Royal Caribbean's Oasis of the Seas: Case Summary and Analysis Report

This report provides a comprehensive case summary and analysis of the Oasis of the Seas cruise ship, operated by Royal Caribbean International. It examines various aspects of the business, including marketing strategies, target markets, customer demand, and competitive landscape. The report delves into the challenges faced by the ship, such as operational issues, accidents, and the impact of the COVID-19 pandemic. Furthermore, it explores business practices within the hospitality management industry, highlighting customer interaction and the importance of adapting to changing demands. The report also suggests remedies for the problems discussed, including ship renovation, safety improvements, and enhanced marketing strategies to increase customer reach and brand awareness. Overall, the analysis offers insights into the cruise line's operations and suggests avenues for improvement and future success.