Talent Strategies at Ocado: A Business Project Analysis and Report
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This report presents a comprehensive analysis of talent management strategies employed by Ocado, a leading online grocery retailer. The project aims to identify and evaluate the company's approaches to attracting and retaining employees. The report includes a detailed project management plan, outlining objectives, deliverables, timelines, and resource allocation. It incorporates both primary and secondary research methods to gather data on Ocado's talent management practices. The main body of the report covers project aims and objectives, literature reviews, a work breakdown structure, and a Gantt chart. Findings from small-scale research, including qualitative and quantitative methods, are presented and discussed, leading to recommendations for enhancing talent management. The report concludes with a reflection on the project's value and a review of the research process, providing insights into the challenges and successes of the study. The appendices include the project log-book, performance review template and the questionnaire used for the research.

Unit-6- Managing a
Successful Business
Project
Successful Business
Project
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Table of Contents
TITLE..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
Project aims and objectives..............................................................................................1
A project management plan........................................................................................................4
Produce work breakdown structure and Gantt chart...................................................................5
TASK 2............................................................................................................................................8
Small-scale research to meet project aim and objectives...........................................................8
TASK 3..........................................................................................................................................11
Present findings and data..........................................................................................................11
Communicate appropriate recommendation.............................................................................17
TASK 4..........................................................................................................................................17
Reflect value of undertaking project.........................................................................................17
CONCLUSION .............................................................................................................................18
REFERENCES..............................................................................................................................19
APPENDIX....................................................................................................................................20
Project log-book........................................................................................................................20
Performance Review Template.................................................................................................24
Questionnaire............................................................................................................................25
TITLE..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
Project aims and objectives..............................................................................................1
A project management plan........................................................................................................4
Produce work breakdown structure and Gantt chart...................................................................5
TASK 2............................................................................................................................................8
Small-scale research to meet project aim and objectives...........................................................8
TASK 3..........................................................................................................................................11
Present findings and data..........................................................................................................11
Communicate appropriate recommendation.............................................................................17
TASK 4..........................................................................................................................................17
Reflect value of undertaking project.........................................................................................17
CONCLUSION .............................................................................................................................18
REFERENCES..............................................................................................................................19
APPENDIX....................................................................................................................................20
Project log-book........................................................................................................................20
Performance Review Template.................................................................................................24
Questionnaire............................................................................................................................25

TITLE
“To identify different talent strategies that is used by the business in order to retail and
attract people” A case study on Ocado.
INTRODUCTION
To manage a business in a successful manner is only get processed when appropriate
strategies and initiative are taken within timely basis. It assist to attain long term success and
development as per the suitability of condition and requirement. In addition talent-management
is a repetitive process that usually involve retailing and attracting of employee's those are having
higher skills and talent. For this manager has worked on to develop their skills and abilities
through which continuous motivation and improvement in terms of performance is induced with
perfection (Bell and Harrison, 2018). It basically refer to an anticipation that is required while
generating human capital of the business so that ability to achieve its goals and objectives is
achieved with perfection. The following report is based on the Ocado that is a British online
supermarket and it is one of the largest online grocery retailer. The report below consist of
project management plan along with aims and objectives, deliverable, time, communication, risk,
resources and quality. In addition plan is completed with support of small scale research by
applying primary and secondary research methods.
MAIN BODY
TASK 1
Project aims and objectives
Overview of the Research: The talent-management is a process that is used by an
organisation in order to enhance its working standards so that productive amount of changes is
addressed with better suitability. In relation to Ocado, its management is worked for to keep
motivate its employee's that assist to attain higher employee turnover. As Ocado is a largest
retailing organisation and need to implies various talent-management strategies to retain and
attract talented employee's (Berger, 2020). For this business hire a researcher so that accurate
research is conducted by which appropriate decision-making is induced on a regular period of
time.
1
“To identify different talent strategies that is used by the business in order to retail and
attract people” A case study on Ocado.
