MGMT617 Research Project: Obesity Relationship with Fast Food

This research project investigates the direct relationship between obesity and fast food consumption, focusing on McDonald's as a case study. The study aims to identify the key causes of obesity, analyze the link between obesity and fast food, and understand McDonald's contribution to the problem. The research design utilizes a mixed-method approach, combining qualitative and quantitative data collection through surveys and literature reviews, particularly focusing on Australian adults where obesity rates are high. The research employs probability sampling and a questionnaire to collect primary data from McDonald's staff and workers, while secondary data is gathered from published journals and literature. The project outlines the research methodology, including sampling strategies, data collection methods, and data analysis techniques using MS Excel. Ethical considerations, including informed consent and data security, are also addressed. The project is expected to take 28 weeks and includes a Gantt chart for project management. The findings aim to raise awareness and recommend strategies for managing obesity.