This report provides a detailed strategic analysis of Oak Tree Inn, a hospitality business in the UK. It begins with an executive summary and introduction, followed by an overview of the business. The core of the report includes an analysis of the external environment using PESTEL and Porter's Five Forces models, assessing political, economic, social, technological, environmental, and legal factors, as well as competitive forces. An internal analysis using VRIO framework evaluates the company's resources and capabilities. A SWOT analysis identifies the company's strengths, weaknesses, opportunities, and threats. Based on the SWOT analysis, two potential strategic options are proposed, and SAFe analysis is used to evaluate them. The report concludes with recommendations and a brief conclusion, offering insights into Oak Tree Inn's strategic agility and future direction.
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