Detailed Business Plan: Octavia Plc in the Consumer Electronics Market

This report provides a comprehensive business plan for Octavia Plc, a company specializing in consumer electronics. It includes a company overview with mission and vision statements, core values, and objectives. The plan details product strategy, industry and market analysis using PESTLE, internal strength and weakness assessments, business differentiation, competitive advantages, and marketing and sales strategies. Furthermore, the report covers operational strategies, management structure, and financial projections for two years, including budgets, breakeven points, and cash flow management. The plan aims to provide a roadmap for Octavia Plc to achieve success in the competitive electronics market.

Running head: ENTREPRENEURSHIP AND SMES
Entrepreneurship and SMEs
Name of the Student
Name of the University
Author’s Note

1ENTREPRENEURSHIP AND SMES
Executive Summary
This current report has focused on the business plan of Octavia Plc that mainly manufactures
consumers’ electronics and sells in the targeted market. This study includes different part
from which the first part includes the overview of the company along with its mission
statement and vision statement. Business core value has been includes for better
implementation of the relationship between the customers and the company. On the second
part, it includes the objectives of the company and products along with customers and
industry market analysis. The PESTLE analysis has been performed that point out the internal
strength and weakness of the company. Moreover, the business differentiation and the
marketing strategy has been included in the study. Financial has also been included that
highlights the financial model along with several other expenses.

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Table of Contents
Introduction................................................................................................................................4
Part I...........................................................................................................................................4
Company Overview................................................................................................................4
Mission statement...................................................................................................................5
Vision statement.....................................................................................................................5
Business core values...............................................................................................................5
Part II..........................................................................................................................................5
Objectives...............................................................................................................................5
Products..................................................................................................................................6
Industry and market analysis..................................................................................................7
Internal business strength and weakness..............................................................................10
Part III......................................................................................................................................10
Business differentiation........................................................................................................10
Competitive advantage.........................................................................................................12
Marketing strategy................................................................................................................13
Sales strategy........................................................................................................................14
Part IV......................................................................................................................................15
Operations strategy...............................................................................................................15
Management.........................................................................................................................16
Part V.......................................................................................................................................16

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Financial (2 years projected budget)....................................................................................16
Budget...................................................................................................................................16
Breakeven point....................................................................................................................18
Cash flow management........................................................................................................19
Conclusion................................................................................................................................20
References................................................................................................................................21

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Introduction
Business plan is a type of document that is used by an organization to describe the
future of the company along with implementing the business strategy. It is important as it
points out the strategies of business that would be carried in the future years. In this study,
Octavia Plc has been taken into consideration that mainly deals with consumers’ electronics,
which includes mobile phones, television and other electronic items. A business plan mainly
consist of an overview of the company which highlight on what products and services the
company deals with. It also includes the advantage that is competitive in nature that points
out the marketing strategy, which are associated with factors of marketing mix.
The strategy for sales has been forecasted for upcoming two years that signifies on
what basis the company would perform their sales activities and what would be their total
amount of revenue in the period of two financial year. In addition to this, the financial that
points out the projected budgets which includes the financial models and other expenses such
as selling expenses and financial expenses that helps in overall process of cash flow
management.
Part I
Company Overview
Company overview is the descript of the business on which the business plan would
be prepared with the help of both financial as well as non financial data. Both of the
stakeholders like internal stakeholders as well as internal stakeholders would have the clear
idea about the upcoming events of the company. Moreover, it also helps in describing the
essential elements of the business that might be useful in their normal course of operation.
Business model, value proposition and competitive advantages are generally mentioned in the
company overview section (Brinckmann and Kim 2015). These essential elements of the

