NutriDigest: A Comprehensive Marketing Plan for 'Green Berry Blast'

This report presents a comprehensive marketing plan for NutriDigest's new pet food product, 'Green Berry Blast,' designed for dogs and cats. It includes an overview of the company, a detailed product description, and a thorough marketing plan encompassing target audiences, situational analysis (comparing NutriDigest with Cambrian Pet Food Ltd. across the marketing mix), objectives, strategies and tactics (including pricing approach and media), a marketing budget, and implementation, monitoring, and control measures. The plan aims to increase sales, expand market share, and establish NutriDigest as a leading pet food provider by focusing on nutritional value and customer satisfaction.

Marketing Plan
New Product Launched
by NutriDigest
TASK4

TABLE OF CONTENT
 INTRODUCTION
 Overview of company
 Product Name
 Product Description
 MARKETING PLAN
– Target Audiences
– Situational Analysis
i

CONT.
– Objectives
– Strategies and tactics
– Marketing Budget
– Implementing, monitoring and controlling
 REFERENCES
ii

Introduction
Marketing Plan refers as a blueprint of marketing
strategy for a particular product or service. It is
business plan which involves achieving marketing
goals within a specified time frame.
1

Overview of the Company
 The NutriDigest is a new company that is established in
2017.
 Company launches its first product which contains
apple and strawberry flavors organic food for dogs and
cats.
 The Company is offering large variety of food product
line on the basis of their breed size, age, diet etc. to
dogs and cats.
2

PRODUCT NAME
 Nutridigest name of the business firm is for
reflecting the qualities of the food product
delivered by the firm for the Dogs and Cats.
 The product of the firm is providing high conflict
of nutrient extracted from the organic food which
is easy to digest for the Dog and cat.
3

CONT.
 The product of the company launched by nutridigest Green berry blast
a new differentiated product for the Dogs and Cats.
 This products comes in different sizes of packages along with flavours
of apple and strawberry flavours in dry and wet food for Dogs and Cat.
 Strawberry is an source for the high fibres while the apple helps in
body development resistant against infection which provide the a
nutritional value to diet of Dog and cat.
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Product description
 The product ingredient of the food product of company
for dog and act is apple sauce, strawberry extracts, peanut
butter, Corn glutamine, wheat flour, barley flour, animal
fat, oat and sugar meal, potassium chloride dried tomatoes
and dried spinach.
 All these ingredients are parts of two types of products
packaging one is dry food and other is wet food for Dog
and cats.
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MARKETING PLAN
Target Audiences
 Buyer and Consumer of product
Situational Analysis
 Comparison of marketing mix with rivalry
Objectives
 Company mission and Vision
 Objectives of firm
 Marketing mix objectives
6

CONT.
Strategies and tactics
 Pricing approach
 Media
Marketing Budget
 Allocation of sources
Implementing, monitoring and controlling
7

Target Audience
NutriDigest are required to analyze the changing
needs of customer. If customer wants change, so do
pets want. Therefore, they are aiming to make such
products which attracts the owner of pets, thus
influence them to buy.
8

Buyer and consumer for products
of Nutridigest
 The buyer of the company product is the person or
families who are having pet in their home.
 The buyers from the industries and commercial
business who have Dog in their offices can also be
potential buyer for Nutridigest Green Berry blast.
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