Usability Analysis of Odeon's Online Movie Booking System

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Table of Contents
Introduction................................................................................................................................2
Task............................................................................................................................................3
Part One..................................................................................................................................3
Part Two.................................................................................................................................5
Part Three...............................................................................................................................6
Part Four.................................................................................................................................7
Part Five...............................................................................................................................13
Part Six.................................................................................................................................15
Conclusion................................................................................................................................17
References................................................................................................................................18
Appendix..................................................................................................................................19
List of Figures
Figure 1: Cinema Logo..............................................................................................................3
Figure 2: Odeon Online Movie ticket Booking..........................................................................3
Figure 3: User Content...............................................................................................................4
Figure 4: Linking of Pages.........................................................................................................4
Figure 5: Frequent Updates........................................................................................................5
Figure 6: Offers..........................................................................................................................5
Figure 7: Rule 2..........................................................................................................................8
Figure 8: Rule 3..........................................................................................................................8
Figure 9: Rule 4..........................................................................................................................9
Figure 10: Rule 5......................................................................................................................10
Figure 11: Rule 6......................................................................................................................10
Figure 12: Rule 8......................................................................................................................11
Figure 13: Rule 10....................................................................................................................12
Figure 14: Response 1..............................................................................................................19
Figure 15: Response 2..............................................................................................................19

Figure 16: Response 3..............................................................................................................20
Figure 17: Response 4..............................................................................................................20

Introduction
The below-created report is based on the topic named as the usability analysis of the
interactive system. The website that is being selected is the online movie booking website
named as Odeon. Different heuristic principles are properly mentioned in the report along
with their description and presence in the selected website. Along with it, usability principles
are also mentioned and also various usability requirements are being resolved within this
report.

Task
Part One
Interactive System is mainly being defined as the system that helps in providing the real-life
experiences to the user and also provides a large number of options to select and giving the
priority of choosing the appropriate option along with that keeps the user at the center of the
development.
Figure 1: Cinema Logo
Figure 2: Odeon Online Movie ticket Booking
Odeon online movie ticket booking website is purely an e-commerce website that helps in
booking the tickets of the movies online by just sitting at home and selecting the favorite
seats as well as the screens (Kumar, S., 2018). This is a user-friendly website that assists the
users in different ways and helps them with a large number of features.
Features Description

User-
generated
Content.
Figure 3: User Content
This e-
commerce
website assists
the users to
interact with
the website
and provide
the proper
feedback to the
website in case
of any of the
issues
(Cunningham,
S. and Weinel,
J., 2015).
Linking
with
different
pages
Figure 4: Linking of Pages
This website
shows the
proper links
with all the
pages as the
user is moving
onto the
different pages
with a single
and books the
ticket at the
end.

Frequent
updates
Figure 5: Frequent Updates
As the users
are using the
website
frequently,
there is a
proper way in
which the user
reverts back
and frequently
users are
asking for the
updates.
Various
offers are
being
provided
to the user
Figure 6: Offers
In order to
attract a large
number of
users, different
offers are
being provided
to them as it
allows them
watching the
movies with
good
discounts.
Part Two
System-
This is mainly defined to handle or control the entire interaction system. The interactive
system is mainly being used in enabling the associated website, establishing it as well as
properly compiling which helps in designing the databases for them who don’t actually have
the knowledge regarding the development of the application.

