Business Plan: Nutribliss Company Introduction and Analysis

This report presents a comprehensive business plan for Nutribliss, a company specializing in dietary and nutrition products. The introduction outlines the company's mission to provide high-quality, flavorful, and nutritious goods. Task 1 details the business idea, focusing on providing nutritious products to promote healthy lifestyles, along with an analysis of competitors and the core objectives of the business. Task 2 includes a PESTEL analysis to assess the macro-environmental factors impacting the company's operations. Task 3 defines the launch event, including a budget plan. Finally, Task 4 outlines the marketing objectives, target markets, marketing mix, and strategies aimed at achieving long-term growth and success. The report concludes with a summary of key findings and recommendations.

Business Essential
Introduction

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Part A..........................................................................................................................................3
Part B...........................................................................................................................................4
TASK 2............................................................................................................................................5
PESTEL Analysis........................................................................................................................5
TASK 3............................................................................................................................................7
Part A..........................................................................................................................................7
Part B...........................................................................................................................................8
TASK 4............................................................................................................................................8
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
This study will highlight business portfolio, where a well structured business plan
is designed where Nutribliss company offer varied range of food, dietary and nutrition
products to the consumers at improved quality, taste and flavour. The study also
highlights core objectives of the business which will help them maintain competitive
advantage and leads to long term sustainability growth of the business. It further
analyse the macro environmental factors which influence the operation efficiency,
performance and productivity of Nutribliss company through PESTLE analysis. It further
defines the event launch of the Nutribliss company with the proper budget plan. Lastly, it
also outlines the marketing objectives, target markets, marketing mix and marketing
strategies of the Nutribliss company for long term sustainable growth and success of the
business.
TASK 1
Part A
Business idea
To open a dietary and nutrition products company which mainly focus on
providing superior quality products which will help enhance the health and quality of
individuals. The main focus is to provide good quality nutritious goods according to each
individual which helps in maintaining healthy lifestyle with reduced risk of chronic
disease and leads to improved overall health of the individual. It mainly focus on
targeting individuals to following healthy lifestyle by ensuring uncompromised
commitment on quality. The goods would be provided at affordable price so that large
number of consumers can be attracted which leads to higher customer base and market
share (Hennig-Thurau and Houston, 2019). They also focus on improving quality and
taste of the products such as biscuits, bars, wafers, energy drinks, crunches which will
attract large customers.
Business focus
 To provide customers with safe, wholesome, tasty and nutritious products to
protect health of consumers effectively and efficiently.

 The aim is to hire professional nutritionist specialist, to produce healthy and
efficient dietary and nutritious products.
 To divert attraction of consumers from junk food to healthy nutritious
consumption which leads to improved heath benefits.
Sector of business
The sector of the business is food and nutrition industry which mainly focus on
delivering nutritionist and dietary products to the consumers at affordable price.
Business location
The business is located at Bristol, United Kingdom with the name of Nutribliss
which provide food, dietary and nutritious products to the customers.
Medium of business
The business has been located at high street and provide services and products
online through its personal website and launching their products on various social media
platforms which helps in reaching large customer base.
Competitors analysis
The core competitor of Nutribliss is Sports Nutrition which is located in the same
Zone and provide services and products online. Sport nutrition also provide services on
high street and are situated on prime locations of United Kingdom to get access to
customers who are health conscious.
Part B
The core objectives and importance of business.
 The core objective of the Nutribliss company is to produce products which are
high in nutrition and protein, with less sugar content to improve health benefits of
individuals (Wei and Davis-Ngatai, 2017).
 It also aim at improved research and development which leads to improved
quality and tasty products to the customers.

 The main objective of Nutribliss company is to provide healthy and nutritionist
products for improved healthy lifestyle.
 It also aim to focus on providing best quality products to its customer in United
Kingdom buy opinion more outlets in high street and making goods available on
online website for increased sales and profits.
Importance of the business.
The main importance of the chosen business is to make people more aware regarding
the health concerns and shift consumer's focus on consuming healthy nutritious and diet
food which are high in protein and with low fat and carbohydrates. This helps in healthy
lifestyle of individuals by consuming rich quality goods.
Ownership of business.
This business is owned by sole trader who takes care of all the activities. He is
responsible for marketing, financing, promoting, recruiting, advertising for effective
operational efficiency and productivity (What is a sole trader? A small business guide,
2018). The set up of the business is less costly and mainly focus on effective research
and development for high quality and improved products. The owner of the business is
solely responsible for the profit and losses and are flexible in effective decision making
for long term sustainable growth and development of Nutribliss company (What is a sole
trader, 2018).
TASK 2
PESTEL Analysis
Nutribliss company is a food, dietary and nutrition company which are affected by
political, social, environmental, economic, technological and legal factors which
influence the operational efficiency and effectiveness of the business.
 Political factors:
There are various political factors like government policies, trade regulations, import and
export tariff rates, trade barriers, pricing regulations, laws related to packaging goods,
safety regulations, taxation, which influence the operations of Nutribliss company.
Change in the policy of the government affect operations of the business. Increased tax

