This report provides a strategic analysis of Oak Tree Inn, a Scottish restaurant and bar, utilizing PESTLE, Porter's Five Forces, VRIO, and SWOT frameworks to identify potential strategic options for growth and competitive advantage. The analysis highlights the company's strengths in local cuisine and accommodation, weaknesses in attracting international tourism and technological advancement, opportunities for geographical and horizontal expansion, and threats from competition. Two potential strategic options are explored: horizontal expansion into related hospitality services and geographical expansion to new regions. The report concludes that geographical expansion is a more viable option given the current competitive landscape and the need for increased resources and customer base, emphasizing the importance of adapting to market demands and leveraging expansion for success in the hospitality industry.
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