Strategic Report: Oak Tree Inn Case Study and Recommendations

This report provides a strategic analysis and recommendations for the Oak Tree Inn, a hospitality and leisure SME located in Balmaha, UK. The report begins with an overview of the hotel, highlighting its offerings and target market. It then conducts a PESTLE analysis to assess the external factors impacting the business, followed by Porter's Five Forces to evaluate the competitive landscape. A SWOT analysis identifies the hotel's strengths, weaknesses, opportunities, and threats. Two potential strategic options are proposed, focusing on expansion and innovation. The report utilizes SAFe analysis to evaluate the suitability, acceptability, and feasibility of these strategies, offering recommendations for the hotel to improve customer safety and implement digital promotion to increase growth. The report concludes that the hospitality sector plays a significant role in revenue generation, and effective management is crucial for success, particularly in areas such as technological advancements and customer satisfaction.

Consultants strategic
report and
recommendations for
Oak Tree Inn case
study

TABLE OF CONTENT
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Overview.................................................................................................................................................3
PESTLE Analysis....................................................................................................................................4
Porter’s Five Forces.................................................................................................................................4
SWOT Analysis.......................................................................................................................................5
TWO potential strategic...........................................................................................................................6
SAFe analysis..........................................................................................................................................6
CONCLUSION...........................................................................................................................................7
REFERENCE..............................................................................................................................................8

INTRODUCTION
Management is mainly organising, planning, staffing and recruiting the work in proper
manner as it leads to development and growth of various sectors, in order to increase the profit
and the customer approach it is important that the organisation should follow the proper
management in their place. Hospitality sectors generates larger amount of revenue by making the
customer attracted towards them by providing the facilities through which they can travel and
stay at the place (Zahari and Romli, 2019). It is important for all the hotels to manage proper
staffing and to get ready for all the trades in the upcoming innovations that are important for
customers. This report will cover SME firm in the hospitality and leisure sector Oak Tree Inn
Which is situated in Balmaha UK. This report will further cover an overview of the firm with all
the external threats and the challenges that can be faced by the organisation and also the strength
and weakness of the firm. Further it will also cover the strategic options which will help out to
recommend through the SAFe analysis in order to know the methods through which the firm can
grow and enhance their work in a better way.
MAIN BODY
Overview
The Oak Tree Inn hotel is situated in Balmaha UK. It is covered with wide nature and
with that has various shores of Loch Lomond with the walking trails. This hotel used to cover all
the modern rooms and with that also variety of facilities like free Wi-Fi and breakfast it has
various cottages and the bank house. This restaurant also covers snug bar in which there are
various pub meals are being served with an Ice-cream shops over there. The most attracting thing
about this hotel is the view as it covers a natural greenery and environment friendly area so it
attracts most of the customers over there and also has various Scottish foods and drinks that are
being available (Fozerand et. al., 2017). The prices of this hotel is also not of much amount as it
is an SME, they used to deal with lesser amount of staff but they have proportionate amount of
staff and facilities which will attract the customers by providing them various service. The food
which is being sold over there is always fresh and provides scenery and a beautiful nature natural
places that attracts customers this hotel has also started and updated their prices in 2021 in order
to deal with the pandemic situation and all the changing trends.

PESTLE Analysis
As in order to analyse the external factors of the form it is important to know about the
competition and all the variable factors that are important for a company. A PESTLE analysis of
Oak Tree Inn hotel is that follows:
 Political factor: It covers all the government holding on the hotel industry with various
controls with the regulations that are being made by the government. As it is a threat for
Oak Tree Inn hotel as the control regulated by government open make them to work
according to their reforms(Bruijl, 2018).
 Economic factor: this factor provides all the investments in various financial
management of the companies through which they lead to make profit oak tree Hotel
implies to have all their funds and their economic status through various investment and
savings that are being made by them.
 Social cultural factor: As It includes all the demographic environment with the various
changes in the customers need according to their age groups and changing trends As this
hotel has a nature and an environmental greenery facilities it will attract much of the
customers to get in peace with all the facilities of breakfast to pub being available in it.
 Technological factor: this means all the innovations and the digital marketing with the
use of techniques in the hotels adding up the accommodation and comfortable stay in the
hotel. As it is financially not that strong so it lacks in its technological area.
 Legal factors: all the laws and the norms that are being made in that area are being
covered as a legal factor the Oak Tree Inn Hotel covers out all the laws and norms that
are being available with various establishment of listed loss in it.
 Environmental factors: it means all the local climate in the area which the customers
used to get and decide the vacations over there, this is the strong point of Oak Tree Inn
hotel As they have so much of concern about environment and has covered a proper
greenery and a relaxation areas with soothing diversity which attracts customers a
lot(Wee, 2017).
Porter’s Five Forces
It helps out to recognise all the factors that are important for the business with various
competitions in the market it is as follows:

