Marketing Report: Analysis of Oak Tree Inn's Strategies and Tactics

This report provides a comprehensive analysis of Oak Tree Inn's marketing strategies, focusing on its operations in the UK hospitality sector. It begins with an executive summary and introduction, followed by a detailed examination of the macro and micro environments using PESTLE and Porter's Five Forces frameworks, respectively. The report then delves into a competitive analysis, evaluating Oak Tree Inn against its competitors like Loch Lomond Arms Hotel, Duck Bay Hotel, and Artisan Cafe. A SWOT analysis is conducted to assess the company's internal strengths and weaknesses, as well as external opportunities and threats. The analysis considers factors such as political, economic, social, technological, environmental, and legal influences, along with supplier relationships, customer profiles, and marketing intermediaries. The report concludes with a summary of key findings and recommendations for future marketing efforts.

PRINCIPLES OF
MARKETNG
MANAGEMENT

EXECUTIVE SUMMARY
Management is a strategic economic activity which entails a range of tactics that any company
develops in accordance with the mission. This report is mostly about Oak Tree Inn, an company
that provides dining, nightclub, and lodging facilities to some of its consumers. The above report
explains how the company uses various advertising methods to promote its commodities while
also providing high-quality products and offerings. PESTLE and SWOT analyses are used to
examine the internal strengths and weaknesses in order to identify which marketplace tactics the
company employs in need to provide its products. Market analysis is conducted in order to
evaluate the company's core competencies and global placement.

Contents
EXECUTIVE SUMMARY.........................................................................................................................2
INTRODUCTION.......................................................................................................................................4
MAIN BODY..............................................................................................................................................4
MACRO ANALYSIS...................................................................................................................................4
MICRO ANALYSIS....................................................................................................................................6
COMPETIVE ANALYSIS............................................................................................................................7
SWOT ANALYSIS....................................................................................................................................10
CONCLUSION.........................................................................................................................................11
REFERENCES..........................................................................................................................................12

INTRODUCTION
Advertising is a major element for just about any organization, through research and
development to communicating out to ultimate consumers. With order to create value to
consumers, an effective marketing system enables selecting the appropriate supplier base, design
and development, appealing value proposition, and promotional activities. Even in perspective of
Oak Tree Inn, a medium and small business situated in the United Kingdom. These study
includes macroeconomics analyses of the preceding business, as well as competition and SWOT
analyses, in addition to assessing the corporate workplace environment and define the business
vision in various organizational circumstances.
MAIN BODY
MACRO ANALYSIS
Pestle framework is a strategy that organizations use to examine the business environment, how
something affect the industry, and also how the firm executes targeted measures to deal with
both the business environment difficulties. Performing Pestle analysis is the assessment of Oak
Tree Inn will assist in determining various business strategies developed by the organization in
strategies to survive only with international business environment. The following are some of
these strategies:
Political factors
Oak Tree Hotel adheres only with UK administration's regulatory regime for hotel and
hospitality businesses in effort to expand openness in business operations and execute them in
even the most acceptable way possible. Along with consequences of Brexit, Oak Tree Hotel's
operation has been damaged by contractions on building ingredients as well as other
commodities, as well as preserving the distribution network for availability of goods in the
company.
Environmental factors
Oak Tree Hotel is a great tourist attraction wherever tourists takes happiness as well as sense of
peace because of the unique mixtures of mountains, ricers, woods, and ocean around that one.
The surrounding habitat draws visitors from all over the world who want to see the true wonders

of nature. Oak Tree Inn, which is positioned in a special part of Loch Lomond, offers a variety of
services such as boat trips, coastal location watching, tasks and explorations just next to the
Loch, child - friendly playgrounds, popular attractions, and even more to connect with
consumers and revive the fully fleshed and elegance of Loch Lomond. Furthermore,
Oak Tree Hotel portrays its activities as employing both products and pertaining to
environmental conservation through the use of mobile transactions, greenhouse components for
meal preparation, and healthy handcrafted chocolate bars and teas.
Social factors
The Loch Lomond's political and historical ideas are followed and delivered to Oak Tree Hotel's
guests. Together with typical antiquities of Loch Lomond inside the shopping centres. Through
its marketing campaigns, the rising incomes on Balmaha's ecological and historic heritage.
Having people in the Uk adopting a balanced life, Oak Tree Hotel provides refined sugar and
chemical-free meals, enhancing the brand's business reputation. Furthermore, it advances its
notion of handcrafted desserts and coffee drinks, using organic processing methods, and
customers may even acquire actual coffee grounds through Oak Tree Hotel's St. Mocha
Coffeehouses.
Technological factors
Oak Tree Inn makes use of technology to improve the efficiency of its daily operations. It makes
usage technological advances such as web technology and customer relationship management
( crm, the latter of which helps to keep data on multiple consumers who were using the product
or service. CRM technique allows a company to build a lucrative relationships with the
customers by informing and informing them regarding growing market opportunities, such as
corporate investment, new product innovation, promotions, and so forth.
Legal factors
Oak Tree Inn follows the legislative framework established by government leaders, which
includes standards for preventing congestion near the state parks and indeed the Oak Tree Hotel
restaurants just since the street's ending. In cope with some of these external considerations, Oak
Tree Hotel produces business development concepts in order to increase its market surrounding

