BM633: Oak Tree Inn Strategic Report and Recommendations, 2020-21

This report provides a strategic analysis of Oak Tree Inn (OTI), a hospitality and leisure firm. It begins with an introduction to strategic agility and the importance of competitive advantage. The main body includes a PESTLE analysis of the external environment, Porter's Five Forces model to assess industry competitiveness, and a SWOT analysis to evaluate OTI's internal and external factors. The report then analyzes two potential strategic options: strategic resource management and a cost leadership strategy with technological advancement. These strategies are evaluated using the SAF analysis and Strategy Evaluation Analysis (SEA). The report concludes with recommendations for OTI, suggesting the implementation of a resource management strategy to improve performance and capitalize on opportunities. The report aims to provide OTI's directors with insights for strategic decision-making to achieve sustainable success in the competitive hospitality sector.