Comprehensive Report: Olympics Impact on Tourism, Society, Environment

This report provides a comprehensive analysis of the Olympic Games, focusing on its impact on tourism, hospitality, the environment, and society, using the 2012 London Olympics as a case study. It examines the economic benefits, such as increased tourism and investment, and the challenges, including infrastructure development and political controversies. The report assesses the environmental consequences, including waste generation and carbon emissions, while also highlighting efforts towards sustainability. Furthermore, it explores the social impacts, such as morale, motivation, and social cohesion. The analysis covers both the positive and negative effects, offering insights into the complex interplay between the Olympics and various aspects of the host city and its citizens.

Report for the
Olympics

Table of Contents
INTRODUCTION......................................................................................................................3
Analysis of Impact of Olympic Games on Tourism, Hospitality and Event Industry...........3
Impact of Olympics on the environment of the country.........................................................4
Analysis of impact of Olympics on Society...........................................................................5
CONCLUSION..........................................................................................................................6
REFERENCES...........................................................................................................................7
Books and Journals.................................................................................................................7

INTRODUCTION
Olympics games, is an athlete festival which is organised with the aim of developing
awareness about the sports and games. It is considered as the world’s foremost sports
competition in which more than 200 nations participating. It is originated in the ancient
Greece which was revived in late 19th century. This event features summer and winter sports
competition in which thousands of athletes participated in various competitions. The
international Olympic committee is responsible for choosing the host city by analysing it on
various factors. This event consists of 26 sports with nearly 300 events which are organised
with efficiency to avoid the controversies. Women have been allowed to participate in
Olympics since 1990. The official languages of the games are English, French and language
of the host country (Blakemore, 2018). The five rings of the Olympic symbols are designed
by the Baron Pierre de Coubertin who is the co-founder of modern Olympic game. This
represents the five inhabited continents of the world. The rings consist of six colours blue,
yellow, black, green, red and white colour in the background because every nation’s flag
contains at least one of them. The Olympic Games have been hosted by 23 countries across
the globe. The first official Olympic mascot was waldi, the dachshund, in 1972 at Munich. In
2012 London became the first city who has hosted the event three times.
Analysis of Impact of Olympic Games on Tourism, Hospitality and Event
Industry.
Olympic Games have been hosted at London, UK in 2012 with the aim of connecting
the countries with the help of sports and games. The games act as a way of displaying the
culture of London across the world. The arrival of spectators will boost the tourism of the
country and increase their hospitality services (Wagg, 2016). The event has impacted London
as a tourism destination in the following way:
 Economic Boost: Olympic Games have boosted the economic conditions of the
country and also enhance the employment opportunities for the unemployed peoples
of country. It has also fuelled growth in the tourism industry by successful analyses of
the Olympic Games in the country. This will also increase the overall GDP of the
country which will reduce the risk of financial instability of the country.
 Creates Awareness: Olympics will also create awareness for the people of the
country and the spectators who are visiting it regarding the cultural values of London.
Olympics are an effective way of encouraging tourism in country. Awareness will
generate desire for the participation among the speculators and different groups of the
society.
 Competitive Advantage: Olympics create a competitive advantage for the country
(Chaboche and Schoeny, 2019). In relation to London Olympics, the country has
sustained competitive advantage by successfully organising Olympic Games three
times in their country. Competition will promote effectiveness and efficiency in the
operations of the event and will be fewer conflicts in the arrangements of the event.