 Threat of new entrants: As Oak Tree Inn Hotel is a SME and there is a lot of
competition in the hospitality sector so the threat is high for it as there are so many hotels
which are coming with same ideas and with lower prices.
 Threat of substitution: As it is the customers demand for which they used to shift on the
unique developments and various outsourcing so this is moderate for oak tree in hotel as
There are so many hotels which are applying same kind of facilities in a cheap prices and
customer usually shift towards all the unique and less amount of area (Hajizadeh, 2019).
 Bargaining power of buyers: As customers are the key for all the market and
development in the hospitality sector it is basically been run through the tourist so this is
moderate as Oak Tree Inn hotel try to develop and switch over the prices down as for the
buyers.
 Bargaining power of suppliers: As SME Usually have less suppliers as compare to all
big investors and companies so this hotel have high bargaining power of the suppliers as
they have to deal with less suppliers and have to fulfil their demands.
 Competitive rivalry: As there is a so much competition that is been increased in the rival
companies and every of the company in the hotel industries are coming with new
innovation and ideas in the products and services so this is high for Oak tree Inn hotel as
so many hotels are involving the same strategy with lowest pricing
SWOT Analysis
Strength
 It has avoided variety of
accommodation facilities with all the
advancement and proper environment.
With all the safer and comforting areas.
 It provides wide varieties of services
and free breakfast to the customers
which attract them a lot.
Weakness
 As this hotel is located on a single
region and there is no branches of it
being made to the customers or not
getting to know about it much as other
hotel (Feng, Wang and Zhang, 2018).
 As compare to other hotels for
technological advancement of old oak
tree in hotel is comparatively less.
Opportunity
 It can provide the customer safety
services by providing various new ideas
Threats
 As with the change in competition in
the market it is difficult for them to

and technical advancement in their
hotel.
 The flexibility and the Covid protocols
can be made in the hotel’s rules so that
customer will feel safe to visit and
more of the tourist can come over there.
gain and attract more customers with
less of facilities.
 No new inventions or innovations have
been made which will affect the
existing customers as well as to gain
the new customers and tourist in the
hotel.
TWO potential strategic
The two main important strategies which will help out to overcome all the problems and
the threats are:
 Expansion- As through the expansion the hotel will gain more of the retention and the
customers in several areas and with that they will help out the hotel in all the areas of
customers. It will further help in gaining the advancement and the customer’s satisfaction
with all the general nature and the varied manner and the important perspective. Through
the expansion the company can generate the revenue and also try to maintain the desired
goals and the changes through which they can contact will all the customers in the
targeted areas that can regulate the business and the hospitality sector in the meaner time
with mote areas of interest (Teoli and An, 2019). Inventions- The Oak Tree Inn Hotel can implement some new innovation and techniques
though which the products can be gained and also by the customers will be keen and are
attracted towards the wok and the areas of nature through which all the recourse can be
framed out. As in the pandemic situation this is being marked that most of the work and
the nature can be framed and made in all the sectors and it implies to maintain the growth
of the hotels. With certain innovation the customers will get maximum interest in that
place and will try to approach more and in this pandemic situation his will helps out to be
boon to all. As all the generation wants the safe and comforting environment.

SAFe analysis
It is mainly the method which helps out to decide the criteria and important areas that are
needed for the business through the suitability acceptability and also the feasibility of the
business it helps out to produce the scores and the potential strategy through it any of the
business can be framed. It is important for all the company In order to gain the advancement and
the benefits through which the profit can be achieved but on account of that the further suitability
and the feasibility is to be checked in order to know about the issues and the process which will
help out to maintain the growth of the companies (Foster, 2018).
As through this the Oak Tree Inn Hotel can undertake a method through which they can
involve the customer safety as an important face in their accommodation. As in the time of
Covid it is quite tough if people are scared to move out and to stay in any hotels. So they can buy
various technical advancement should take various measures so that customers will feel safe to
come over there and get a friendly and healthy environment this will help out to reach the goals
in revenues. In that hotel can also make certain innovations through which beautiful can we seem
more attractive than before and also promote it with various discount offers and some loyalty
program through which they can gain more loyalty of customers as earlier. The digital promotion
with various offers and coupons for the loyal customers can be made in order to increase the
growth of the hotel. And the rising innovations by keeping the mind of demands of customer’s
revenues can be generated from the hospitality sector. The hotel can thereby try to maintain a
proper hygienic environment which will help out to underline the identity of all the cultures. The
environmental issue which maintains out the nature and with that the company can also attain to
regulate all the necessary areas of working with using advanced technical methods and also
expansion in various other region which will make the countries and the customers well aware
about the hotel.
CONCLUSION
From this above report it is concluded that hospitality sectors pays out much of the
revenue to the country. The management help in organising should be in proper way as Pestle
analysis implies that the government holding can be a threat for hotels in the technological
factors and up to provide various innovations. The external forces implicates the ideas as porters

five forces depicts the threat of new entrants is high Oak tree in hotel. For the more it is also
analysed that expansion in inventions can be the two potential strategies which it can take In by
certain innovations and increasing safety measures for customers the hotel can gain more
customers loyalty.
REFERENCE
Books and journals
Bruijl, G.H.T., 2018. The relevance of Porter's five forces in today's innovative and changing
business environment. Available at SSRN 3192207.
Feng, W., Wang, Y. and Zhang, Z., 2018. Can cryptocurrencies be a safe haven: a tail risk
perspective analysis. Applied Economics. 50(44). pp.4745-4762.
Foster, I., 2018. Research infrastructure for the safe analysis of sensitive data. The Annals of the
American Academy of Political and Social Science. 675(1). pp.102-120.
Fozer, D., and et. al., 2017. Life cycle, PESTLE and multi-criteria decision analysis of CCS
process alternatives. Journal of cleaner production. 147. pp.75-85.
Hajizadeh, Y., 2019. Machine learning in oil and gas; a SWOT analysis approach. Journal of
Petroleum Science and Engineering. 176. pp.661-663.
Teoli, D. and An, J., 2019. SWOT analysis.
Wee, C.H., 2017. Think tank—beyond the five forces model and blue ocean strategy: an
integrative perspective from Sun Zi Bingfa. Global Business and Organizational
Excellence. 36(2). pp.34-45.
Zahari, A.R. and Romli, F.I., 2019. Analysis of suborbital flight operation using
PESTLE. Journal of Atmospheric and Solar-Terrestrial Physics. 192. p.104901.