NUTRI PRO Fitness App: A Sustainable Competitive Advantage Analysis

Desklib provides past papers and solved assignments. This report analyzes NUTRI PRO's path to sustainable competitive advantage.

Sustainable Advantage

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Table of Contents
Introduction................................................................................................................................2
USP (Unique Selling Proposition) Analysis..............................................................................3
Competencies Analysis..............................................................................................................7
VRIO (Value, Rareness, Imitability, and Organization)Analysis..............................................8
Need to be done for Sustainable Advantage............................................................................10
Conclusion................................................................................................................................13
References................................................................................................................................16

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Introduction
Today in the globally competitive world it is essential for every organization to make
marketing strategies that help the organization to stay and compete in the long run.
Sustainable Advantage is required to cope for distinctiveness, cultivate a distinguishing
proficiency, and generate viable benefit. This assessment is a part of group presentation for
entrepreneurial opportunities where Entrepreneurship has usually demarcated as the
procedure of planning, induction as well as successively conducting a new-fangled trade,
which characteristically instigates as a trivial trade, like begins a Start-Up, introducing unique
service, process, and product. In a global context, small business contributes a lot and become
vital for nation economy(Huang et al., 2015).
This assessment or study is based to provide a sustainable advantage to nutrition app named
NUTRI PRO. It is an application for the persons or individuals who track their health, wants
to maintain a healthy lifestyle, and persons facing health problems. The detailed market
analysis will be done to find the propensity for risk to state mission and aspirations for
product NUTRI PRO. Here the focus will be given to the ability of the company to
implement on Critical Success Factors for NUTRI PRO health tracking App and execute the
integration of every constituent across the value chain. Further for Sustainable Advantage
NUTRI PRO, USP analysis will be executed with the help of environmental analysis. After
the environmental and industry analysis for product or service at the macro and micro level,
the assessment will be implemented for health app NUTRO PRO.
It is evident that in the last years' various diverse types of technology have developed to aid
users to retain and track their fitness. Fitness or Health Applications have turn out to be the
furthermost prevalent high-tech device which persons practice to attain a healthy and

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appropriate way of life. The advantage of health apps is that worthy applications display
operators improvement over visualizing gears like diagrams. Picturing improvement in a
table empowers a stronger statistics: in what way fitness goal will be achieved how much
time will be required, users can track best week’s fitness record etc. In the recent year health
apps have been helpful to retain persons inspired by proposing tailored habits as well as
practices, generating race among clan and groups, as well as proposing kinds of stuff like
prizes (Rezaee, 2016).
At a prompt pace, the worldwide portable apps and gears marketplace is mounting.
Numerous purveyors are making fitness or health mobile applications to provide to the health
prerequisites of clienteles. Previous, admittance to health practices was restricted to health
clubs, gyms, and fitness centers, but with the rising espousal of smartphones and amassed
transfer of portable applications, abundant sellers are coming to the health marketplace with
their progressive health or fitness applications(CRMneeds.com, 2019).
NUTRI PRO is a health tracking and maintains an application which can be downloaded in
mobile applications and gears. The competitors for NUTRI PRO is not limited, it is a fitness
app that can be widely available in online sites. Thus NUTRI PRO can cater global fitness
market by its unique selling proposition over the competitors. In this part of assignment
sustainable advantage for NUTRI PRO product or service will be analyzed in accordance
with USP analysis, competitors assessment, and VIRO analysis so that NUTRI PRO fitness
app has a competitive advantage and market in the long run(William 2018).
USP (Unique Selling Proposition) Analysis
The organization, Product, Process, or Service unique selling proposition is the exclusive
thing that the company can deal over its competitors. It is the competitive edge and it’s a

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strategy for any business to explain motive why consumers buy, and organization product and
service is unique or alone in the market place (Brazhkin, 2018). Unique Selling Proposition
has assisted numerous businesses to succeed. It is a unique strategy adopted for the
promotion, recognition, branding, and recreation of person, products, processes etc. It is
difficult for an organization to survive in the long run if it does not have a Unique Selling
Proposition. Yet it is not always easy to find your USP. A company struggles a lot to
establish a unique selling proposition in a market and often brawl so that competitors do not
copy USP. Devising an influential Unique Selling Proposition permits the organization to sort
healthier networks, charge greater prices in addition to trade more. It likewise permits the
organization to distinguish the commerce and expurgate over the blare in today’s marketing
realm(Mindtools.com, 2019).
For NUTRI PRO fitness app a dominant Unique Selling Proposition will be the groundwork
of the business. Every characteristic of the trade, from the merchandise business trade, the
facility business deliver or offer, to the technique business converse to clienteles, will be a
share of product or service message. It is important to give training to the entire business to
grip this idea and put on it to every single phase of the trade. NUTRI PRO to survive in the
market and have a sustainable advantage it is required to conduct analysis by simply asking
questions so that Unique Selling Proposition analysis can be progress.
 What are the business opportunities as well as a threat?
 Who are your competitors in terms of your marketing segment?
 What competitors are offering to customers?
 What uniqueness in products or services are you providing over competitors?
 Why customers purchase your products?

