Detailed Marketing Plan: New Zealand Tourism Promotion in Nepal

This project presents a comprehensive marketing plan designed to promote New Zealand's tourism destinations in Nepal. The plan begins with a situational analysis of New Zealand's tourism industry, examining both internal and external environmental factors. It then delves into a marketing analysis, outlining market-specific strategies and approaches. The plan also includes a Gantt chart to visualize the timeline of various activities such as exhibitions, advertising campaigns (billboards, website, email, social media, radio, and television), market research, and sponsorships. Furthermore, the project provides a detailed financial analysis, encompassing a marketing budget, financial statements (balance sheet and income statement) with ratio analysis, and projections for the promotion of New Zealand tourism in Nepal, offering valuable insights into the financial viability and potential return on investment of the proposed strategies. The assignment covers various aspects of marketing, including financial planning, advertising, and market research. The document is contributed by a student to be published on Desklib.

Gantt chart
Activies
Ja
n
Fe
b
Marc
h
Apri
l
Ma
y
Jun
e
Jul
y
Augus
t
Septembe
r
Octobe
r
Novembe
r
Decembe
r
Exhibitions
Billboards
Website Refresh
Email Campaigns
Affiliate Advertising
Agency strategic Review
Social Media Marketing
Sponsership
Banner Advertising
Market Research
Mobi Communications
Sales Promotion
Advirtisment in Radio
Advirtsement in
television
Marketing Budget of Adidas (In million Dollars)
Traditional
Advertising
Media
Jan-Fab
Cost/
Mar-Apr
Cost/Add
May-Jun
Cost/Add
July-Aug
Cost/Add
Sept-Oct
Cost/Add
Nov-Dec
Cost/Add

Add
Nepal TV $ 3000 $3000 $4000 $3000 $4000 $3000
Redio Nepal $ 2000 $3000 $2000 $3000 $2000 $3000
News paper $ 1500 $2000 $1500 $2000 $1500 $2000
Website
2000 400 400 400 400 400
Social Media
Marketing 800 500 700 800 400 500
Search
Engine
Optimization
1100 1200 900 800 800 800
Total cost $8400 $10100 $9500
$10000 $7100 $9700

Financial Plan
Balance sheet
Balance Sheet
Month Apr 18 Apr 19 Apr 20
Assets
Current Assets
Cash on hand
$100,000.0
0 $5,000.00 $25,000.00
Debtors $3,000.00 $4,000.00 $8,000.00
Prepaid Expenses
General $2,000.00 $2,000.00 $2,000.00
Rates $1,000.00 $1,000.00 $1,000.00
Workcover $250.00 $250.00 $250.00
Insurance $5,000.00 $5,000.00 $5,000.00
Etc.
Total Prepaid
expenses
$
8,250.00
$
8,250.00
$
8,250.00
Inventory
Raw material $2,000.00 $1,750.00
Total
Inventory
$
18,000.00
$
25,250.00
$
31,020.00
Short term Investments
$
50.00
$
500.00
$
1,000.00
Other current assets
$
-
$
1,500.00
$
2,500.00
Total Current Assets
$
129,300.00
$
44,500.00
$
75,770.00
Fixed Assets
Computer $5,000.00 $5,000.00 $5,000.00
Store Fit Out $1,000.00 $1,000.00 $1,000.00
Office Equipment $1,500.00 $1,500.00 $1,500.00
Leasehold $1,500.00 $1,500.00 $1,500.00
Buildings & improvements $3,000.00 $3,000.00 $3,000.00
Furniture & Fixtures $1,100.00 $1,100.00 $1,100.00
Etc.
Total Fixed Assets
$
5,600.00
$
5,600.00
$
5,600.00
Total Assets
$
134,900.00
$
50,100.00
$
81,370.00
Liabilities
Current Liabilities

Bank Overdraft
$
-
$
9,000.00
$
9,000.00
Credit Card Debt
$
5,000.00
$
8,000.00
$
12,000.00
Creditors
$
3,000.00
$
12,000.00
$
9,000.00
GST collected
$
-
$
500.00
$
5,000.00
Superannuation
$
-
$
150.00
$
800.00
PAYG Witholding Payable
$
-
$
200.00
$
600.00
Workcover Insurance
Payable
$
-
$
400.00
$
400.00
Current portion of long
term debt
$
10,000.00
$
10,000.00
$
10,000.00
Etc.
Total Current Liabilities
$
18,000.00
$
40,250.00
$
46,800.00
Long Term
Liabilities
Motor
Vehicle
Loan
$
1,000.00
$
500.00
$
300.00
Equipment
Finance
$
800.00
$
1,500.00
$
1,000.00
Long term Loans
$
200.00
$
500.00
$
800.00
Total Long Term Liabilities
$
2,000.00
$
2,500.00
$
2,100.00
Total Liabilities
$
20,000.00
$
42,750.00
$
48,900.00
Net Assets
$
114,900.00
$
7,350.00
$
32,470.00
Shareholders Funds ( Equity)
Owners
Funds
$
100,000.00
-$
12,765.00
-$
5,510.00
Retained
Earnings
$
14,035.00
$
500.00
$
2,000.00
Current Year Profit
$
865.00
$
19,615.00
$
35,980.00
Total Shareholders
Funds (Equity)
$
114,900.00
$
7,350.00
$
32,470.00
Balance Sheet Ratios
Current Ratio (Current Assets / Current Liabilities)
7.18333333
3
1.10559006
2 1.619017094
Quick Ratio ( Current Assets less inventory) /
(Current Liabilities less bank overdraft) 6 1 1

