. Sometimes, this is due to unique skills of leader while
sometimes; it is willingly done by leaders in order to stand apart from other leaders.

Leadership and Decision making 6
Characteristics of a leader make him unique and his behavioural pattern also plays crucial role in
differentiating one leader from others (Hess & Bacigalupo, 2013).
While evaluating the leadership and the concept behind leadership, it has been observed that in
traditional times, it was assumed that leaders cannot be build or made. Person born with
leadership styles or leaders born with leading ability, it cannot be learnt. But as per the leadership
theories, principles and the qualities which should be in a person for being an effective could
easily be learnt. Thus, leaders could be made and the fact cannot be denied that before allocating
any task to a new leader, he needs to take adequate training and development sessions under
which every aspect related to leadership are explained to him (Lee, 2013). On the basis of
modern thinking and approaches of leadership, companies execute evaluation programs rapidly
in order to determine its employees’ talent. This is majorly being done to improve organizational
performance in the market as well as to accomplishing the tasks in an effective and appropriate
manner. Leaders are also trained ad developed from the same process and the traits, behaviours
and habits followed by a leader are also explained to him in order to develop the efficient leader
as per organizational requirements (Dinh, et. al., 2014).
While evaluating the model of leadership adopted by a 45 year old businessman who leads an
advertising company named as Nusantara Perkasa, it was observed that he believes in perfection
and for the same, he used to train other employees by himself only in order to acquire positive
outcomes (Derue, et. al., 2011). Apart from these traits and behavioural patterns, following are
certain leadership approaches which describe the significance of leadership and leaders at
workplace:

Leadership and Decision making 7
Charismatic Leadership
Charisma i.e. charm, personality, etc. is one of the vital characteristic of transformational leaders.
Apart from those, various leaders such as Jeff Bezos, leader of Nusantara Perkasa Corporation,
etc. have adopted charismatic leadership style to the fullest. Hence, they are known as
charismatic leaders. Charismatic leaders are unique from others and they have the ability to
predict future conditions appropriately, they have creative thinking ability. Along with these
characteristics, charismatic leaders are known for empowering its subordinates as well as they
are known for showcasing empathy for them (Avolio & Yammarino, 2013). One of unique
ability of charismatic leaders is that they are convincing in nature and with the help of this, they
could easily influence others to work on the same oath which is showed to them and all these
without using diplomacy and any kind of power which are available with a leader. Vision of
charismatic leaders is quite effective and to convince its subordinates to follow the showed path
for the same vision, they use possessing power. It can be said that the characteristics of a
charismatic leader are similar with the characteristics of 45 year old businessman in Nusantara
Perkasa. As a result, he is acting as the CEO of the biggest advertising company in Bali and in
Eastern Indonesia (Babcock-Roberson & Strickland, 2010).
Strategic Leadership style
This type of leadership is present where leader acts as the head of the organization which
perfectly matches with the leader of biggest advertising company in Bali. Strategic leaders not
only concentrate over top level management, infect they execute their functions at all levels of
the organization in order to enhance the performance of life, organization as well as of team
(Goetsch & Davis, 2014). Duty of strategic leader is to fill the gap between the new arising

Leadership and Decision making 8
opportunity and practically possibilities of utilise that opportunity. An effective strategic leader
is who performs its duties as per organizational expectations as well as extracts the same level of
outcomes which are expected from the leadership (Dinh, et. al., 2014).
Transformational Leadership
Apart from other leadership styles, transformational leadership style is considered about
initiating change within workplace, group, etc. (Odumeru & Ogbonna, 2013). Transformational
leaders motivates its subordinates to identify unique method for accomplishing task and give
challenging tasks to them in order to enhance their performance as well as to gain adequate and
effective outcomes. These types of leaders empower followers (Wang, et. al., 2011).
Feedback
Analysis of selected leader’s overall experience in his tenure along with the complexities of the
leadership styles will be covered in this section and relevant feedback will be recorded. It has
been observed from the analysis of leader’s experience, that he has attained great success in his
tenure and presently he is CEO of the biggest advertising company in Bali is the result of his
hard work. It is necessary for an effective leader that he should have certain qualities and the
skills which are required to perform the team work and its related activities in an appropriate
manner (Schyns, et. al., 2011).
From his experience, I have analysed that he has great communication skills and knowledge
through which he has attained great success and growth in his career. Initially, he got promotion
in his career as sales manager in Rainbow Company. Afterwards, he started a company with 5
labours and attained higher results as per the expectations (Chin, 2010). This can be concluded

