This report focuses on menu planning, specifically analyzing the Italian restaurant chain, Olive Garden. It begins by discussing the importance of menu planning and outlines key elements such as items, buyers, pricing strategies, and service style. The report delves into customer requirements through statistical surveying, emphasizing the need for quality products that meet consumer needs and offer value for money. It then justifies the choice of a new food concept using a four-square matrix that categorizes food items based on cost and popularity. The analysis includes recommendations based on a SWOT analysis, highlighting strengths, weaknesses, opportunities, and threats. The report concludes with references to support the findings. This report offers valuable insights into menu design, customer satisfaction, and strategic planning within the food service industry. This document is contributed by a student to be published on the website Desklib, a platform which provides all the necessary AI based study tools for students.