HI5004: Officeworks Marketing Plan - Semester 1, 2024

Desklib provides past papers and solved assignments for students. This report analyzes Officeworks' marketing strategies.

HI5004 MARKETING
MANAGEMENT
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Contents
Introduction:....................................................................................................................................3
Main Body:..................................................................................................................................4
Conclusion:......................................................................................................................................5
References:......................................................................................................................................6
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Introduction:
The project will be completed on the company names as Officeworks which is an Australian
office suppliers’ stores that is operated from the parent company names as Wesfarmers. The
work will be completed over the theories as well as the practice of marketing management.
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Main Body:
Management is one of the most vital parts when operating an organization. It assists in making
the organization work towards achieving the goals and objectives of the business (Sargeant, A.
and MACQUILLIN, 2016). The work will also put light towards the understanding tools as well
as the theories that are applied in the diverse verities of business settings (Chernev, 2018). In the
file, we will also understand the ways in which develop the marketing strategy for formulating
the market intelligence. Officeworks will be analyzed, and there will be knowledge gained over
the environments of its marketing perspective.
We would also provide the details of the type of orientation which one needs for the orientation
towards marketing (Baker and Saren, 2016). The issues of the organization will be considered in
an effective way which will incorporate of the slogans, value statements of the project. The 5Cs
of the organization will also be determined to understand the company, customers, collaborators,
competitors and context of the organization. The ways in which Officeworks collects the details
of the marketing segments and recommendations are made will be determined. Marketing tactics
will also be considered, and recommendations will be made to justify the detailed marketing mix
(Wagner and Eggert, 2016).
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Conclusion:
The arguments will be justified in an effective way so that there could be the development of the
most effective strategy of the organization. The report will assist in knowing the ways in which
one can build a strong brand, create value and communicate the delivering value of the project.
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References:
 Baker, M.J. and Saren, M. eds., 2016. Marketing theory: a student text. Sage.
 Chernev, A., 2018. Strategic marketing management. Cerebellum Press.
 Sargeant, A. and MACQUILLIN, I., 2016. Marketing for nonprofit organisations. In The
Marketing Book (pp. 555-576). Routledge.
 Wagner, S.M. and Eggert, A., 2016. Co-management of purchasing and marketing: Why,
when and how?. Industrial Marketing Management, 52, pp.27-36.
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