User-
A website is being visited by a large number of people those who are categorized in a large
number of varieties. Talking about the web application, different forms of people those who
are actually surfing the website as well as the functional testing is being recognized. Various
achievements along with the application’s impetus for various customers helps in recognizing
the different sort of the customers who actually reach to the platform. The main design of the
website is totally dependent upon the customer and their needs, the changes are made
according to the satisfaction of the customer.
Part Three
The main part that would be used by the clients or mostly seen by the clients would be some
small part and that has to be created as the most interactive or catchy. Such part of the entire
system is mainly created to interact with the user and has to create in a proper way. The
design must be created in a way that the user could, at last, be converted into the customer.
This would definitely help in showing the user-friendly feature of the website and is
considered to be the first main feature of any website.
 Graphical designing of Website: The first and the most important subset of the entire
functionality of any of the website is the graphical design of the website. The design has
to be friendly and must look interactive to the users and the main aim for the website
creator must be to convert a user into a customer.
 Objective: The website named as Odeon used for the online movie ticket booking must
be created to ensure a clear understanding of the user so that he/she could easily use it.
Proper navigation on the website is provided on the website that really makes it so
effective. All the information related to the ticket booking is also provided on the website.
 Effective Content: The next important aspect of the created website Odeon is the
presence of effective content. Each and every movie reviews are clearly being provided
by the website and also this effective content helps the user to get a clear idea about the
movie.
 Navigation: This is the most important thing that is to be considered for any of the
websites and the created website Odeon contains the complete navigation and helps the
user to switch to the different pages because of the presence of the proper linking.
 Consistency in design: Consistency in the entire design for the long term goals are to be
followed. This website is quite consistent with its entire design and as the navigations;

linking as well as the different important content of the website are kept so simple to use,
it is considered to be the best website among the various e-commerce websites.
Part Four
The created website almost follows each and every heuristic principle and if it lacks in any
one of them then that too could easily be resolved. Here, each and every principle would be
discussed along with its presence on the website. The entire description related to the website
and the heuristic principles are mentioned below as:
1. Visibility of System Status
The Visibility of System Status is the first principle of Heuristic. This principle of Heuristic is
absent in this website but could easily be resolved. So, no image of the website could be
attached here.
2. Match between system and the real world
The Match between system and the real world is the next principle of Heuristic. This principle
says that the website must contain some of the catchy lines that could help the user to
understand more easily. This website follows this rule but can also contain some of the catchy
lines in a few more places as well.
Figure 7: Rule 2
3. User Control and Freedom

User Control and Freedom is the next principle of Heuristic (Bettis, R.A., 2017). This principle
states that there must be few of the alert messages before the user moves on for some of the
booking or before making the payment.
Figure 8: Rule 3
4. Consistency and Standards
Consistency and Standards is the next principle of Heuristic. This rule clearly states that each
and every button present on the website is equally aligned as with each of the preset buttons.
The design is quite consistent and follows the proper standards.

Figure 9: Rule 4

5. Error Prevention
Error Prevention is the next principle of Heuristic. This principle states that while the wrong
credentials are being entered. The screen pops up with a clear message of what is wrong and
helps in detecting the user about his/her mistakes. This principle is followed by this website
as shown below.
Figure 10: Rule 5
6. Recognition rather than recall
The Recognition rather than recall is the next principle of Heuristic. This principle states that a
user or the customer must get the proper search option for searching the various movies or the
cinemas present.
Figure 11: Rule 6
7. Flexibility and Efficiency of use

The Flexibility and Efficiency of use is the next principle of Heuristic. This principle states that
the website must provide the proper tutorial to the new user of how to use the website or how
to perform the various actions. This website doesn’t follow this rule so there is no attached
screenshot present below.
8. Aesthetic and minimalist design
The Aesthetic and minimalist design is the next principle of Heuristic. This rule states that the
website must contain the minimalist design and the content present at the home page must be
clearly understandable and must be user-friendly. The design must not be present to a large
extent. This website follows this rule.
Figure 12: Rule 8
9. Help users recognize, diagnose, and recover from errors
Help users recognize, diagnose, and recover from errors in the next principle of Heuristic. This
website follows this rule as wrong data is entered; the proper message is popped-up that helps
the user in understanding the error. The message is shown to the user so that the user can
easily sort out the mistake and never repeats it again. The image is shown in rule 5.
10. Help and Documentation
Help and Documentation is the next principle of Heuristic. This rule states that the website
must provide with the proper help page to the user in order to solve the queries of the user
and to provide the satisfaction to the user.