University: Prevention of Obesity Among Children, Adolescents, Adults

This paper focuses on the prevention of obesity, particularly within the Mississippi community. It begins with a community health nursing diagnosis, highlighting the increasing rates of obesity across different age groups and the associated health disparities. The paper then identifies primary community and prevention resources, along with the underlying causes of obesity, such as lifestyle choices. An evidence-based approach is used to underscore the importance of stress management and increased physical activity. The core of the paper is the development of a social media campaign strategy aimed at raising awareness about obesity, its risks, and preventive measures. The campaign leverages platforms like Twitter, Instagram, and Facebook to effectively reach a wide audience. The paper outlines social marketing interventions, stakeholder roles, implementation timelines, and cost considerations. The effectiveness of the campaign is to be evaluated through BMI monitoring and social media engagement. The paper concludes with reflections on social media marketing's impact and its implications for future nursing practices.

Running head: PREVENTION OF OBESITY
PREVENTION OF OBESITY AMONG CHILDREN, ADOLESCENTS, AND ADULTS
Name of the Student:
Name of the University:
Author Note:

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Community Health Nursing Diagnosis Statement
Obesity is a huge problem these days in all different age groups of people all over the
world. It is one of the leading causes of death at present considering all the other health issues
such as diabetes, heart diseases and various others. The possible reason for this huge prevalence
is most likely to be the lifestyle adopted by the people of different generations at present.
Health Inequity or Disparity
The rate of obesity among children, adolescents and adults is increasing all over the
world, including the United States. The disease condition affects differently in every population.
The instances of death are mostly associated with the adult population though.
Primary Community and Prevention Resources
The Mississippi community can be considered as a primary community, selected for this
paper. The rate of obesity is very high in that community, especially in adults, which is 37.7%
(Grant, 2018). There are a few preventive measures such as promoting the importance of leading
a healthy lifestyle and the awareness programs on the associated risks of obesity to an
individual’s health. The governments are taking the above-mentioned measures to lower the
prevalence.
Underlying Causes
The principle causal reason that can be selected for this high prevalence is the lifestyle
choices made by all the generations of a population these days. The example of those choices
includes the unrestricted consumption of food without considering the calorie count, lack of
proper physical activity and the unlimited consumption of alcoholic beverages along with
smoking (www.cdc.gov, 2020).

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Evidence-Based Practice
It has been found from various studies that the prevention of stress eating and increased
physical activity lowers the instances of obesity (Wolfenden et al., 2016). The reason behind this
is that both of those interventions help in lowering the calorie count of the body. This instance
helps in controlling the body weight of an individual and lowers the instances of obesity.
Identification of Data
As per the CDC report, the prevalence of obesity is only increasing with time for the past
few years among all the different races and sex in the Mississippi community. Hence, the
problem is really significant and requires immediate actions, which involve the prevention
strategies.
Development of Community Health Nursing Social Media Campaign
Strategies
Social Media campaign Objective
The objective of conducting a social media campaign is to spread awareness on the
disease along with the associated health risks and the prevention or control strategies among a
wide range of populations quickly and effectively.
Social Marketing Interventions
Marketing involves a display of the benefits in both sides of the buyer and the seller. In
the case of health-associated social campaigns, the profit of the seller involves improved public
health and the benefit of the buyers involve an improved individual health (Lee & Kotler, 2015).
The interventions of this campaign will be spreading awareness on obesity, the risks and
disadvantages of some lifestyle choices and the additional economical or health hazards

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associated with the disease condition. The awareness on all those aspects will plant fear in the
minds of the common people, which will work as a triggering aspect in maintaining the proper
lifestyle and which in turn would decrease the rate of obesity among the whole population.
Social Media Platforms
The platform of Twitter, Instagram and Facebook can be chosen for this campaign. The
rationale behind choosing these three platforms is that those platforms connect the global
population very effectively and thus it is very much easier and less time consuming to convey the
health message in those platforms.
Benefits of Social Media Platform
The social media can be considered as platforms that connect people from different ages,
countries, races and economic backgrounds in the present time. Hence it can be considered that
any message conveyed by using these platforms will be effectively reaching to the people to
whom it is directed in very less time than it would if the campaigns were arranged in a specific
geographical area. The public health issue is very common but important these days that are
recognized by almost all generations of the human population. Hence any campaign and any
message well delivered on this topic are most likely to attract the attention of most people, which
will point to the success of the campaign.
The Benefit to Target Population
The target population will be benefited by acquiring individual health. If the instances of
the obesity occurrence are lowered, there will be lower instances of death resulting from the
same issue. A lower death rate and improved public health can be considered as benefits to a
population.

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Best Practices for Social Media
In all the social media platforms, advertisements containing the specific message related
to the health issue should be displayed. Another approach of involving some celebrity characters
to spread that message can also be considered as an effective method. Both of those strategies are
most likely to yield the best results since those strategies tend to grab the attention of the
common people very easily.
Implementation of the Social Media Campaign Plan
Stakeholder Roles and Responsibilities
The target population and the community nurses and the healthcare staff can be
considered as the stakeholders for the social campaign. The roles and responsibilities of the
community workers are the development of a proper healthcare message for the campaign and
the proper implementation of the plans related to this issue. The target population is responsible
for maintaining a proper lifestyle and follow the obesity prevention strategies developed by
healthcare workers.
Potential Partnerships
The partnerships with the associated social media platforms and the celebrities can prove
to be very effective in this campaign. The support of the government can also be considered very
important.
Implementation Timeline
A timeline of 3 months can be set for the effective implementation for the social
campaign plan.

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How to Evaluate Effectiveness
The effectiveness of the plan can be monitored by monitoring the BMI of the target
population after one year of implementation. The tracking can also be done by using the social
media platforms by creating a group and asking all the members of the target population to
upload their health-related status on a monthly basis.
Cost of Implementation
The estimated cost of this campaign will be about $10,000. The cost will be required to
afford technological equipments. The other resources will be collected from various voluntary
sources.
Reflection on Social Media Marketing
Social media marketing is an important tool to convey any message effectively and
quickly these days. Health-related messages are no different when it comes to this. It not only
connects a lot of people, it also creates a chain, which ensures the spreading of the message for a
longer time.
Reflection on Future Nursing Practice
It can be considered a very effective practice in the field of future nursing. The messages,
interventions and plans once used, can be subjected to further study and references for future
nursing students. There can also be various improvements to those plans and practices.

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References:
Grant, T. (2018). Retrieved 30 January 2020, from
https://msdh.ms.gov/msdhsite/_static/resources/6164.pdf
Lee, N. R., & Kotler, P. (2015). Social marketing: Changing behaviors for good. Sage
Publications https://books.google.co.in/books?
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social%20marketing%20plan&f=false
Wolfenden, L., Jones, J., Williams, C. M., Finch, M., Wyse, R. J., Kingsland, M., ... & Small, T.
(2016). Strategies to improve the implementation of healthy eating, physical activity and
obesity prevention policies, practices or programmes within childcare services. Cochrane
Database of Systematic Reviews, (10)
https://www.cochranelibrary.com/cdsr/doi/10.1002/14651858.CD011779.pub2/abstract
www.cdc.gov. (2020). Adult Obesity Causes & Consequences | Overweight & Obesity | CDC.
Retrieved 30 January 2020, from https://www.cdc.gov/obesity/adult/causes.html