Loch Lomond while also adhering to the legislative rules and expectations. Oak Tree Hotel
additionally creates financial information so that the actual and comprehensive movement of
economic activities can be delivered.
Economic factors
Overall devaluation of the pound has declined as a result of BREXIT, that have damaged the
profitability of the company by increasing operating expenses including increase taxes for
obtaining manufactured goods and manufacturing technology. Drawing customers from various
regions aids in the industrial prosperity of Loch Lomond, as well as assisting the firm in earning
income while achieving stability and prosperity throughout the marketplace.
MICRO ANALYSIS
The suppliers of Oak Tree Inn include the small and marginal farmers and local vendors. For
preparing different delicacies and equipment needed for maintaining quality accommodation
services the Oak Tree Inn
Mission statement
To provide high-quality market products including Scotland cuisine and beverages served in
taverns and eateries. All around area are town stores, lodging with king-sized luxurious
mattresses, and a family-owned local cafe and italian restaurant.
Strategy
That improve customer service, beyond meals to certain other activities. Funding the company in
way to produce performance improvements and achieve certain strategic goals. Developing the
firm to take advantage of Loch Lomond's physical attributes, acquiring a local company
adjacent, and constructing a centralized restaurant to supply food delivery service throughout the
natural forest.
Founders and business executives
Their Fraser clan, who grew up on Loch Lomond, owns the Oak Tree Hotel. Oak Tree Hotel was
founded by Lucy Fraser and Sandy Fraser. Their Fraser family found love with both the native
surroundings in Balmaha, Loch Lomond, after working closely with some of the other 8 people

of the Fraser family. This was constructed in 1997 only with goal of providing jobs towards the
surrounding communities. By make Loch Lomond a legitimate place to visit, the Fraser dynasty
collaborates with the wildlife reserve and provides high-quality marketplace goods and
administrations.
Suppliers
Local farmers, as well as local traders, are among Oak Tree Hotel's vendors. Hotel Oak Tree I is
used for creating various cuisines as well as sustaining exceptional adequate housing.
Marketing intermediaries
This company plans to extend its operations into particular class regions by acquiring expensive
local firms and developing a centralized restaurant to provide food delivery service also for Loch
Lomond Nature Reserve. This company plans to extend its operations into particular class
regions by acquiring expensive local firms and developing a centralized restaurant to provide
food delivery service also for Loch Lomond Nature Reserve.
Customers
For an increase in the desire for active lifestyles and environmental impacts. Oak Tree Hotel
advances the notion of gluten-free meal delivery as well as environment sustainability techniques
such as garbage composting, dissolving waste material, limiting its use of plastic bottles, and
accepting payment systems. As well as taking steps to reduce carbon pollution. Every one of Oak
Tree Inn's actions contribute to the firm's management image for the company and a favorable
customer impression.
COMPETIVE ANALYSIS
Company Strategy Strengths Weaknesses Competitor
reaction
Loch Lomond
Arms Hotel
Enable
significant visitor
accommodations
Loch Lomond
Arms Hotel's
enormous
By addition to
offering a
diverse range of
Loch Lomond
Arms Hotel is a
competition to

around Loch
Lomond, which
was constructed
this year 2021. It
provides support
including such
wellness, sports,
entertainment,
tourism
restaurants,
athletics, and
thrill in addition
to lodging.
selection of
marketing
strategies is a
source of
success; it offer
a wide variety of
products,
including
lodging as well
as sightseeing
and activities,
allowing guests
to find whatever
they need in one
place.
benefits, it falls
short of
providing high-
quality services
to clients as
compared to the
competition.
Oak Tree Inn
since it offers a
wide variety of
products towards
its consumers.
Like a result,
Oak Tree Hotel
might
collaborate
effectively
within the
organization to
provide cruising
amenities and
activities such as
hiking towards
its clients.
Duck Bay Hotel
and Restaurant
Duck Bay Bar
and Restaurant is
indeed a holiday
resort in Loch
Lomond,
Scotland, that
offers
accommodation
accommodations
plus high-quality
dining.
Overnight
accommodations,
bungalows,
This is a
beautiful hotel
that attracts a
thousands of
tourists with its
high-quality and
lavish facilities.
It provides
lodging services
to clients in the
form of luxury
hotels and villas.
With such a
substantial profit
Numerous
consumers are
demotivated
either by
elevated
numbers of
service quality in
Duck Bay Hotel
and Restaurant,
since they are
unwilling to pay
exorbitant prices
for services and
products.
This is a leading
market for Oak
Tree Lodge, but
it is important
for the
employees to
remain
competitive with
Duck Bay's
situation or
produce the very
same high-
quality
assistance.

