Loyalist College: COUN 1002 Occupational Research Report

This report presents an occupational research analysis of a public relations career, fulfilling the requirements of a COUN 1002 assignment. The report begins with an introduction outlining the student's interest in the field, followed by an occupational profile that encompasses job duties, essential skills, and wage information. The report also examines job availability and concludes with recommendations for pursuing a career in public relations. The research incorporates information from various sources including government websites and job boards. The report highlights the dynamic nature of the field, emphasizing opportunities for professional growth and the importance of communication skills. The conclusion summarizes the key findings, reinforcing the lucrative nature of a public relations career and the availability of job opportunities. The student recommends pursuing the career, citing relevant skills and a willingness to improve in areas like public speaking.

Running head : OCCUPATIONAL RESEARCH
Occupational Research
Name of the student :
Name of the university :
Authors note:

1OCCUPATIONAL RESEARCH
Introduction
The future of my profession is public relations. I want to pursue a career in public
relations as it is one of the dynamic fields in the professional world. It throws a constant
challenge, which is not only important for my personal development but professional
development as well. The public relations career offers creativity which suits my job
requirement. In the public relations field, there is the various post which is not restricted but is
interconnected; therefore, it will help me an opportunity to experiment and learn new things.
There is also an ample amount of opportunity for achieving growth in this field.
Occupational Profile
This includes the specialised in advertising, marketing and the public relations who
usually develop and implement the communication and the promotion strategies and the
communication programs. These professionals are also entitled to the strategies and the
communication programs to analyse the advertising plans and also develop the appropriate
advertising as well as a marketing plan (Canada.ca, 2020). They are employed in the consulting
firm, advertising agencies, cooperation as well as association. This also includes the cultural and
other organisation, and they may be self-employed. The agents of this include the entertainment,
literary as well the sports agents. In advertising, there is another sector as well, which includes
the museum educators, press secretory and the public relation consultant.
Duties :
 Assessing the characteristics of the products and the services which is promoted in the
advice on the needs of the advertising needs as well as the establishment.
 Advertsing on the client on the sale and the advertising promotional strategy.

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 Developing and advertising the campaigns which are appropriative for the print as well as
the electronic media.
 Gathering, researching and preparing the communications which are made for the internal
as well as the external audiences.
 Developing and implementing and evaluating the communication strategies as well as the
program which is designed to inform the client, the general public of the initiatives and
the policies for the government organisation.
 Preparation of the overseeing of the reports, briefs as well the bibliographies,
presentation, websites and the press releases
 Initiating and maintaining contact with the media.
 Assisting in the preparation of the brochures, reports as well as the newsletters.
 Representation of the act as an agent in talented individuals or the individual with
specific expertise in the occupation.
 Conducting public opinion and the attitudes which are to survey in order to identify the
interest and the concern of the key groups who are served in the organisation.
 Supporting the team in addressing the key events and in the media attendance.
Essential Skill :
 A university degree or the college diploma in the field of the public relations, journalism
and mass communications, communications, business marketing, corporate
communication which is related to the particular subject matter and is usually required by
it.
 The Experience in the field of public relationships

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 Ability to maintain a robust relationship with the local as well the national business in the
media outlets
 Experience in the public speaking
 Excellent communication skill both in terms of verbal and non-verbal communication
skill
 Experience with social media is an asset.
 Ability to conduct the market analysis, which includes researching the business, market
consumer as well as specific issues (Youth.gc.ca, 2020).
 Highly organised as well as attention to the detail which also includes developed
analytical skill.
 Strong thinking which is empowered strategically and with the management skills
 Energetic as well as confident and the ability to multitask and prioritise simultaneously.
 Strong attention to the detail and nuances
Wages
The average salary of the public relations in Canada is $61425 per annum, or in hourly, it
is $31.50. The entry-level position at the job profile starts with $31834 per while most of the
experienced worker nearly make upto $104423 per annum (Ontario.ca, 2020).
Job Availability: There are varied jobs in the country which includes public relations consultant
in the dream maker development, public relations in the bargains group, investor relation
coordinator in a corporate office, public relations coordinator in the Steinway piano gallery of
the Toronto. There are also varied jobs which is the public relations coordinator and content
writer (Jobbank.gc.ca, 2020).

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Conclusion
From the above discussion, it can be public relation is a very lucrative job in Canada. It is
a dynamic field which has the scope for immense growth and opportunity for the people who are
interested. Therefore it can be said that the duties of the public relations officers are coordinator
is diverse; the most important is maintaining the relationship with the internal as well as the
external public in the organisation. The skill mainly involves communication skill in both the
terms of verbal and non-verbal. The salary structure is very lucrative, and there is an ample
amount of job available in the market.
Recommendation
I would definitely pursue a career in the field of public relations as I possess a degree in
the field of journalism and mass communication; therefore, I am eligible to pursue the job.
Secondly, I am extremely well versed in the written and verbal communication skill, which is a
prime requirement for the job. I am also very enthusiastic and is good with planning as well as
multitasking however what I lack is in public speaking which I would be working on and will
engage myself in the courses of public speaking to amp up my skill.

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References
Jobbank.gc.ca. (2020). Explore careers by essential skills - Job Bank. Retrieved 8 April 2020,
from http://www.jobbank.gc.ca/es_all-eng.do
Canada.ca. (2020). Home - Canada.ca. Retrieved 8 April 2020, from
https://www.canada.ca/en.html
Youth.gc.ca. (2020). Young Canadians - Canada.ca. Retrieved 8 April 2020, from
http://www.youth.gc.ca/eng/home.shtml
Ontario.ca. (2020). Retrieved 8 April 2020, from https://www.ontario.ca/page/jobs-and-employment