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Certainly, questions can be many but it is organization responsibility to focus on those areas
that organization thought to be essential for product or services. NUTRI PRO wants to cater
to global customers of every age but focused more on youths. Thus there is a vast global
market of fitness applications, NUTRI PRO have to make strategies over competitors who are
 CARB MANAGER: KETO DIET APP
 MY FITNESS PALL APP
 NUTRACHECK CALORIE APP
NUTRI PRO has to make a unique selling proposition in terms of product and service offered
globally to promote fitness and health for global customers. Steps for Unique Selling
Proposition Analysis for NUTRI PRO fitness application:
Comprehend the Features That Consumers Value
Mainly, breakthrough what consumers signify about NUTRI PRO app and services, in
addition to the fitness apps offered by competitors? Interchange away from the fundamentals
that are collected to entire dealers in the business, as well as aspect at the standards that
clienteles employ to choose which merchandise or facility to purchase. Use the best
employees or persons who can overhaul entire brainstorming so that the range of features will
be classified for NUTRI PRO. So, converse to customer service line-ups, salespersons, as
well as, utmost prominently, to clienteles themselves. NUTRI PRO can comprehend its
fitness app in accordance with what unique services is offered that can be tracking fitness
from your smartphones at free of cost, regular assistance from trained and certified fitness
instructors, and excellent customer service. Use of unique features in fitness or health
applications like charts, reminders, and track health record with rewards or benefits will help
to characterize NUTRI PRO application.

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Position Products and Services and the Competitors by stated criteria (Market
Research)
Competitors such as CARB MANAGER APP offers KETO DIET, MY FITNESS PALL
APP is focusing only to youth category and NUTRACHECK CALORIE APP focus more on
physical exercises. NUTRI PRO can categorize itself by providing all types of nutrition diet
tracks, giving more freedom to users to talk to their trainers. Once the company ranks its
products and services as well as a competitor it is easy to discriminate business from others.
Actuality by means of purpose as a business can mark NUTRI PRO fitness app and every
single of the opponents out of 10 for every characteristic respectively. Wherever probable,
ground the NUTRI PRO rank on objective statistics. Wherever it is not conceivable to rank,
organize and ensure best to understand effects from a client's or user’s viewpoint in addition
to sorting the superlative speculation(The PTDC, 2018).
Classify Where NUTRI PRO Position Well
NUTRI PRO fitness app is an upcoming brand target for every health freaks or persons who
have any fitness problems. It is time for NUTRI PRO fitness app to rank itself over
competitors’ services and products. Use the best employees or persons who can overhaul
entire brainstorming so that the range of features will be classified for NUTRI PRO. Remove
the rivalry by discover NUTRI PRO unique selling proposition and cultivating fitness
marketing on social media, tell stories of persons who have achieved amazing heal benefits.
While ranking services, NUTRI PRO app, the scores should be objective and feasible. It is
also a time when marketing strategies have to be prepared so that customers can understand

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and comprehend how and by what means NUTRI PRO fitness app will provide
benefit(Marketresearchfuture.com, 2019).
Reserve NUTRI PRO Unique Selling Proposition and employ it to avail benefit
Do not copy other competitors in the market, yet reference can be taken. It is the competitive
edge and it’s a strategy for any business to explain motive why consumers buy, and
organization product and service is unique or alone in the market place. Fitness or health
profession is self-centered, put it another way, NUTRI PRO should tell its story of being in
this market and what inspires them to cater to the health problems of others. A small lifestyle
or a huge business, fitness app, eases of services and convenience matters. It’s time to
integrate health practitioners, clients, customer service providers, and dieticians to give
appropriate suggestion regarding health. A fitness app trade in a huge, promptly emergent
market will need project investment however a trivial way of life process in a niche arcade
will not essential several. NUTRI PRO is a fitness app so it is required to market intensively
in social media and online platforms to cater to major clients worldwide. In the particular
region, NUTRI PRO can make a connection with health practitioners, clients, customer
service providers, trainers, and dieticians to give appropriate suggestion regarding health.

