University Marketing Plan: Nybble Robot in Australian Market

This report details a comprehensive marketing plan for the Nybble robot, focusing on its introduction into the Australian market. It begins with an executive summary and table of contents, followed by an in-depth situational analysis that examines the company, PESTLE factors (political, economic, social, technological, legal, and environmental), competitive analysis using Porter's Five Forces, customer analysis, and SWOT/TOWS analyses. The report identifies the problem statement, defines the target market, and sets marketing and financial objectives. It then outlines the marketing mix strategy, budget allocation, implementation plan, and campaign evaluation methods. The conclusion summarizes the key findings and recommendations, supported by a reference list and bibliography. The report aims to provide a strategic roadmap for Nybble's successful market entry and growth in Australia, addressing challenges and leveraging opportunities within the dynamic market landscape. The marketing plan includes detailed analysis of the Australian market, considering political stability, economic growth, social trends, technological advancements, legal regulations, and environmental factors. The report highlights the importance of understanding customer needs, competitor analysis, and effective marketing strategies to ensure Nybble's success. The plan also addresses potential threats, such as strict taxation regulations and business expansion policies, and proposes strategies to mitigate these risks. The overall goal is to develop a robust and adaptable marketing plan that supports Nybble's long-term sustainability and market penetration in Australia.

MANAGEMENT
Name of the student
Name of the university
Author note

Executive summary
It has been identified in this study that by emphasizing the business strategies, the marketing plan
helps to increase the customer base improper manner. Through the situation analysis, the study
has highlighted the positive as well as negative factors which can create important impact in case
of developing the marketing plan in the Australian market. In order to introduce Nybble product
in the Australian market the company may face various challenges due to the internal as well as
external environment. It is also true that comparing to the others countries it can be easier for
Nybble to promote its product in the Australian market. Due to the popularity of social media
platforms on human life the marketing plan will be introduced through the social media
platforms such as Facebook Twitter and Instagram.

Table of contents
Introduction......................................................................................................................................1
Situational analysis..........................................................................................................................2
Company analysis........................................................................................................................2
PESTLE analysis.........................................................................................................................2
Competitive analysis....................................................................................................................5
Porter’s five forces.......................................................................................................................5
Customer analysis........................................................................................................................6
SWOT and TOWS analysis.........................................................................................................6
Problem statement.........................................................................................................................11
Target marketing identification and justification..........................................................................11
Objectives......................................................................................................................................12
Marketing objectives.................................................................................................................12
Financial objectives...................................................................................................................13
Marketing mix strategy..................................................................................................................15
Budget allocation...........................................................................................................................16
Implementation and Campaign evaluation....................................................................................18
Conclusion.....................................................................................................................................19
Reference list and bibliography.....................................................................................................20
Introduction
A marketing plan plays an essential role in case of meeting the needs of the customers by
enhancing the rate of profitability in the company (Chen, 2016). By emphasizing the business

strategies, the marketing plan helps to increase the customer base improper manner. The purpose
of the study is to introduce a marketing plan for Nybble robot. Through the situation analysis, the
study has highlighted the positive as well as negative factors which can create important impact
in case of developing the marketing plan in the Australian market. Based on the analysis, the
report has introduced marketing objectives that can ensure the effective marketing plan in the
Australian market.
Situational analysis
Company analysis
Nybble is being considered as one of the popular robotic item selling organizations that has been
developed its strong image in the market by introducing the innovation efficiency as well as
quality standard. It is the fastest robotic walking cat (Indiegogo.com, 2019). The advanced
robotic kitten has been introduced in the market with the smart computer system as well as
customized software. By introducing the endless possibilities towards cat-itude and behavior as
the program, Nybble has gained the market popularity. Analyzing Nybble the financial statement
of Nybble, it has been identified that with the increasing market demand the product has
developed its strong image in the market.
PESTLE analysis
Situation Analysis
Political Australia is being considered as one of the peaceful countries in the
globe. Examining the political environment in Australia it cannot be
denied that the Australian government encourages various business
opportunities so that the economic growth can be ensured in the
market. Due to the stable political situation, it can be assumed that in
order to promote Nybble in the Australian market, the risk of local
political challenges will be less.
Economic Economic stability plays an important role for understanding the
living standard as well as financial situation in a country. In case of
Australia, it cannot be denied that Australia is being considered as the
13th largest economy in the globe. In the year 2017, the economic
growth in this country reached 2.4% (McLaughlin, 2017). Due to