5ENTREPRENEURSHIP AND SMES
business has been described in the overview of the company. Octavia Plc has been dealing
with consumers’ electronics, which includes different types of products such as mobile
phones, television and other types of products.
Mission statement
The management of the company has mentioned the mission statement of Octavia Plc.
“We will devote our technology and human resource for creating superior products and
services that contributes for better global society.”
Vision statement
The vision statement of Octavia Plc is to maintain the technology that is profitable in
nature in their business operation along with contributing the live of the people for its
improvement. Octavia Plc has the vision to enhance their overall level of productivity by
implementing the business strategies for creating the future with certain innovative ideas.
Business core values
The company has the operating philosophy, which would maintain a better
relationship between the customers and partners. After sales services is one of the important
aspects that are required to be focused by the company in their normal business operation.
The principles of customer satisfaction is vital for the company as it includes the opportunity
of the business for its growth and development in future years.
Part II
Objectives
Specific Octavia Plc has the objectives to become the number one in the industries
of electronics
Measurable The availability of the products would be at its peak by the end of fifth year
Achievable Manufacturing of user friendly products would be completed by the end of

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first year
Realistic The company wants to make products that would be easy for the customers
to use such as smart phones and smart television
Time
specific
These objectives would be completed at the end of fifth year
Table 1: SMART Objectives
(Source: Created by author)
The above table shows the smart objectives of Octavia Plc, which includes the
specific objectives to grab the top position in the targeted market in electronics industry. The
measurable objectives includes the availability of the products which would be it its top at the
end of fifth consecutive accounting year. The realistic objectives consist of making of smart
phones and smart television that would be easy for the customers to use with helps of modern
technologies (Thébaud 2015). At the end, the time specific objectives combines the other,
which would be completed by the end of fifth fiscal year.
Products
Octavia Plc manufactures their product, which is a smart phone that would be sold
among the customers after its overall process of development. The smart phone is required to
be manufactured by considering the latest technologies that is available in the market, which
would attract most of the customers towards the company (Frøen et al. 2016). The sources of
information about the product consist of technical specification and drawing of the mobile
phone. It has the unique design, which would also attract most of the customers towards the
business. Certain prototype has been manufactured which would give some idea about the
smart phone such as it looks, design, materials and others. Smart phones that are
manufactured by the customers has been includes for making the differences about the

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product and feedbacks from the customers. The features of the product includes the analysis
of the internal inclusion of the phone, which includes the latest hardware from the market.
Features – The smart phone consist of latest processor, which is available in the
market that is Snapdragon 855 octa core processor and consist of eight gigabytes of random
access memory. The company provides one year of warranty on the product and six months
of warranty on the accessories that are available with the mobile phone. The product would
be available to the customers both on retail stores as well as on online stores, which might
help the customers to purchase as per their convenient time. The employees that are involved
in manufacturing of the products are totally trained and skilled that includes strategic
development of the product that is manufactured by the company.
Product strategy – The smart phone has the product mix that would be introduced
initially and mainly targets the customers that are available in the targeted market. The
uniqueness of the product points out the latest technologies that is included in the mobile
phone and it consist of triple camera setup, which makes different from the products of the
customers (Türko 2016). The benefits that would be provided by the customers is that they
can perform most of their tasks from the mobile itself, as it is enough powerful as compared
to a computer. Proprietary rights that consist of patents and copyrights have manufactured the
mobile phone.
Industry and market analysis
Octavia Plc falls under the industry of electronics that products consumers electronics
along with identifying its customers in the targeted market. PESTLE analysis has been
performed for Octavia Plc, which highlights the political, social, environmental and technical
and others factors. The following table shows the PESTLE analysis of Octavia Plc, which
includes different factors of the external environment analysis.

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Political factors  Legal framework of intellectual property
 Changes in tax rates and incentives
Economic factors  Unemployment rates
 Economic growth rate
Social factors  Demographic level of population
 Cultural aspects
Technological factors  Impact of technology and product offering
 Impact on different value of structure on technology
industry
Legal factors  Copyrights and patents laws
 Health and safety law
Environmental
factors
 Environmental pollution regulating laws
 Waste management in electronics sector
Table 2: PESTLE Analysis of Octavia Plc
(Source: Created by author)
The above table highlights the PESTLE analysis of Octavia Plc, which includes the
following mentioned factors.
Political factors – The legal framework of the company includes the intellectual
property that helps the firm in creating certain property their own. As the company mainly
manufactures electronic items, so the company might affects its intellectual rights for the
property. On the other hand, changes in the rates of tax and structure of incentives also affects
the company and their business operation (Wagner, Ullrich and Transchel 2014). Changes in
the rates of taxes also affects the overall amount of revenue that are generated in their
business operation.