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Unique Selling Proposition of NUTRI PRO APP
Competencies Analysis
Core competencies analysis is the way to concentrate on organization core area where it can
excel in the market. It is a manner to make business ideas more prominent over competitors.
If the organization focuses on its core area there is a possibility to have controlling strata in
the domain. NUTRI PRO can comprehend its fitness app in accordance with what unique
services is offered that can be tracking fitness from your smartphones at free of cost, regular
assistance from trained and certified fitness instructors, and excellent customer service. This
is unique of the important philosophies that lay in arrears the present upsurge of
subcontracting, as trades ponder their energies on stuff they do fine as well as contract out as
ample as they can of the whole thing new. NUTRI PRO fitness app inventors or creators are
presently in extraordinary demand as foremost products in the health and wellness domain
are capitalizing in mobile development to increase an exclusive viable
advantage(Aleksandrova, 2019).

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NUTRI PRO fitness app that tracks operators’ cycling or running procedures trust profoundly
on GPS competences. Here NUTRI PRO has an option to give reminders of diet even when
no internet connection is present. Over the competitors like CARB MANAGER APP offers
KETO DIET, MY FITNESS PALL APP is focusing only to youth category and
NUTRACHECK CALORIE APP focus more on physical exercises, NUTRI PRO fitness app
use a smartphones’ devices to track the speed, distance, highness, etc. of the exercises, or it
assimilate with health trackers/smart hand gears or watches(Osei-Bonsu, 2016).
NUTRI PRO Core Competencies
 Health trackers/smart hand gears or watches
 NUTRI PRO Fitness App Inventors or Creators
 Envisioning progress in a chart
 Reminders from personal trainers
 Tailored Fitness Services
 Collaborations with Health Practitioners as well as Hospitals for Fitness Awareness
VRIO (Value, Rareness, Imitability, and Organization)Analysis
At a prompt pace, the worldwide portable apps and gears marketplace is mounting.
Numerous purveyors are making fitness or health mobile applications to provide to the health
prerequisites of clienteles. NUTRI PRO is a health tracking and maintains an application
which can be downloaded in mobile applications and gears. The competitors for NUTRI PRO
is not limited, it is a fitness app that can be widely available in online sites. VRIO (Value,
Rareness, Imitability, and Organization)Analysis helps to critically assess the organization
resources brilliantly by employing analytical technique and support to have a competitive

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gain(ManagementMania.com, 2019). There is 4 dimension of VIRO Analysis that is as
follows:
 Value - In what manner costly is the asset as well as in what way stress-free is it to
attain on the marketplace in terms of rent, lease, and purchase?
 Rareness - In what manner limited or intermittent is the asset?
 Imitability - By what means problematic is it to emulate the asset?
 The organization, correspondingly planning - Is the asset maintained through some
current provisions as well as can the company employ it appropriately?
The evaluation of resources or assets is necessary to better understand what resources are
used perfectly to gain competitive advantage. When weakness or advantages can be
established then it is stress-free for the organization to make strategies for product or
services. The Value, Rareness, Imitability, and Organization reflect for all kind of the assets
in evaluation measurement mutually for opponents as well as business(Vargas-Hernández
and Contreras Garcia, 2018). VRIO is employed to measure the condition within the
business, assets, viable inference as well as conceivable possibility for development in the
agreed extent or for an assumed asset. NUTRI PRO can use value, rareness, imitability, an
organization based on services provided by them. It helps to make a strategic decision in the
fitness market taking advantage of an exterior or core procedure as well as the safeguarding
facility such as subcontracting choice. Value for NUTRI PRO is fitness app development
and maintenance, service provider, hiring, collaborating with health practitioners, health
instructors, dieticians services, and track system. Rareness is Fitness App maintenance,
Collaborating, Service facility, Imitability is NUTRI PRO services, or product can be worthy
if imitated. The organization is NUTRI PRO has effectively employ
resources(Marketresearchfuture.com, 2019).

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 If the asset is not appreciated it should be subcontracted for the reason that it carries
no worth to us
 If the asset is appreciated but not infrequent the business is in viable conventionality.
It requires that the organization is competitive.
 If the asset is appreciated as well as unusual but it is not costly to copy it, the
organization has a fleeting inexpensive advantage. Other businesses will try to imitate
it in the near future, and then we lost our competitive advantage.
 If the reserve is valued, unusual as well as is luxurious to reproduce it but we are not
able to organize our company, the resource becomes luxurious for us (unexploited
sustained charges)
 If we can manage the advantage and we are talented to organize our company and
temporary competitive advantage, it becomes an as enduring modest benefit