consume eating
wherein clients
may reserve a
room, and the
elegant café
Bobby’s
operated by
Duck bay
serving menu
items are among
the various
services
provided.
margin, it
provides fresh
creative and
elegant offerings
to its consumers,
as well as secure
economic
stability.
However, Oak
Tree Inn as well
as Duck Bay can
find an
agreement inside
which Oak Tree
Inn could use
chocolate cake
or lattes as a
channel of
commerce, as
well as Duck
Bay could
indeed financial
services Oak
Tree Inn's
company's
operations.
Artisan Cafe An Artisan Café
in Loch Lomond
was established
in 2014, as well
as the founders
of the company
are Jim, Diane,
and Donna.
It sends out
advertising
message to
clients
encouraging
customers to
come inside and
chill out and
enjoy a complete
structure, as well
as offering
handmade
pastries and
Intense
competition,
artisan cafes
frequently
experience
losses with
limited income
generating.
As just a
microenterprises,
Oak Tree Hotel
could operate
and buy an
artisan café,
which further
drives down
prices and yet
also enables
company Oak
Tree Inn
enhance its

lattes to these
clients and
providing high-
quality food
solutions in
terms of
achieving the
company's
primary
objective of
expansion.
catering services
by expanding the
range while
employing
certain excellent
bakeries inside
the St. Mocha
Coffeehouse.
SWOT ANALYSIS
Swot analysis is a powerful structured methodology that aids in the examination of business
critical aspects as well as determining the impacts of various business processes. Some
marketing strategy mentioned in the Oak Tree Inn SWOT study were as follows:
Strenghths
Oak Tree Hotel includes free delights to these clients, where that distributes garments and items
while advertising its Loch Lomond brand. Online retailers assist the company in people who
enjoy in Loch Lomond with Oak Tree Inn, as well as assisting the firm in gaining competitive
advantage. Furthermore, Oak Tree Hotel creates a presence online that aids in engaging with
potential customers as promoting the firm's market goods. When a company uses online
platforms to advertise its product lines and interact with such a wide part of the client
marketplace.
Through lodging and culinary services, Oak Tree Hotel provides high-quality items / solutions
towards its targeted customers. Users can find organic handcrafted chocolate bars, cafes and
restaurants, various boat companies to see and appreciate beautiful grandeur of Loch Lomond.
Weaknesses

Businesses, such as Oak Tree Inn, find it challenging to financing their many economic
activities. When funding is dependent on government based on the assumptions by the UK
individuals and international institutions.
Opportunities
To individuals becoming more reliant on social sites, digital marketing seems to have become a
new trade routes besides Oak Tree Inn, where everything seeks to promote its business models to
finished goods. Oak Tree Hotel uses public relations like Instagram to advertise its own value
proposition by posing images and videos more about corporation's appealing services, and
consumers as well start sharing everyone’s evaluations. As just a result, digital marketing has
emerged as a new way of connecting with a big range of additional clients only with one touch.
Threats
Because Loch Lomond is such a wonderful sight and a popular vacation magnet, competitive
pressure poses a significant danger to Oak Tree Hotel, since many service offering lodging and
eateries has emerged, significantly impacting that company's financial performance objectives.
CONCLUSION
Like a result, its study details the many advertising strategies employed by Oak Tree Hotel to
form its company inside the mass market. Notwithstanding its continued company expansion, it
is faced with competitive market. As a result, Oak Tree Hotel employs a variety of creative
technologies to enhance customer relationships, ranging from meal delivery to certain other
activity. Different market environmental analyses, such as PESTLE, SWOT, competitiveness,
and qualitative assessment, aided inside the development of various marketing strategies to cope
with and preserve its company's market share. Oak Tree Hotel additionally takes a variety of
steps to address environmental concerns and promote healthy lives in order to save money on
societal costs while also making clients feel secure and gaining competitiveness.

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