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Economic factors – The rate of unemployment includes in the economic factors that
point out the exponential rate of the company performances. The rate of employment might
also affect their overall business structures as it might affects the overall percentage of sales
in their targeted market. The growth rate is also affected in their business operation as it
includes the effective rate of growth in the business operation.
Social factors – The demographic level of population included in the social factors,
which are affecting the business structures that are associated with the structure of the
company. Different people from different cultures are present in the targeted market, which
might affect the overall amount of revenue of the company along with their sales activity
(Gabler et al. 2017). People from teenage to middle aged people are attracted towards the
phone that plays an important role in the overall operation of business.
Technological factors – The impact of technology in the offerings of the product
helps the smart phone by Octavia Plc in their overall growth and development. Latest
technologies has been implemented in the product that enhance the productivity as well as
durability of the product (Salikin, Ab Wahab and Muhammad 2014). Different values of the
structure in the technological sectors helps the firm to grow in their business structures. It
also includes the implementation of new technologies that enhances the durability of the
product along with enhances its overall performances.
Legal factors – Different kinds of laws are associated with the product such as
copyrights laws and patent laws, which helps in safeguarding their product’s design and
technology (Baños-Caballero, García-Teruel and Martínez-Solano 2014). The health and
safety laws mainly focuses on the health condition of the people would be using the product
of Octavia Plc. Certain radiation and other factors might affect the health condition of the
people who are using the product.

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Environmental factors – The pollution regulating factors that are associated with
laws includes the environmental pollution laws that mainly protects the environment from
harmful substances (Wheadon and Duval-Couetil 2014). The laws might affect the overall
productivity by the company, as it has to restrict the overall business operation. On the other
hand, management of waste is also an important factor that has to be considered in electronics
sector.
Internal business strength and weakness
The strength and weakness of Octavia Plc has been mentioned which includes the
effective business strategies that are required to be followed for survival in targeted market.
Strength and weakness mainly points out the internal analysis of an organization, which are
as follows for Octavia Plc.
Strengths – Octavia Plc has wide range of products that provides the customers to
choose form different categories along with strong focus on the quality as well as technology.
The product offerings in growth markets has the effective localization (Rastogi and Trivedi
2016). It also includes the rational appeal that provides good amount for the money along
with after sales services that are provided to the customers. The decision making flexibility is
required to be adopted in the local market along with other products.
Weakness – Octavia Plc has the lack of brand segment that focuses the adopters in the
environment of social media. The brand has also limited market share that are compared to
the marketing leaders along with several other factors (Karadag 2015). The company has also
the weakness of losing the brand loyalty, which might affect the survival strategies in the
market.

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Part III
Business differentiation
Business differentiation mainly helps in determining the uniqueness of a product that
might differentiates the quality of the business. The targeted market is required to be
narrowed that is focuses on the specific customer niche for skillful services. It also helps in
maximizing the overall revenue that generally builds stronger customer relationship. Focus
on the initial proposal of delivery are required to be treated with the solutions that helps in
mitigating the issues to the target audiences (Khan, Alam and Alam 2015). The services that
remains same as the competition that are required to be delivered to the customers. Experts in
the field are required to be maintained with the field of expertise and making the work easy
as well as convenient. The pricing strategies mainly makes the differences between similar
products from different companies that would attracts different level of customers. The smart
phone that is manufactured by Octavia Plc is quite attracting to the customers as it includes
the latest technologies that are available in the targeted market (Zhao et al. 2014). Most of the
famous brands use logo, advertisement, social media and other modes of communication to
reach the customers along with building equity in the market.
The business model that is included with Octavia Plc provides transparent relationship
with the customers. The affiliate program that are involved with the business includes the
marketing that helps in completing the objectives of the company (Bartusková and Kresta
2015). Making something different from other business helps in settling from the marketing
execution that are required to be implemented on the basis of marketing strategy or else the
efforts made by the company would be wasted. The determining of strength and weakness of
the company helps in communicating the target audience that would make them notice on
unique differentiation. The unique selling proposition is ideal for the clients that might
brainstorm and some error and trials of the works that are being monitored by the