INTRODUCTION
To manage a business in a successful manner is only get processed when appropriate
strategies and initiative are taken within timely basis. It assist to attain long term success and
development as per the suitability of condition and requirement. In addition talent-management
is a repetitive process that usually involve retailing and attracting of employee's those are having
higher skills and talent. For this manager has worked on to develop their skills and abilities
through which continuous motivation and improvement in terms of performance is induced with
perfection (Bell and Harrison, 2018). It basically refer to an anticipation that is required while
generating human capital of the business so that ability to achieve its goals and objectives is
achieved with perfection. The following report is based on the Ocado that is a British online
supermarket and it is one of the largest online grocery retailer. The report below consist of
project management plan along with aims and objectives, deliverable, time, communication, risk,
resources and quality. In addition plan is completed with support of small scale research by
applying primary and secondary research methods.
MAIN BODY
TASK 1
Project aims and objectives
Overview of the Research: The talent-management is a process that is used by an
organisation in order to enhance its working standards so that productive amount of changes is
addressed with better suitability. In relation to Ocado, its management is worked for to keep
motivate its employee's that assist to attain higher employee turnover. As Ocado is a largest
retailing organisation and need to implies various talent-management strategies to retain and
attract talented employee's (Berger, 2020). For this business hire a researcher so that accurate
research is conducted by which appropriate decision-making is induced on a regular period of
time.
1
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Aim: “To identify different talent strategies that is used by the business in order to retail
and attract people” A case study on Ocado.
Objectives:
To intensify basic understanding about talent management as in relation to an
organisation.
To analyse suitable strategies that is adopted by business in terms of talent-management.
To determine the significance impact of talent management in order to retain and attract
more of its employee's. To measure different methods that is chosen by Ocado while attracting and retaining
talented employee's within the workplace (Claus, 2019).
Research questions:
Explain the basic understanding about talent management in relation to an organisation.
What are the different strategies that is used by business while promoting talent
management.
What are the significant impact of talent management in order to attract and retain
employee's. What are the different methods that is used to attract and retain talent employee's within
workplace.
Literature Review
Explain the basic understanding about talent management in relation to an organisation.
As per the viewpoint of Ashley Brooks, 2019, a human resource is always been an
essential prospect for the business as collective effort of workforce assist to achieve business
objectives appropriately. Talent management is all about to find the most suitable person for the
vacant place of the business (Collings, Mellahi and Cascio, 2019). It basically derive complete
employee cycle and processed while maintaining clear focus on training and on-boarding,
performance review and to analyse advanced opportunities. It is a successful process of planning
that is used to drive employee retention. It is initiated while accomplishing particular plans
through which ability to induce strategic thinking is induced in successful manner.
2
and attract people” A case study on Ocado.
Objectives:
To intensify basic understanding about talent management as in relation to an
organisation.
To analyse suitable strategies that is adopted by business in terms of talent-management.
To determine the significance impact of talent management in order to retain and attract
more of its employee's. To measure different methods that is chosen by Ocado while attracting and retaining
talented employee's within the workplace (Claus, 2019).
Research questions:
Explain the basic understanding about talent management in relation to an organisation.
What are the different strategies that is used by business while promoting talent
management.
What are the significant impact of talent management in order to attract and retain
employee's. What are the different methods that is used to attract and retain talent employee's within
workplace.
Literature Review
Explain the basic understanding about talent management in relation to an organisation.
As per the viewpoint of Ashley Brooks, 2019, a human resource is always been an
essential prospect for the business as collective effort of workforce assist to achieve business
objectives appropriately. Talent management is all about to find the most suitable person for the
vacant place of the business (Collings, Mellahi and Cascio, 2019). It basically derive complete
employee cycle and processed while maintaining clear focus on training and on-boarding,
performance review and to analyse advanced opportunities. It is a successful process of planning
that is used to drive employee retention. It is initiated while accomplishing particular plans
through which ability to induce strategic thinking is induced in successful manner.