increasing GDP growth the rate of consumption has got changed. In
this situation, it can be assumed that the marketing plan which is
going to the introduced by Nybble can be properly appreciated by the
Australian people.
Social The socio cultural situation in Australia highly gets influenced due to
the changing consumption trends. In this country, quality of life,
education and health facilities have made people encouraged towards
the innovation (Stead & Hastings, 2018). Australia is being
considered as the multiracial and most multicultural country in the
world. Due to the cultural diversification in the country, the needs
and demands of the customers are rapidly changing. In this situation,
introducing uniqueness in the market has become necessary for
sustaining in the market. Analyzing the uniqueness of Nybble, it can
be said that it can be easier for the company to sustain in the
Australian market with an effective marketing plan.
Technological Innovation and technological improvements in the Australian market
from last few years are being highly appreciated. Due to the
enormous technological growth in the country, near about $63 billion
has been gained from innovation sector. It is true that most of the
local companies have shown their interest towards investing in the
technological fields. Due to the software development computers and
equipment and take Consultancy Services as well as cloud computing
have increased the demand for innovation in the sector. This situation
it can we said that technological environment in Australia is in the
favorable condition for the company.
Legal Analyzing the Australian legal environment it has been identified that
ensuring fair trading as well as their business processes the
Australian government has brought various customer satisfaction and
Employment standard regulation in the market. After the introduction
of fair work Act 2009 the legislative Framework introduced by
Australian government has approved the competitive laws and

customer lows. Due to the strict legal practices in this country it can
be assumed that developing a promotional plan can be tough for the
company.
Environmental Due to the stunning environmental factors Australia has being
considered as one of the beautiful countries in the world. However
due to the repeated growth opportunities in every sector the growth
impact on environmental management has been shown negatively.
However due to controlling the waste management in this country the
government has introduced Environmental Protection Act which is
strictly being followed by the organizations in this country. It can be
say that the environmental conflict due to the raw materials as well as
king of the product can be created for the organization.
(Created by author)
Competitive analysis
Porter’s five forces
Situation Analysis
Bargaining power of
the customers
In the Australian competitive market analyzing the bargaining power
of the customers it has been identified that due to increasing numbers
of innovation companies in the market the customers are getting
various options before making their purchasing decision. In that case
the burning power of the customers is high.
Bargaining power of
the suppliers
In case of Nybble it say that there are very less companies in the
Global market which manufacturers the walking cat or similar
products like this. In that case the raw materials will not be rare for
the company. It can be said that the burning power of the suppliers is
low.
Threats from new
entrants
In the Australian market the government has brought various
opportunities so that large number of entrepreneurs get the chance for
developing their business in the market. Due to the competitive
regulation as well as business opportunities it can be assumed that the

threats from new entrants is high.
Threats from
substitute products
There are very less companies in the Australian market which
produces similar kind of products in the market. all the large number
of companies have started investing in the innovation projects but
comparing with the product of Nybble it can be said that threats from
substitute products is low.
Existing rivalry There are various companies in the Australian market which
produces the similar kind of product but it is also true that other game
developing companies such as Torus games and Tantalus Media
already developed there strong image in the market. Case the
company may face threats from these competitors.
(Created by author)
Customer analysis
Customer analysis plays an important role for developing a market plan. Customer analysis is
being considered as one of the important elements in marketing plan. Depending on the customer
analysis it becomes easier for the organization to understand the needs as well as demands of the
customers. Based on the customer analysis it becomes easier for the Company to understand if
the customer satisfied with its services or not. Analyzing the customer segment of Nybble, it can
be said that the people who prefer the innovation and situation so that the situation so that the
company can drive the positive situation so that the company can drive the positive
SWOT and TOWS analysis
Strength Weakness
 with increasing customer base the
company has developed a strong
image in the market
 the combination of innovation and
creativity walking cat has gained huge
profitability in the market
 due to its Advanced Technological
features not only in the commercial
 improper internal management as well
as employee conflicts are the major
weaknesses faced the company
 changing needs and demands of the
customers create pressure for bringing
innovation in the market