rates leads to lower profit margins for the company which makes it challenging for the
company to maintain its competitive advantage.
 Economic factors:
The macro environment factors like changing inflation rate, interest rate, foreign
exchange rate, unemployment rate, income of the consumers, economic condition
influence the operational efficiency of the Nutribliss company. High inflation rates,
exchange rates and lower disposable income leads to slowdown of sales. Lower level of
employment rate leads to lower operational performance and productivity which
eventually affects the operations of business and leads to affect profit margins of the
Nutribliss company. Economic downturn also affects the operations if the business
which affect the growth and development of business (Alava and Mu, 2018).
 Social factors:
Demographic culture, attitude, beliefs, value plays a major role in influencing the
activities and operations of Nutribliss company. Consumers are becoming more aware
about their needs and wants which influence their healthy lifestyle. Consumers are
becoming more health conscious and are more concerned about the healthy lifestyle.
This is the major challenge for the company to deliver improved and quality products to
the customers which are rich in nutrition and protein with lower amount of calorie and
carbohydrates.
 Technological factors:
Technology is changing at a faster pace and are becoming obsolete very quickly.
Implementation and adaption of new technology helps in effective packaging and
production of food. Ineffective and outdated technology helps rivalry competitors in
taking competitive advantage which leads to lower market share and customer base for
Nutribliss company. Effective technology helps in reducing cost and helps in reaching
target customer on a timely manner effectively and efficiently.
 Environmental factors:
There are various environmental factors like climate, weather, environmental pollution
regulation and policies, recycling, waste management which influence the operations of
the Nutribliss company. They should work in compliance with the environment without
over utilizing the resources which leads to higher operational efficiency and productivity.

They should aim at using recyclable and reusable packaging for more greener and
pollution free environment.
 Legal factors:
Nutribliss company has to comply with various laws like health and safety laws,
employment law, intellectual property right, processed and packaging goods anti trust
law and should work in certain standards to meet the criteria set by the government for
effective operations of the business. In case company do not comply with the law, this
affects the operations of the business and affect the brand image and reputation of the
company. There are various safety and health laws which influence the smooth
functioning of the organization.
TASK 3
Part A
Defining launch event.
Nutribliss company aim to launch an event at Sweat Box gym in Bristol, United
Kingdom to attract more customers who are diet conscious which leads to increased
sales and revenue to the target customers. An event be launched by Dwayne “ the rock”
Johnson to attract large number of customers from United Kingdom and make people
aware about the various quality and nutritious products they are offering. This promotion
technique helps in encouraging people to shift their focus on eating dietary foods which
helps them improve their healthy lifestyle. The range of products offered by Nutribliss
company will be served to each individual present in the event. Event will take place at
Sweat Box gym in Bristol, United Kingdom on 15 April, 2019. The event will be
conducted in morning around 11:00 A. M inside the conference hall of gym area.
Various advertisement on banners, social media platforms like Facebook, Instagram,
twitter, YouTube has been advertised to promote the goods to large number of
customers across the United Kingdom.
Nutribliss company invites around 100 individuals which consists of trainers,
health practitioners, yoga instructors, gymnasts, doctors, nutritionist to make them
aware about the products they are offering and what are its benefits. This helps
company in reaching large customer base by attracting consumers who are diet

conscious which leads to healthy lifestyle. This event launch also helps in making
people aware about the benefit of their products and why the consumption or intake of
such healthy habits helps in improved healthy lifestyle.
Part B
Producing a budget plan.
The total budget to conduct a particular event launch is of £25000.
Particulars Expenses
Celebrity £8,000.00
Decoration £2,500.00
Rent for event launch at gym. £2,000.00
Advertisement and promotion £5,500.00
Food cost £5,000.00
Invitation to public £2,000.00
Total cost of budget £25,000.00
TASK 4
Marketing objectives
The core objective of marketing Nutribliss company is to make people aware
about the wide range of health products offered by the company which leads to higher
market share and customer base. The main objective of promoting and marketing is to
feature quality, taste, flavour and necessary benefit and specifications of the products
which are offered by them to consumers (Wu and Li, 2018). The main marketing
objective of the company is to attract health conscious customers like trainers, gymnast,
health practitioner, health instructor which are attracted towards such products. The key
objective of the Nutribliss company is to target new customers which will lead to higher
customer base and market share. This helps in developing brand image and reputation
of the company which eventually leads to higher sales and profit margins (Marketing
Healthy Food: Strategies To Make Discovery Easier, 2017).

Target markets
The main target markets of the company is to target those customers who are
heath conscious and attract young and adults who should focus on consuming healthy
and nutritious products which are rich in protein and low carbohydrates, fats and
calories. They main target areas are gym, high street, mall road and online distribution
of goods to target large number of customer base all across the United Kingdom. They
mainly aim at targeting trainers, instructors, bodybuilders, health practitioners to attract
large number of customer base for higher sales and profit margins.
Marketing mix
 Product: Nutribliss company aim at providing high quality dietary and nutritious
products like energy drinks, wafer, chocolate bars, protein bars, nutrition biscuits
which contains low calories and carbohydrates and contain rich amount of
protein with varied flavours. The main objective of the company is to maintain
food and safety standards for providing best quality products to the target
consumers for higher operational efficiency and productivity (Five Nutritional
Marketing Strategies to Build Brand Awareness, 2017).
 Price: They aim to offer products at reasonable and affordable price by offering
rich and quality products to the consumers. They price charged by the Nutribliss
company on its products are 5-15% higher than its competitors. This leads to
higher profits than the competitors and helps in maintaining competitive position
in the market by offering high quality products which leads to increased customer
satisfaction and loyalty.
 Place: They mainly aim to position in the market where large number of
consumers can be attracted. Nutribliss company aim to locate themselves in
malls, near gym, high street road and online distribution to reach large customer
base.
 Promotion: Nutribliss company aim at promoting their products through various
social media platforms like Instagram, Facebook, YouTube, twitter and personal
website. Advertisement on television, radio, newspaper and hoardings by
distinctively specifying the necessary features and benefit of each products
offered by Nutribliss company (Stead and Hastings, 2018).

Marketing strategies
Nutribliss company aim is to attract large customer base with the helps of
effective marketing and promotional strategies which helps in building strong
communication with the consumers by critically understanding the needs and wants of
customers. Effective online and digital marketing, content marketing, social media
marketing should be adopted to attract large number of customer. Making goods
available online make it easier for customers to order goods anytime and anywhere
which leads to higher sales and increased profit for Nutribliss company (Wellness &
Nutrition Marketing Strategies, 2019).
CONCLUSION
From the above study it has been summarized that, Nutribliss company has
launched dietary and nutritionist product store which offer high quality and improved
products such as protein bars, nutrition bars, wafers, biscuits, energy drinks to the
target consumers of the United Kingdom. They aim at providing best quality products to
target consumers in the target market such as gym, high street road, mall to gain higher
customer base and market share which helps in maintaining competitive position in the
market. It has been analysed that there are various macro environmental factors which
affect operation of the company. It also states that effective marketing strategy helps in
maintaining competitive position in the market.

REFERENCES
Books and journals
Alava, R.P. and Mu, J.M., 2018. PEST Analysis Based on A Case Study
for. Neutrosophic Sets and Systems. p.84.
Hennig-Thurau, T. and Houston, M.B., 2019. Creating Value, Making Money: Essential
Business Models for Entertainment Products. In Entertainment Science (pp. 151-
231). Springer, Cham.
Stead, M. and Hastings, G., 2018. Advertising in the social marketing mix: getting the
balance right. In Social Marketing(pp. 29-43). Psychology Press.
Wei, H. and Davis-Ngatai, P.S., 2017. How to gain a competitive advantage in the
healthy fast food industry?.
Wu, Y.L. and Li, E.Y., 2018. Marketing mix, customer value, and customer loyalty in
social commerce: A stimulus-organism-response perspective. Internet
Research.28(1). pp.74-104.
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