2
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What are the different strategies that is used by business while promoting talent management.
According to the viewpoint of Erin Engstrom, 2020, there are different strategies that is
induced by the business as in order to measure fastest growth in controlled manner. In this
different strategies are as keep the bar higher and get involved in the hiring decisions and it is
processed when manager takes suitable responsibilities about hiring. In addition manager ensure
that skilled employee get hired that enhanced working culture. The company must have provide
suitable job positions by offering certain pathway of career advancement. In this promotion is
also be a basis under which a feeling of self motivated and encourage is developed that maintain
lead in growth development.
What are the significant impact of talent management in order to attract and retain employee's.
As according to the viewpoint of Joshbersin, 2017, it is essential for the business to
analyse different issues that is developed due to the impact and maturity level that is associated
with talent management (Collings and et. al., 2018). It is required to develop effectual
understanding about suitable direction and trends that is used to implement successful drive. The
induction of talent management enlighten effective understanding under which sustained level of
interest is developed. For this adequate couching is offered by business so that employee
strongly get connect towards culture, flexibility, performance and programs. In addition
workforce planning is necessary under which skills gap is fulfilled while increasing visibility of
business.
What are the different methods that is used to attract and retain talent employee's within
workplace.
As per the point of view of Jim Molis, 2019, the employee's also preferred the company
that is having better working culture, competency, competitive pay and other advanced
opportunities. The strength of business defines quality talent under which competitive hiring is
induced through which great talent is attracted at where equal opportunities to grow is offered. In
this business has worked for to identify company's mission and values and then make suitable
hiring in which workers get hired as per skills requirement. In addition business is looking
forward to maintained clear focus on cultural development in which flexible schedule of working
is induced by offering better career opportunities as well. It produces a better sense of
rejuvenation and freedom with is more essential and crucial as it induce conventional standards
of working.
3
According to the viewpoint of Erin Engstrom, 2020, there are different strategies that is
induced by the business as in order to measure fastest growth in controlled manner. In this
different strategies are as keep the bar higher and get involved in the hiring decisions and it is
processed when manager takes suitable responsibilities about hiring. In addition manager ensure
that skilled employee get hired that enhanced working culture. The company must have provide
suitable job positions by offering certain pathway of career advancement. In this promotion is
also be a basis under which a feeling of self motivated and encourage is developed that maintain
lead in growth development.
What are the significant impact of talent management in order to attract and retain employee's.
As according to the viewpoint of Joshbersin, 2017, it is essential for the business to
analyse different issues that is developed due to the impact and maturity level that is associated
with talent management (Collings and et. al., 2018). It is required to develop effectual
understanding about suitable direction and trends that is used to implement successful drive. The
induction of talent management enlighten effective understanding under which sustained level of
interest is developed. For this adequate couching is offered by business so that employee
strongly get connect towards culture, flexibility, performance and programs. In addition
workforce planning is necessary under which skills gap is fulfilled while increasing visibility of
business.
What are the different methods that is used to attract and retain talent employee's within
workplace.
As per the point of view of Jim Molis, 2019, the employee's also preferred the company
that is having better working culture, competency, competitive pay and other advanced
opportunities. The strength of business defines quality talent under which competitive hiring is
induced through which great talent is attracted at where equal opportunities to grow is offered. In
this business has worked for to identify company's mission and values and then make suitable
hiring in which workers get hired as per skills requirement. In addition business is looking
forward to maintained clear focus on cultural development in which flexible schedule of working
is induced by offering better career opportunities as well. It produces a better sense of
rejuvenation and freedom with is more essential and crucial as it induce conventional standards
of working.
