Ocado Case Study: Business Process, Performance and Resource Analysis

This assignment analyzes the Ocado case study, focusing on a new system implementation. Part 1 requires a root definition, a detailed rich picture (including both current and future states), and flowcharts illustrating the 'AS IS' and 'TO BE' business processes. Part 2 involves elaborating on the chosen solution, completing a CATWOE analysis, and providing detailed explanations of the rich pictures and flowcharts, supported by relevant literature. Part 3 concentrates on how managers would translate performance objectives into operational priorities, detailing the resources necessary for effective implementation of the new process, including a Balanced Scorecard to measure post-implementation business performance, referencing company annual reports and relevant data. The assignment emphasizes the importance of literature review and provides a comprehensive overview of system analysis and performance management within the context of the Ocado case study.

Ocado
Base on Part 1 word file as attached, do a Root Definition, CATWOE, detailed Rich Picture and
Flowchart of the new system.
Your work should be referenced including in text referencing with appropriate literature and form a
logical and concise discussion.
Part 2 – 500 words. (5 References required at least.)
“For the new system, you should include Root Definition, CATWOE and produce a detailed “Rich
Picture” (Hand Drawn) to fully illustrate your answer. Your rich picture needs to be down one in the
current situation and another in the future situation. Your rich picture must indicate the problems
well as the solutions. (Rich Picture not included in word count.)
By means of a business process plan illustrate the changes including “AS IS” and “TO BE”. Detailed
explanations of both plans are required and support your discussions with relevant literature.
(Business process plans not included in word count.)”
1. Root Definition – Statement must have a word count of 60 words at least.
*** Elaborate your chosen solution.
2. CATWOE – Table format *Explain table in statement format as well!* - 60 words at least.
3. Rich Picture (HAND DRAWN is a MUST!)
*** Current situation & Future situation Rich Picture (Total 2 detailed RP.)
Explain your rich picture in statement as well – 100 words at least.
4. Flowchart – Two types: “AS IS” & “TO BE”
Elaborate/Explain in statement after flowchart is done.
 “AS IS” – Current (Include brief summer of the process plan.) – 110 words at least.
 “TO BE” – Future (Include summary to explain the process plan.) – 110 words at least.
5. Conclusion – 50 words at least.
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Continue to Part 3 on next page.

Part 3 – 1000 words. (10 References required at least.)
Your work should be referenced including in text referencing with appropriate literature and form a
logical and concise discussion.
Discuss how the managers would turn performance objectives into operations priorities and the
resources that would be necessary for effective implementation of the new process. – At least 600
words.
Tips:
 This part should concentrate on the new solution only as discussed in Part 1 & 2 (This is Part
3 ‘s Introduction)
 ANALYSE the resources required and costs for implementing the new process (“TO BE”
Business process plan)
 Support your discussions with Performance Model, management of change etc (Not
Maslow).
Using a Balance Scorecard, discuss how the business performance can be measured post
implementation (Refer to last 3 years of company annual reports and any other relevant data for
improvement and targets trends for Ocado.)
*** Balanced scorecard charts are not included in word count but discussion on each prospective is
included – 100 words for Each prospective at least!
Tips:
 Balanced Scorecard is to measure the post implementation performance for the new
process only.
 Create Table for each prospective.
 Under each table use the words to support your data, reference for the sources, etc.
Use Balanced Scorecard table as per:

More information on Framework of Balanced Scorecard: