Assessment 5: Design and Validation of Instruments for Ola's Research

This report focuses on the design and validation of instruments for a research study examining the impact of Ola's hyper-discounting model on its global competitiveness. It begins with an introduction outlining the importance of selecting appropriate research instruments, specifically a questionnaire, to address the research question. The report details the identification of the surveyor and respondent, emphasizing the importance of selecting industry experts and business executives. It discusses the purpose of the survey, which is to assess the viability of the hyper-discounting model, examine expert perspectives on Ola's competitiveness, and gauge customer views. The report then addresses respondent selection, emphasizing the need for appropriate participants and outlining strategies to encourage participation, such as incentives, anonymity, and confidentiality. It includes screening criteria to ensure data relevance. The report also details the information to be collected, including demographic, psychographic, and behavioral data, and provides a sample questionnaire with open-ended, closed-ended, and determinant questions. Finally, it includes references to support the methodology used in the study.

Running head: RESEARCH
RESEARCH
Name of the Student
Name of the University
Author Note

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Table of Contents
Design and Validation of the Instruments....................................................................................................2
Introduction.............................................................................................................................................2
Discussion...............................................................................................................................................2
Identification of the surveyor/ respondent...............................................................................................2
Purpose of Survey....................................................................................................................................3
Explanation of respondent selection........................................................................................................3
Request for participation/provide incentive.............................................................................................4
Screening of respondent..........................................................................................................................5
The information to be collected...............................................................................................................6
Questionnaire..............................................................................................................................................7
References.................................................................................................................................................12

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Design and Validation of the Instruments
Introduction
In order to carry out the research in an effective manner, it becomes very crucial to
ensure that the right choice of the research instruments are made so as to see to it that the results
for the survey can be achieved accurately (Alvesson & Sköldberg, 2017). Hence, in order to find
the answer to the research questions which aims to find the impact of the hyper discount model
on Ola`s global competitiveness. Therefore, in this scenario, it is integral to see to it that the right
choice is the questionnaire which can be designed according to the needs of the research.
The questions may comprise of various sections which may aim to identify the various
areas like Demographic data, the frequent determinant questions, Close ended questions, Open
ended questions, Psychographic and Behavioral data and others (Ledford & Gast, 2018). In the
given section, the questionnaire will be analyzed and a sample questionnaire to achieve the
outcomes of the project will be set out.
Discussion
Identification of the surveyor/ respondent
The surveyor can be taken to be the respondent from whom the data is collected for the
research. In this case, the question which is required to be answered is the overall effectiveness
of Ola. Therefore, in regard of this, the question regarding its long term success would be asked
to various industrial experts (Kumar, 2019). In this scenario, the respondents may either be
disguised or undisguised based on their personal opinion. This simply means that, it is largely
dependent on the respondents to choose whether they would be willing to reveal their identity in

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the research or not (Mackey & Gass, 2015). According to Alvesson & Sköldberg (2017), it has
been observed that when the anonymity of the respondent is maintained in the collection of the
data then in such a scenario, their responses are rather unbiased in nature and reflect the true state
of affairs. However, when the responses are taken from the individuals who have reflected their
identity, then in such a scenario, their responses have been taken as rather biased and hence, this
fails to serve the true purpose of the survey.
Purpose of Survey
The survey serves as a comprehensive business tool which assists in achieving the overall
objectives which have been set down for the research. In addition to this, it is often associated
with the use of the quantitative techniques of data analysis. In this research question where the
impact of the hyper discounting models on the overall competitiveness of the Ola has to be
examined, the survey will assist in achieving the following:
 It will assist in finding the viability of the hyper discounting model which has been aimed
to be applied on the overall operations of Ola.
 Additionally, it will assist in examining the perspective of the industrial experts in regard
to the global competitiveness of Ola and the manner in which the firm will be able to
assure long term goals and its overall objectives (Flick, 2015). .
 It will also assist in finding the influence of the hyper discount model on the
competitiveness of the Ola as a firm
 It will help in gaining the customer view regarding the manner in which certain
recommendations will be useful for the firm and assist it in the long run.

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Explanation of respondent selection
The respondent selection is important for the survey as an instrument as the right
audience will be appropriate for providing adequate answers for the survey and questionnaire. In
regard to this, it becomes important to choose the right respondent (Taylor, Bogdan & DeVault,
2015). Hence, as the question poses a business question, it is integral to ensure that the
researcher makes the choice of the business executives and the industry experts as the right kind
of the respondents which will enable them to get accurate answers to the questions which have
been laid down in the questionnaire (Silverman, 2016). Hence, for this study, it will be
appropriate if the researcher is able to identify certain respondents who are professionals in
business and with the help of them, they are being able to find answers to the questions
Request for participation/provide incentive
The next crucial part which comes under scrutiny with respect to the collection of the
responses using a questionnaire can be understood to be related to the fact that the different
respondents need to be convinced regarding the data collection procedure (Kumar, 2019). These
respondents are often not willing to provide the response to the questionnaire areas as they are
under the belief that their response will not be selected and that, the researcher may end up
revealing their overall identity (Mackey & Gass, 2015). However, they will be required to be
provided with assurance that, their identity may not be revealed and the following aspects need
to be reviewed so as to see to it that their response can be taken:
a. Incentives: The incentives which are provided to the different participants may be a
coupon code of Ola. As the Ola is a popular brand in the country, it can be considered
essential for the respondents to give their response in return to the Ola coupons which are
given to them. This incentive may also influence the different respondents to reply