3

A project management plan
It is a plan that is formalised into a formal document under which effective and efficient
working is processed in timely basis. It define sustained amount of understanding about
collective information and knowledge that is used while project control and execution. It assist
researcher to get ensure about project completion as by following certain task and actions. In this
clear information is detailed so that it is easy to make interrelation in between different task (De
Boeck, Meyers and Dries, 2018). It also include different components that are as explained
below as:
Cost: It is a basis under which certain amount that is required to conduct a research
within the business is considerate in effectual manner. It is a cost that is offered by
company to its researcher is £1200 in order to perform research in timely basis. It
furthermore consist of travel cost, research tool, legal compliance, miscellaneous and
equipment cost as well. In this suitable budget is developed so that project is completed
with perfection or within assigned period of time.
Use of research tools £600
Training and development £400
Cost of legal compliance £200
Total cost £1200
Time: It is a basis that defines overall time period that is taken by researcher in order to
complete its research with betters suitability. For this research adequate time of arounf 3
week is induced (Gallardo-Gallardo, Thunnissen and Scullion, 2020). As within this time
period efficiency of the research and its outcome is develop as all the risk factors is
reduced in timely frame. Scope: It basically define a specified period of time under which long terms stability is
maintained with effectiveness. In this researcher make sure that appropriate set of
strategies and induced through which rate of accomplishment of goals and objectives is
determine with perfection. For this researcher make sure that each activities is processed
by making effective utilisation of resources.
4
It is a plan that is formalised into a formal document under which effective and efficient
working is processed in timely basis. It define sustained amount of understanding about
collective information and knowledge that is used while project control and execution. It assist
researcher to get ensure about project completion as by following certain task and actions. In this
clear information is detailed so that it is easy to make interrelation in between different task (De
Boeck, Meyers and Dries, 2018). It also include different components that are as explained
below as:
Cost: It is a basis under which certain amount that is required to conduct a research
within the business is considerate in effectual manner. It is a cost that is offered by
company to its researcher is £1200 in order to perform research in timely basis. It
furthermore consist of travel cost, research tool, legal compliance, miscellaneous and
equipment cost as well. In this suitable budget is developed so that project is completed
with perfection or within assigned period of time.
Use of research tools £600
Training and development £400
Cost of legal compliance £200
Total cost £1200
Time: It is a basis that defines overall time period that is taken by researcher in order to
complete its research with betters suitability. For this research adequate time of arounf 3
week is induced (Gallardo-Gallardo, Thunnissen and Scullion, 2020). As within this time
period efficiency of the research and its outcome is develop as all the risk factors is
reduced in timely frame. Scope: It basically define a specified period of time under which long terms stability is
maintained with effectiveness. In this researcher make sure that appropriate set of
strategies and induced through which rate of accomplishment of goals and objectives is
determine with perfection. For this researcher make sure that each activities is processed
by making effective utilisation of resources.
4
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Quality: It is a framework under which researcher make sure that each task and action is
completed within the assigned period of time. It actually induced adequate collection of
statistics and data so that appropriate outcome is developed within assigned period of tine
(Hickman and Silva, 2018). As the research outcome is implemented within the business
thus it is essential that research is processed with better acceptance. Communication: It is a process through which information is processed in between
different individual under which clear understanding of each aspect is processed with
effectiveness. It is processed while inducing transparency within collected information as
it is interpretative to attained suitable outcome. Thus it is required that authentic ending is
resulted and for this researcher make use of computer, internet services and many others
as well. Risk: In this factor a sustained level of redundancy is induced by which profitability and
perfection of research outcome is getting disbursed. It is a risk that is induced within each
activity and required to diminished. For that researcher make sure that every task is
completed with adequacy so that long term success is attained within timely basis.
Resources: It is factor that include consist of various sources that is required to process
research with appropriateness (Hopkinson and et. al., 2018). For this researcher required
different resource such as human resource, mobile phone, printers, equipments etc. and
these all are provided by the business so that satisfactorily outcome is conceived with
absolute mode.
Produce work breakdown structure and Gantt chart
Work Breakdown structure: It is structure that is used in project management as it is a
engineered system under which overall project is break down into different smaller components
so that effectual deliverables is attained within timely basis (Janjić and Rađenović, 2019). It is
key prospect which is organised to manage various section of work that outline overall project in
managerial mode.
