The Role of Technology in Competitive Advantage: A Case Study of Ocado

This report examines the impact of technological change and the technology strategy of Ocado Group, a company specializing in licensed grocery technology, to gain a competitive advantage. It highlights how technological advancements support operational efficiency and strategy develo...Read More

Technological Strategy

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
REFERENCES................................................................................................................................1

INTRODUCTION
Technology refers to the key to expanding and maintaining a business's role as well as
value as a trendsetter. The technological strategy of the company is most effective which helps
employee and manager to work efficiently to achieve the organisation goals. The selected
company is Ocado group which is based on the Licenses grocery technology.
The report highlights the effect of technological change and technology strategy of
company for competitive advantage.
MAIN BODY
The effect of technological change in Ocado group
Within the Ocado group, it has been seen that the change in the technical tend to have a
great impact and effect on its operations as well as function as technology tend to supports higher
efficiency level. Further, it has been seen that the technical change in the Ocado group would
made its manage to make effective strategy related to the technology and its instalment in the
operation functions. Beside this, it has been also seen that the making use of effective technology
based in regular upgradation and modification of change would lead and supports better quality
products and services by the Ocado group that attract and cater a larger number of customers.
Further, it has bene seen that in current dynamic world it is vital for the Ocado group to
rapidly change its technology to ensure use of more effective strategy that provide better quality
of goods to meet the demand of customers to increase profitability and market share of the
company (Drezner, 2019).
The overall technology strategy as a source of competitive advantage
The main strategy of the Ocado group is to provide better quality of product at
sustainable price as well as offer good services to increase the experience of loyal customer base.
Thus, the Ocado group tend to focus and emphasis on the use of the advance set of technology to
gain and have the higher source of the competitive advantage. It has been analysed and reviewed
that the founding vision of the Ocado group was tend to include and comprises of the making use
of the cutting-edge technology as well as focusing and emphasising on regular automation to
transform the online grocery space. Along with this, the technology strategy of the Ocado group
tend to also emphasis on the fact that there was no set template that support for the solution in
the dynamic world thus, it become vital to develop and regularly modify the technology as per
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the needed customers wants and market trend in order to move the industry to the next level from
scratch that also tend to supports and brings to higher and improved competitive strength.
Further, the Ocado group tend to emphasis and focus on making efficient use of AI to gain
higher competitive strength based in Ocado Smart Platform. Along with this, Ocado group also
implying use of digital and online communication channel to set better interaction with customer
which supports improved competitive power (Saviotti, and Metcalfe, 2018).
CONCLUSION
As per above presented information, it is concluded that Technology plays great role in
the success of any business as well as it will helps the company to react the height of success and
growth.
REFERENCES
Books and journal
Drezner, D.W., 2019. Technological change and international relations. International
Relations. 33(2). pp.286-303.
Saviotti, P.P. and Metcalfe, J.S., 2018. Évolutionary theories of ecnomic and technological
change: present status and future prospects (No. hal-02097467).
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