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accordingly and provide honest responses.
b. Anonymity: The anonymity has a greater role to play in determining whether the real
responses will be given by the respondent or not (Bresler & Stake, 2017). In regard to
this, it is crucial to understand that if the anonymity of the respondents is maintained
accordingly, then in this case, they would be providing unbiased responses.
c. Confidentiality: The responses which are provide by the different respondents needs to be
kept confidential in nature. This reflects that, the personal and business related responses
which will be provided by them needs to be used for the purpose of the survey only
(Flick, 2015). The responses need to be undertaken with respect to the permission of the
respondent and in regard to this, it has to be kept confidential in nature.
Screening of respondent
It is recommended that if the respondent seems to be out of the required criteria which
have to be set out for the paper, it is important to ensure that, they are screened out of the criteria.
In regard to this, selecting the right kind of employees for the researcher can be considered to be
an integral part of the study as it assists in ensuring that, the Reponses can be correlated to the
overall findings of the study and the collection of the right kind of data (Quinlan et al., 2019).

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The information to be collected
The following information will be collected for the purpose of answering the research
question:
a. Demographic data: In this section of the questionnaire, the information regarding the
personal demographics will be collected from the respondent (Bresler & Stake, 2017).
This will assist in ensuring that while the description is provided the right kind of
responses is gathered and the perception of the business respondents can be collected
accordingly.
b. Psychographic data: The psychographic data has to be collected regarding the use of the
application and their perception on the overall business scenario.
c. Behavioral data: The behavioral data which has to be collected is regarding the next
course of action which will be collected and how it wll assist in defining their next set of
actions which may be relating to the outcomes of the firm.
d.

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Questionnaire
Q1. Have you ever used the Ola application?
Yes
No
Q2. Who according to you are the main competitors of Ola?
Uber
Mega cabs
Travel cabs
Q3. Do you believe that the firm has the scope to expand in the long run?
Yes
No
Q4. What according to you is the appropriate initiative which needs to be undertaken by Ola to
expand globally?
Provide answer here…………………….
Q5. What do you think about the hyper discount model of Ola?
Provide answer here…………………….
Q6. What are the factors affecting the success of Ola?
Convenience
Price
Competitors
Service Quality
Q7. Which other applications have you made use of?
Uber

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Mega cabs
Travel cabs
Q8. What according to you is the best aspect about a cab service?
Convenience
Price
Competitors
Service Quality
Q9. Do you believe that competition affects the service quality of the firm?
Yes
No
Q10. What do you think is the USP of Ola?
Provide answer here…………………….
Q 11. Factors affecting the use of the hyper discounting model
1= Strongly Agree 5= strongly disagree 2: Agree 3: Neutral 4: Disagree
The hyper discounting model is rather attractive
for the different customers.
1 2 3 4 5
The hyper discounting model has no impact on
the operations of the firm.
1 2 3 4 5
The hyper discounting helps in saving costs of the
firm.
1 2 3 4 5
The hyper discounting model can be taken to be
the key to success in the competitive business
environment
1 2 3 4 5
All competitions who have found success have 1 2 3 4 5

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made use of the hyper discounting model
Hyper discounting model has an impact on the
brand image
1 2 3 4 5
Hyper discounting model leads to customer
satisfaction
1 2 3 4 5
Q.12 Do you think the hyper discounting model has an impact on the service quality?
Yes
No
Q 13. Factors affecting the use of the Global competitiveness model
1= Strongly Agree 5= strongly disagree 2: Agree 3: Neutral 4: Disagree
The Ola as a company has a positive brand image 1 2 3 4 5
Ola has the adequate financial capabilities to
adopt a plan which will suit its overall needs
1 2 3 4 5
Ola has a good advertisement base which will
help it in achieving the global competitive model.
1 2 3 4 5
Ola has the right kind of establishment in the
home country.
1 2 3 4 5
The services provided by Ola can be taken to be
very popular
1 2 3 4 5
Ola has a high market share in the home country 1 2 3 4 5
Ola has the adequate number of resources to
consider the global expansion as a plan
1 2 3 4 5

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Q14. Do you think that the hyper discounting model will have an impact on the global
competitiveness of Ola?
1= Strongly Agree 5= strongly disagree 2: Agree 3: Neutral 4: Disagree
Q15. What is your name?
Provide answer here…………………….
Q 16. What is your profession?
Provide answer here…………………….
Q17. What are your educational qualifications?
Provide answer here…………………….
Q18. What is your experience in the industry?
Provide answer here…………………….
Q.19 Current employment status
Provide answer here…………………….
Q 20. Have you ever used Ola?
Once
More than once
Very often
Frequently
Never

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References
Alvesson, M., & Sköldberg, K. (2017). Reflexive methodology: New vistas for qualitative
research. Sage.
Bresler, L., & Stake, R. E. (2017). Qualitative research methodology in music education.
In Critical Essays in Music Education (pp. 113-128). Routledge.
Flick, U. (2015). Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Kumar, R. (2019). Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Ledford, J. R., & Gast, D. L. (2018). Single case research methodology: Applications in special
education and behavioral sciences. Routledge.
Mackey, A., & Gass, S. M. (2015). Second language research: Methodology and design.
Routledge.
Quinlan, C., Babin, B., Carr, J., & Griffin, M. (2019). Business research methods. South Western
Cengage.
Silverman, D. (Ed.). (2016). Qualitative research. Sage.
Taylor, S. J., Bogdan, R., & DeVault, M. (2015). Introduction to qualitative research methods: A
guidebook and resource. John Wiley & Sons.