Ocado: Business Analysis, Case Study, and Critique

This report provides a comprehensive analysis of Ocado, a leading online supermarket. It begins by outlining Ocado's background, including its founding, current market position, and reliance on delivery services. The report then presents a critique of the company's business strategies, highlighting areas for improvement such as expanding product offerings, innovating beyond promotional strategies, and addressing the challenges posed by an aging customer base. The analysis also emphasizes the need for a deeper exploration of the company's products and services. This case study offers insights into Ocado's operations, marketing, and competitive environment, making it a valuable resource for students studying business and marketing.

Assessment

Table of Contents
Discussion........................................................................................................................................3
Critique............................................................................................................................................3

Discussion
Ocado is a British online supermarket chain that represents itself as the largest grocery
retail company in the world. The company was founded by Tim Steiner, Jonathan Faiman and
Jason Gissing in the year 2000. it is headquartered in Hatfield, United Kingdom and offers a
variety of products as well as services that range from grocery products to consumer goods. The
current situation of the company is that it is facing high pressure from competitive companies
like Amazon Fresh. The complete business of the respective organization relies on commercial
delivery services. Factors like delivery van, packaging, bagging etc. have offered the company
growth as well as success. But there are also certain factors that pose challenges like an increase
in ageing customer base.
Critique
There ate certain things within the study that can be improved like a critical analysis of
the company can be included. This will help in facilitating a better understanding to the readers.
Apart from this, the products as well as services should be analysed in more depth so that the
readers get to know about the company as well as its offerings in a more effective manner. There
are certain issues in the study like the company focuses on the customers choice. It should not
only do this but also offer an increased range of products so that the customers have an option of
choosing from the wide range. Apart from this, it should also try not to invest a lot of amount on
promotions and come up with more innovative ways instead. Another issue is that of increased
promotions that the customers find to be confusing.