5
completed within the assigned period of time. It actually induced adequate collection of
statistics and data so that appropriate outcome is developed within assigned period of tine
(Hickman and Silva, 2018). As the research outcome is implemented within the business
thus it is essential that research is processed with better acceptance. Communication: It is a process through which information is processed in between
different individual under which clear understanding of each aspect is processed with
effectiveness. It is processed while inducing transparency within collected information as
it is interpretative to attained suitable outcome. Thus it is required that authentic ending is
resulted and for this researcher make use of computer, internet services and many others
as well. Risk: In this factor a sustained level of redundancy is induced by which profitability and
perfection of research outcome is getting disbursed. It is a risk that is induced within each
activity and required to diminished. For that researcher make sure that every task is
completed with adequacy so that long term success is attained within timely basis.
Resources: It is factor that include consist of various sources that is required to process
research with appropriateness (Hopkinson and et. al., 2018). For this researcher required
different resource such as human resource, mobile phone, printers, equipments etc. and
these all are provided by the business so that satisfactorily outcome is conceived with
absolute mode.
Produce work breakdown structure and Gantt chart
Work Breakdown structure: It is structure that is used in project management as it is a
engineered system under which overall project is break down into different smaller components
so that effectual deliverables is attained within timely basis (Janjić and Rađenović, 2019). It is
key prospect which is organised to manage various section of work that outline overall project in
managerial mode.
5
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Gantt chart: It is a chart that is denoted in terms of bar graph in which overall structure is
schedule with certain clarity. In this interrelationship in between different activities is processed
and define in clear and transparent manner. It also illustrate dependency of each activities with
relation to its current status that is schedule for certain period of time. It assist researcher to make
effectual decision-making and reduce rate of complexity in organised and systematic manner.
6
schedule with certain clarity. In this interrelationship in between different activities is processed
and define in clear and transparent manner. It also illustrate dependency of each activities with
relation to its current status that is schedule for certain period of time. It assist researcher to make
effectual decision-making and reduce rate of complexity in organised and systematic manner.
6

7
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TASK 2
Small-scale research to meet project aim and objectives
The research is an investigation that is conducted to acquire better knowledge about some
topic. There is basically two type of research methods and it is selected by researcher as per its
suitability and it is as furthermore explain below as:
Qualitative method: It is a technique that is used by researcher to collect information in
relation to felling, emotions, words of others (Pandita and Ray, 2018). It is comparative easy to
understand but not processed with support of graph, pie charts etc. In this information is
collected through sustain observation which is developed while focusing group, questionnaire,
interviews etc.
8
Small-scale research to meet project aim and objectives
The research is an investigation that is conducted to acquire better knowledge about some
topic. There is basically two type of research methods and it is selected by researcher as per its
suitability and it is as furthermore explain below as:
Qualitative method: It is a technique that is used by researcher to collect information in
relation to felling, emotions, words of others (Pandita and Ray, 2018). It is comparative easy to
understand but not processed with support of graph, pie charts etc. In this information is
collected through sustain observation which is developed while focusing group, questionnaire,
interviews etc.
8
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Quantitative method: In this information is collected from in form of numerical data's as
it is easy to interpret. It make easy to emphasis statistical and mathematical formulation by
collection of information.
In order to conduct this research, quantitative method is used as it make easy and
comfortable for researcher to collect sufficient information within certain time period.
Sources of data collection: Primary sources: It is a source in which researcher collect relevant data from the
respondents that make simpler to conclude specified ending. It is quite a lengthy process
but provide more accurate information and processed with support of interview, survey
etc.
Secondary sources: In this relevant information about topic is collected from the already
published data such as in books, journals, magazine, financial reports etc. It takes
comparative less time and funds along with this provide efficiency about specific topic
(Pearlson, Saunders and Galletta, 2019).
Researcher uses both type of sources and in terms of primary source questionnaire and
interview is used. On other and for secondary source literature review is collected to gain
suitable information.