Working Capital Funds
(Current Assets Less Current Liabilities) 111,300 4,250 28,970
Leverage Ratio (Total Liabilities / Total Assets)
0.14825796
9
0.85329341
3 0.600958584
Debt to Equity Ratio
(Total Liabilities / Total Shareholders Funds)
0.17406440
4
5.81632653
1 1.506005544
Income Statement
Profit and Loss Statement
Month Apr 18 Apr 19 Apr 20
Income
Sales
Sale of goods/services
$
50,000.00
$
62,500.00
$
78,125.00
Sundry Income (e.g. Commission
earned, frachise fees etc.)
$
500.00
$
15,000.00
$
5,000.00
Etc.
$
500.00
$
500.00
$
700.00
Total Sales
$
51,000.00
$
78,000.00
$
83,825.00
Less Discounts/Commissions
Sales Discounts given
$
2,500.00
$
3,125.00
$
3,906.25
Sales Commissions paid
$
1,250.00
$
1,562.50
$
1,953.13
Total Discounts/ Commissions
$
3,750.00
$
4,687.50
$
5,859.38
Total Net Income
$
47,250.00
$
73,312.50
$
77,965.63
Cost of Sales
Opening Stock $ -
$
2,000.00
$
1,750.00
Stock Purchased
$
20,000.00
$
25,000.00
$
31,250.00
$
20,000.00
$
27,000.00
$
33,000.00
Less Closing Stock
$
2,000.00
$
1,750.00
$
1,980.00
Total Cost of Sales
$
18,000.00
$
25,250.00
$
31,020.00
Gross Profit
$
29,250.00
$
48,062.50
$
46,945.63
Expenses
General & Administrative

Bank charges
$
500.00
$
500.00
$
500.00
Credit card commission
$
1,000.00
$
1,000.00
$
1,000.00
Consultant fees
$
1,500.00
$
1,500.00
$
1,500.00
Office Supplies
$
800.00
$
800.00
$
800.00
Business insurance
$
900.00
$
900.00
$
900.00
Etc.
$
800.00
$
800.00
$
800.00
Total General & Administrative
$
5,500.00
$
5,500.00
$
5,500.00
Marketing & Promotional
Advertising
$
1,000.00
$
1,100.00
$
1,210.00
Promotion - General
$
1,500.00
$
1,650.00
$
1,815.00
Promotion - Other
$
800.00
$
880.00
$
968.00
Etc.
$
700.00
$
770.00
$
847.00
Total Marketing & Promotional
$
4,000.00
$
4,400.00
$
4,840.00
Operating Expenses
Newspapers & magazines
$
2,500.00
$
2,500.00
$
2,500.00
Parking/Taxis/Tolls
$
1,000.00
$
1,000.00
$
1,000.00
Sundry supplies
$
415.00
$
415.00
$
415.00
Equipment hire
$
250.00
$
250.00
$
250.00
Etc. $ - $ - $ -
Total Operating Expenses
$
4,165.00
$
4,165.00
$
4,165.00
Motor Vehicle Expenses
Fuel
$
500.00
$
501.00
$
502.00
Vehicle service costs
$
760.00
$
761.52
$
763.04
Tyres & other replacement costs
$
200.00
$
200.00
$
200.00
Insurance
$
100.00
$
100.00
$
100.00
Registrations $ - $ - $ -
Total Motor Vehicle Expenses
$
1,560.00
$
1,562.52
$
1,565.04
Website Expenses
Domain name registration
$
2,000.00
$
2,000.00
$
2,000.00
Hosting expenses $ $ $

250.00 250.00 250.00
etc $ - $ - $ -
Total Website Expenses
$
2,250.00
$
2,250.00
$
2,250.00
Employment Expenses
Permanent $ - $ - $ -
Salaries/Wages
$
1,000.00
$
1,250.00
$
1,562.50
PAYE
$
1,000.00
$
1,250.00
$
1,562.50
Superannuation
$
200.00
$
250.00
$
312.50
Other - Employee Benefits
$
200.00
$
250.00
$
312.50
Recruitment costs
$
150.00
$
15.00
$
15.00
Total Perm. Employment
Expenses
$
2,550.00
$
3,015.00
$
3,765.00
Casual
Salaries/Wages
$
5,000.00
$
5,000.00
$
5,000.00
Recruitment costs
$
5,000.00
$
5,000.00
$
5,000.00
Total Casual Employment
Expenses
$
10,000.00
$
10,000.00
$
10,000.00
Workcover Insurance $ - $ - $ -
Total Employment Expenses
$
12,550.00
$
13,015.00
$
13,765.00
Occupancy Costs
Electricity/Gas
$
250.00
$
312.50
$
390.63
Telephones
$
50.00
$
50.00
$
50.00
Property Insurance
$
15.00
$
15.00
$
15.00
Rates
$
10.00
$
10.00
$
10.00
Rent
$
150.00
$
150.00
$
150.00
Repair & maintenance
$
60.00
$
60.00
$
60.00
Waste removal
$
25.00
$
25.00
$
25.00
Water
$
25.00
$
25.00
$
25.00
Etc. $ - $ - $ -
Total Occupancy Costs
$
585.00
$
647.50
$
725.63
Other Expenses
Machineries
$
5,000.00
$
5,000.00
$
5,000.00
Vehicles $ $ $

200.00 200.00 200.00
Equipment
$
5,000.00
$
5,000.00
$
5,000.00
Total Other Expenses
$
10,200.00
$
10,200.00
$
10,200.00
Total Expenses
$
26,800.00
$
27,727.50
$
28,995.63
Net Profit / (Loss)
$
2,450.00
$
20,335.00
$
17,950.00
Total Year to Date Net Profit /
(Loss)
$
2,450.00
$
22,785.00
$
40,735.00