This report presents a strategic analysis and recommendations for Oak Tree Inn, a family-run business in the tourism sector located in Balmaha, Loch Lomond, Scotland. The report begins with an introduction, followed by an overview of the business, its goals, and plans for expansion. It then delves into external and internal factors affecting the business using PESTLE and SWOT analyses, respectively. A Porter Five Forces model is also used to assess the competitive landscape. The report explores various strategic options, including Ansoff Matrix and Porter's Generic Strategies, analyzed using a SAF framework to determine their suitability, acceptability, and feasibility. The analysis recommends the market development strategy from the Ansoff Matrix. The report concludes with specific recommendations to help Oak Tree Inn achieve its growth objectives, including innovative methods for customer service, leveraging updated technology, and addressing competition. References to academic literature are provided.
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