This report examines Oak Cash & Carry's growth strategies, focusing on the analysis of growth opportunities and the evaluation of Ansoff's Vector matrix. It explores factors such as innovation, competitive advantage, and collaboration. The report delves into the four strategies of Ansoff's matrix: market penetration, product development, market development, and diversification, assessing their pros and cons. It also touches upon business plan development, funding methods, and exit strategies. The report aims to provide a comprehensive understanding of how Oak Cash & Carry can plan for and achieve sustainable growth in the competitive grocery wholesale market. The report also considers key elements such as new product and service innovation, market analysis, and competitive advantages. Finally, the report concludes with a discussion on the assessment of exit plans or methods.