Leadership and Decision making 9
that he has great convincing power and effective leadership styles through which he acquired an
efficient place in the competitive business environment with unskilful 5 labours. But with the
help of his unique leadership style and behaviour, he develops unique team binding in his start
up so that team work could be promoted amongst his subordinates. These are certain crucial
elements which plays crucial role in the success of a leader and all these could be identified in
his leadership style. With his higher expectations from his subordinates, he also believes in
taking people up with himself and today, he has been appointed as the CEO of the biggest
advertising company (Schyns & Schilling, 2011).
His dream was to lead a team and to be included in the list of most effective leaders across the
globe. He was a leader in Nusantara Perkasa, Bali. It was an advertising company and from there
he dreamt for his own company as well as to grow in his life. But prior to opening his own
company in advertising industry, he joined Rainbow Company which was also an advertising
firm. There, he was promoted as sales manager but after continuation of 6 years’ period, he
decided to leave the job for opening his own company of event organiser (Derue, et. al., 2011).
Due to lack of skills and knowledge, this idea collapsed within one year and then he opened a
small advertising industry with 5 labourers. Till the time, he gained appropriate knowledge and
experience in order to expand his business as well as to build relationship with his subordinates
and partners. This helped him to gain the experience in relation with leading a group of people in
an effective manner along with guiding them in an appropriate manner with the motive of getting
the work done from subordinates as per the expectations (Winkler, 2010).
Apart from the effectiveness of his leadership style, there are certain challenges which he faced
in his tenure but he tackles them in the most appropriate manner. This helped him to gain

Leadership and Decision making 10
knowledge in relevance with the lifestyle of an effective leader as well as he also gained
appropriate information about the duties of a leader. The first challenge he faced in his tenure
when he decided to quit the job for opening an event organiser firm. He fails in this challenge
and the he started a small company in advertising field with 5 labourers. This was the real
challenge for him in leadership and he succeeded in this appropriately (Nworie, 2012). These
challenges provides him the adequate information in relation with the leading experience and
adopted adequate leadership styles such as strategic leadership, charismatic leadership, etc. His
dynamic leadership style has helped him to achieve desired outcomes irrespective of the
circumstances (Pinnington, 2011).
Self-reflection & Recommendation
According to my opinion, leadership is an essential element from an organizational perceptive
and amongst the leadership styles available in the business environment, I have realised that
every style has its own capability and efficiency. As per this scenario, leadership styles adopted
by a 45 year old businessman are unique and dynamic in nature. This has helped him to attain
desired goals and the objectives in his career. I have observed that in the above two stages,
observation and feedback, application of leadership theories and models have been discussed in
relevance with the leadership styles and behavioural pattern of the leader and CEO of the biggest
advertising company in Bali (Cianci, et. al., 2014).
As per my opinion, he has attained his desired goals and objectives through unique leadership
styles and qualities along with the implementation of advanced measures of leadership which are
required for being an effective leader. It has been observed that his leadership skills and
leadership skills of a charismatic leader quite matches with each other. I have realised that his

Leadership and Decision making 11
expectations from his subordinates are bit high and this proves him as an effective and a hard
working leader. While analysing the observation part, I learnt that adaptation of unique
leadership skills and style is necessary in order to attain the desired goals and objectives. I have
also learnt that the unique leadership styles cannot be adopted; these could only be learnt from
practical experience. In this scenario, leader has gained sufficient information in relevance with
the teamwork and the measures to lead the team in an effective manner. His experience has made
him unique and distinct from others and with the help of these unique skills, presently, he is the
CEO of biggest advertising company in Bali which is the true outcome of his hard work
(McCleskey, 2014).
From the evaluation of above three stages, I have observed that it is required to implement
unique styles and strategies so that difference could be made from others. In this scenario, a 45
year old businessman’s leadership styles have bene discussed in order to analyse his
effectiveness. It has been observed that he has appropriate set of unique skills and strategies
which has the ability to make him stand apart from others. His experience has made him stand
out from the que and the skills which he had adopted and implemented are true measures of his
success and growth. With the help of these measures, he has attained success in his tenure along
with the development of effective relationship with his subordinates in order to get the work
done from them (Ehrhart, 2015).
Recommendation
From the above evaluation process, it has been observed that there is bit scope to improve the
leadership styles discussed and implemented above. Following are crucial recommendations
which could improve effectiveness of leadership:

Leadership and Decision making 12
 Proactive: Need of being proactive for a leader is necessary as it helps in increasing
effectiveness and efficiency. Being a proactive leader requires the leader to adopt unique
set of strategies which could help the leader to attain desired goals and the objectives.
 Expect conflicts: Conflicts amongst workplace is natural because individuals cannot
agree on each other’s point of view. Thus, it is a duty of an effective leader to face these
types of conflicts in an appropriate manner along with managing them in effective
manner.
 Take risks: In order to attain better results from past as well as to differentiate himself
from others; it is necessary to perform unique functions which are essential element to
be innovative. Leaders are also known as flexible, thus, it will be an easy task for them
to adopt certain measures so that enhanced outcomes could be acquired.

Leadership and Decision making 13
Conclusion
From the aforesaid information, it can be concluded that leadership has a significant role in
attainment of organizational desired goals and objectives. Leaders with effective leadership
styles act as the biggest advantage for the organization. An effective and efficient leader helps
the organization to attain its desired goals and the objectives along with the development of
crucial image in the target market. This report has concluded various aspects of leadership style,
unique skillset adopted by the leader of biggest advertising company in Bali, etc. Apart from this,
report also concludes the strategies adopted by the leader which has made him stand apart from
others.

Leadership and Decision making 14
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Leadership and Decision making 16
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