Sampling: It is a process in which specified part of population is targeted in order to collect
specified information about research topic. For this research the sampling size of 40 respondent
is undertaken and conclusion is developed on the basis of findings. The random sampling
method is used in which sample size of 40 respondents is selected. The data is collected with the
use of survey method in which both qualitative and quantitative analysis is processed. The data
also get presented in form of graphs along with appropriate frequency.
Questionnaire
Quantitative questions
Q1) Do you have the understanding about the significance of talent management?
a) Yes
b) No
Q2) Do you believe that talent management is essential for the growth and development of
an organisation?
9
it is easy to interpret. It make easy to emphasis statistical and mathematical formulation by
collection of information.
In order to conduct this research, quantitative method is used as it make easy and
comfortable for researcher to collect sufficient information within certain time period.
Sources of data collection: Primary sources: It is a source in which researcher collect relevant data from the
respondents that make simpler to conclude specified ending. It is quite a lengthy process
but provide more accurate information and processed with support of interview, survey
etc.
Secondary sources: In this relevant information about topic is collected from the already
published data such as in books, journals, magazine, financial reports etc. It takes
comparative less time and funds along with this provide efficiency about specific topic
(Pearlson, Saunders and Galletta, 2019).
Researcher uses both type of sources and in terms of primary source questionnaire and
interview is used. On other and for secondary source literature review is collected to gain
suitable information.
Sampling: It is a process in which specified part of population is targeted in order to collect
specified information about research topic. For this research the sampling size of 40 respondent
is undertaken and conclusion is developed on the basis of findings. The random sampling
method is used in which sample size of 40 respondents is selected. The data is collected with the
use of survey method in which both qualitative and quantitative analysis is processed. The data
also get presented in form of graphs along with appropriate frequency.
Questionnaire
Quantitative questions
Q1) Do you have the understanding about the significance of talent management?
a) Yes
b) No
Q2) Do you believe that talent management is essential for the growth and development of
an organisation?
9

a) Yes
b) No
Q3) Does Ocado assist talent-management in relation to attraction and retention of
employee's?
a)Yes
b) No
Q4) What are the different strategies that is implemented by an organisation in terms of
attracting and retaining more of its workforce?
a) Offering detailed job description
b) Platform for continuous improvement
Q5) What are the importance of talent management for employees of Ocado.
a) Retention of talented employee
b) Development of performance and productivity
c) Enlargement of human capital
Q6) What are the different facilities that is offered by Ocado in relation to talent
management?
a) Better job satisfaction
b) Induce motivation
c) Enhance interpersonal skills
Q7) What are the initiatives that is followed by management of Ocado to promote talent
management?
a) Training and development
b) Job movement
Qualitative questions
Q8) What are the different strategies that is implemented by Ocado to emphasis its
productivity?
Recognition of talented and skilled staff
Offer clear pathway of success
Q9) Which strategies is being used by Ocado to retain and attract its employee's for longer
period of time?
a) Boost morale and motivation
10
b) No
Q3) Does Ocado assist talent-management in relation to attraction and retention of
employee's?
a)Yes
b) No
Q4) What are the different strategies that is implemented by an organisation in terms of
attracting and retaining more of its workforce?
a) Offering detailed job description
b) Platform for continuous improvement
Q5) What are the importance of talent management for employees of Ocado.
a) Retention of talented employee
b) Development of performance and productivity
c) Enlargement of human capital
Q6) What are the different facilities that is offered by Ocado in relation to talent
management?
a) Better job satisfaction
b) Induce motivation
c) Enhance interpersonal skills
Q7) What are the initiatives that is followed by management of Ocado to promote talent
management?
a) Training and development
b) Job movement
Qualitative questions
Q8) What are the different strategies that is implemented by Ocado to emphasis its
productivity?
Recognition of talented and skilled staff
Offer clear pathway of success
Q9) Which strategies is being used by Ocado to retain and attract its employee's for longer
period of time?
a) Boost morale and motivation
10
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