 Government Strategy: Government officials have also invested in trying to increase
their tourist percentage and also create a competitive climax between countries. This
has enhanced the international tourism though social advertising channels. These
strategy will work in the favour of general public and they devised strategy will create
public welfare.
 Increased Investments: Olympic Games act as a magnet of investments which is
either in the form of public funding or in private investments to be spent in the sports
events. These investments will also help in the infrastructure development of the
country (Chang, 2020). These investments will also help in expanding business
opportunities and supporting import-export policy of the country.
Hospitality sector includes the categories of the service industry which includes event
planning, food services and so on. The country has some short term effects on the hospitality
sector which can be explained as follows:
 Trade Enhancement: Olympic Games have enhanced the level of trade across the
country due to arrival of lots of tourist. This also helps in building the backbone of the
company as due to the Olympics, the country will earn enough funds which will help
in the contingent circumstances of the country (Stephens, 2020).
 Organisation of Mega Event: Olympics is a mega event organised with the aim of
creating awareness about the sports and games. This mega event is organised with a
motto of inspiring a generation. This event is organised in London stadium opened by
Queen Elizabeth II on 27 July 2012.
 Future Growth Opportunities: Olympics provide future growth opportunities for
the hospitality industry with increase in the employment.
There are some of the logistics challenges faced by the country for hosting the event
which can be explained as follows:
 Pressure of Organising of Event: The country has the pressure of organising
such a mega event which is a prestige symbol for a country. London is famous as
an investment hub but it faces the challenge of maintaining effectiveness and
efficiency level.
 Political Controversies: There is a challenge from the political side of the
country as their controversies will impact the event in a negative way (Corbin and
Holder, 2016).
Hence, these are the impacts of the Olympic Games on hospitality and tourism
industry.
Impact of Olympics on the environment of the country.
Environment includes the surroundings in which the Olympics is organised and how it
has impacted the sustainability of the environment of the country. In context with London
Olympics, the event has the following effects on the environment of the country which can be
explained as follows:

 Damage due to Waste Generation: This mega event has created lots of waste
material in the surroundings of the host event area. This waste will generate pollutants
in the environment which will cause many diseases to the citizens of the country.
Also, this will reduce the growth prospects of the country by driving down their
productivity level.
 Loss of Biodiversity: Due to development of Low Lea Valley for Olympics there is a
loss of biodiversity and natural habitat that has impacted the environment.
 3.4 Million tons of CO2: The Olympic Games have emitted CO2 and it is the
objective of the authority to reduce CO2 in the environment (Khraiche and
Alakshendra, 2020).
 The PR gaffes: London Olympics medals are made of PR gaffes which has caused
life threatening air and water pollution with mining endeavours around the globe.
 Failure of Carbon Offsets: For Olympics event, the authorities have performed
many construction projects which have increased co2 emissions which will harm the
environment. This failure will also leave its impact all over globe.
 Transportation Chaos: The Olympics event has created the transportation chaos due
to the gathering of thousands of people in the London stadium. This will increase the
traffic emergence and the speculators will create a bad image of the country in their
minds and their perspective regarding the country becomes negative (Wendesten,
2018).
 Unsustainable Games: London Olympics have aimed at reducing and recycling the
waste which will reduce the CO2 emission and also helps in the mitigation of carbon
footprints.
The London authority has been working hard for the achievement of carbon footprints
and zero waste generation on event site. Also, the 2012 Olympics are considered as first
100% public transport games. Furthermore, sustainability is considered as the heart of
London Olympics in 2012and the organisers have achieved it successfully. Also, the venue of
the event is made with the help of recycled materials such as the use of disused gas pipes in
the Olympic stadium. The Olympic park has designed a derelict area for benefiting the
wildlife of the country.
London city has designed many objectives to achieve for maintaining the sustainable
advantage for the Olympics Games. Sustainability is considered as the major issue for
achieving the success and growth for the country. Carbon footprints are a tool used to reduce
the impact of environmental damage during Olympics (Lauermann, 2020). Also, the country
has developed a zero waste games vision which will be helpful in environment safety and act
as a conventional measure for the reduction of pollution across the country. This also
promotes cycling, walking which will also maintain the health and create awareness for
reducing pollution for the people of the country.
Analysis of impact of Olympics on Society
Society plays a crucial role for building strong relationship among unknown citizens
of the country. Organising such a mega Olympic event will generate a sense of belongingness