field but also in case of academic
sectors the use of walking cat has
become Highly popular.
 the employees are highly efficient
which can be considered as the main
USP of the company
Opportunity Threats
 Not only the government organization
but also huge numbers of private
organizations have started investing in
the innovation projects. This ensures
the long-term sustainability of
innovative products in the market.
 Introduction of various learning
courses in the technological field
people have started choosing this field
as a career. As its result it can be
assumed that in case of long run the
availability of employees will be
maintained.
 Analyzing the threats of the company
it can be assumed that due to strict
taxation regulation as well as Business
expansion policies in the Australian
market the company may face
challenges while promoting products
in the market.
(Created by author)
TOWS analysis
Internal factors
External factors Strength
 the
combination
of innovation
and creativity
walking cat
has gained
Weakness
 improper
internal
management
as well as
employee
conflicts are

huge
profitability in
the market
 due to its
Advanced
Technological
features not
only in the
commercial
field but also
in case of
academic
sectors the use
of walking cat
has become
Highly
popular
 with
increasing
customer base
the company
has developed
a strong
image in the
market
 the employees
are highly
efficient
which can be
considered as
the main USP
the major
weaknesses
faced the
company
changing needs and
demands of the
customers create
pressure for bringing
innovation in the
market

of the
company
Opportunities SO
Not only the
government
organization but also
huge numbers of
private organizations
have started investing
in the innovation
projects. This ensures
the long-term
sustainability of
innovative products
in the market.
WO
Introduction of
various learning
courses in the
technological field
people have started
choosing this field as
a career. As its result
it can be assumed that
in case of long run
the availability of
employees will be
maintained.
Threats ST
Introduction of
various learning
courses in the
technological field
people have started
choosing this field as
a career. As its result
it can be assumed that
in case of long run
the availability of
employees will be
maintained.
WT
Increasing taxation
policies and its
challenges can create
tough situation for
the company.
(Created by author)

Problem statement
Based on the situation analysis it can be shown that all the innovation has become highly
common in industrial sectors but due to lack of awareness regarding its uses the misuse of search
products is creating negative impact on the business environment as well as social cultural life.
Analyzing the Australian market it has been identified that most of the investors in this industry
are going through the tremendous pressure due to rapid of acceptance of innovative products in
the market (Chernev, 2015). it has been identified that in most of the cases due to lack of
operational initiatives improper representation of the products are creating challenges for the
company as well as it is affecting the customer base of that organization. in case of Nybble it can
be said that due to its height pricing strategy as well as lack of awareness among people
regarding its appropriate uses can create challenges for or Dragon the customer satisfaction. It is
also true that distribution can be one of the important concerns in this sector. Being a UK based
company it will be challenging for Nybble to understand the needs and demands of the
customers. Based on the analysis of socio-cultural impacts on human life it has been identified
that Australian people are mostly connected with their culture and avoid to get the new product
in the market. This situation being a foreign brand it can be challenging for the company to grab
that tension of potential customers.
Target marketing identification and justification
Target market can be classified into three segments such as demographic segment psychographic
segmentation and Geographic segment. In order to promote the product in the market the
diversify Diversified targeting strategy will be followed by the company. In case of demographic
segment age and income level of people are being measured (Barce et al., 2017). On the other
hand cycle of excitement denotes the interest of people on the particular product or services.
Selecting an appropriate Geographic segment is very important for maintaining the uninterrupted
supply chain system. In case of demographic segmentation product will target the upper class
people who can be able to buy the walking cat. The product is being introduced in the market for
improving the learning as well as commercial processes in that case the people who are from 18
to 50 years will be targeted by the product. In case of psychographic segmentation based on the
interest of people on the innovation projects and others creativity will be targeted by the
company. Geographic segment is also very important for understanding the selection as well as
delivery process of product. as the product has been introduced in the market by maintaining its