for the people of the country. This event has the following impact on the society which can be
explained as follows:
 Morale and Motivation: The Olympic events will encourage people for participation
and will enhance their future growth prospects. Also, this will increase the level of
their morale which will develop a positive attitude among the people. Citizens will
participate in the event which will generate sportsmen spirit among them that will act
as driving force for them towards the games and sports.
 Entertainment: It is a tool used for the adding fun element in the lives of the people
of the country. Participants and speculators will enjoy the event and they will also try
to participate in it. Also, they will get to know about the culture and history of the
games and London which will enhance their level of knowledge (Matheson and
Satterthwaite, 2017). These are the intangible benefits that have the long term impact
in the lives of the speculators of the event. This will also develop positivity in the
attitude of the speculators and participants.
 Social Cohesion: The Olympic event will create social connectivity among different
social groups irrespective of their caste, religion and any other factor. This will reduce
the chances of differentiation among the citizens of the country. Also, this will create
a social bond and link which will generate trust and participation level among the
different social groups.
 Regeneration Opportunities: This strategy will devise the economic development of
the undeveloped area of the country. The funds generated through the event can be
devised in the development of the weaker section of society and towards
implementation of government policies. Also, this will help in improving the standard
of living of the citizens of the country by utilisation of opportunities effectively and
efficiently. Participants will get the opportunity for winning prizes and medals and
have high growth opportunities in near future.
 Building Legacy: The Olympic event is a mega global event which is a legacy
symbol for the country. The outcomes of the positive legacy include enhancement of
city reputation, renewed sense of community and improved public welfare.
Furthermore, this will analyse the factors that are harnessing the growth of the country
and try to minimise up to a greater extent. Legacy also includes the positive and
negative impact of political, cultural, economic and other factors on city.
Hence, this is the impact of the Olympics on the society and how it helps in the development
of the perspectives of different groups of society (Robinson, 2016). Motivation and
perspective plays a crucial role in the successful performance of this mega event. Society
creates the strong base and act as leverage force of driving the motivational level among the
participants in the Olympics. Speculators are those who come to visit the event from different
parts of the globe. They also plays important role as they are the mass audience who will
generate public funding for the investment purpose in near future.

CONCLUSION
Olympics Games is an event organised in different parts across the globe with a gap
of four years. Every time the event is organised in different country which is decided by the
International Olympic Committee. In relation with this report, it explains the facts about
Olympics Game event and its impact on society. Also, this report explains the impact of
hosting the Olympics on hospitality and tourism sector. Tourism sector generates the funds
for the implementation of government strategies. Furthermore, the report discusses about the
impact of hosting the mega event on environment and sustainable conditions of the country.
It has different impact on different sectors of the society which have also explained in the
above report. Media also plays a crucial role in the success of this event as they telecast this
event globally to create a link of connection of this event across the globe.
REFERENCES
Books and Journals
Blakemore, E., 2018. How the Black power protest at the 1968 Olympics killed careers. History
[Online] Available https://www. history. com/news/1968-mexico-city-olympics-blackpower-protest-
backlash.
Chaboche, J. and Schoeny, A., 2019. 4 The territorial and urban dimensions of the Summer
Olympics. Hosting the Olympic Games: Uncertainty, Debates and Controversy.
Chang, D.R., 2020. Designing the Design of the PyeongChang Winter Olympics. Design
Issues, 36(2), pp.87-95.
Corbin, S. and Holder, M., 2016. Special olympics. In Health care for people with intellectual
and developmental disabilities across the lifespan (pp. 2187-2195). Springer, Cham.
Khraiche, M. and Alakshendra, A., 2020. Hosting the Olympics: why are we always getting the
cost wrong?. Managerial Finance.
Lauermann, J., 2020. Visualising sustainability at the Olympics. Urban Studies, 57(11),
pp.2339-2356.
Matheson, T.S., Satterthwaite, B. and Callender Highlander, H., 2017. Modeling the spread of
the Zika virus at the 2016 olympics. Spora: A Journal of Biomathematics, 3(1), p.3.
Robinson, L., 2016. How sports get chosen for the Olympics. The Conversation.
Stephens, C., 2020. Improving Access to Care for Special Olympics’ Athletes.
Wagg, S., 2016. The London Olympics of 2012: Politics, promises and legacy. Springer.
Wendesten, E., 2018. Othering in the Olympics.