Applying Event Life Cycle Model to Pyeongchang Winter Olympics

This report provides an analysis of the Pyeongchang Winter Olympics through the lens of the Event Life Cycle model, focusing on the formation, growth, and staging processes. The formation stage covers the initial briefing, bidding process, and strategy development, highlighting the preparedness for hosting the event and interactions with fans. The growth stage details site inspections, infrastructure development, marketing strategies, and partnerships, emphasizing the importance of methodological team management and financial assistance. The staging process describes the actual performance phase, including volunteer management, security measures, and the execution of the opening and closing ceremonies. The report concludes with recommendations for future events, emphasizing enhanced security, themed activities, flexible team building, sustainable resource utilization, and the adoption of latest technologies to attract more customers and sponsorships.

Running head: ATTRACTION AND EVENT MANAGEMENT
Analysis of Event Life Cycle Stages
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The aspects of finance, infrastructure and workforce make an event great. Adequate
planning helps in the achievement of positive results regarding ensuring the success within
the games (Arth et al. 2018). This assignment takes up the Pyeongchang Winter Olympics,
which is explained through the example of the Event Life Cycle Model. The assignment
delves deeper into the three stages of the model for describing the event in more significant
details.
The formation stage
In the initial stages, the idea of the event is briefed to the clients and the customers.
Within this process, bidding is conducting for exposing the financial capabilities of the clients
concerning contributing to the success of the event. In this stage, strategies and ideas are
developed for performing the events according to the sequence (Olympic.org 2019). As a
later stage, their feasibility is examined for aligning the resources and the infrastructure with
the identified and specified goals.
Readiness for hosting the event is one of an important aspects of the formation stage.
In case of Pyeongchang Winter Olympics, preparedness for hosting the event was reflected
from the advances made in the infrastructure of the venue. Interactions with the fans and
spectators is a practical evidence of formation for the Winter Olympic Games in
Pyeongchang. Meetings between the committee members adds to the realism about the event
and its formation (Olympic.org 2019). According to the reports, the permanent venues are
nearing completion, initiating the activities of levying the tickets to the guests (Olympic.org
2019). Planning regarding starting the Torch Relay made the formation of the event realistic.
Timely management helped the personnel in starting off at the stipulated time.

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Growth stage of Pyeongchang
At the initial stage, visit was paid to the site along with the clients for inspecting the
arrangements. Upon investigation, it was found that the provisions for accommodating the
guests were not proper. After this, meeting was conducted for developing plans regarding
development of the infrastructure. The personnel of research and development team was
approached for adding fusion in the hotel room furniture, toiletries and foods (Kim et al.
2015). Plans were made for introducing apps, which would help the customers and guests to
make the bookings online. Celebrity endorsements were adopted for attracting a large number
of customers. Practical demonstrations were given to the customers so that they can make the
reservations properly. One of the unique attraction was the feedback option, which helped in
gaining an insight into the opinions of the customers regarding the accommodation services
(Kim 2018).
Bidding seemed to be the primary activity in the growth stage of Pyeongchang Winter
Olympic games. Within this, the preparations included developing plans for upgrading the
infrastructure. The second bidding process involved the officials visited the venue for
inspecting the infrastructure. The Pyeongchang government presented journey mapping for
the routes, which the people can access for the reaching to the site (Kim and Chung 2018).
Plans were being made for distributing roadmaps to the audience so that they can have a
hassle-free journey for reaching to the venue.
Along with this, it also includes the joint ventures, sponsorships and partnerships with the
health drinks brands for gaining the needed financial assistance. Apart from this, coordination
is also received from the website designers and the media agencies. Without these agencies,
the event of Winter Olympics would not have been a grand success (Laaksonen, Jonsson and
Holmberg 2018). The primary drive behind this success is the methodological approach
toward team management. Within this, mention can be made of team management.

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The activities of the Winter Olympic Games were controlled through audits and reviews,
where the budget was the original document. Along with this, investigations helped in
excavating the relationship between the suppliers and vendors, who contributed to making the
Winter Olympic Games a memorable event in Pyongchang (Scott et al. 2018). Consistency
was maintained in the meetings regarding attendance management, security, frontline
management, backend management, collaboration and planning for gaining an insight into
the modifications, which needs to be modified before the actual event.
Interviews were conducted on the government officials regarding the inspection of the
resources and the infrastructure. The responses of the officials indicated the lab tests and
quality assurance control for the sports equipment, hotel rooms and the services. To achieve
positive results, policies were developed. A typical example of these policies was the Privacy
policy, Social Media Policy, Code of Behaviour among others (Rowe 2018). As the audience
was made aware of the news and announcements on social media, Privacy Policy was
implemented. Within this, the terms and conditions of the Data Protection Act (1998) were
taken into consideration for protecting the response of the customers from the instances of
leakage.
The staging process of Pyeongchang Winter Olympics
In the actual performance stage, volunteers were hired for controlling the crowds during
the event. The higher authorities monitored the activities of the volunteers through CCTV
cameras. Throughout the stadium, cameras were installed for averting any unwanted situation
(Moss 2018). The audience was exposed to a grand opening ceremony, followed by the
speech of the chief guest, the head of the Olympic Association of Korea. After this, the
audience was made familiar with the series of events scheduled on the first day.

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Along with this, the audience was also informed about the duration of the games, which is
from 9th to 25th of February. Once the event started, medal tally was announced. In this, the
top 3 countries were placed in first, second and third position respectively. The player
representatives of this country were honoured in the closing ceremony (Scott et al. 2018).
Recommendations
 Events like Winter Olympics in Pyeongchang are intended for public entertainment.
These events act as a more comprehensive platform for the players planning to polish
their passion for sports. Moreover, these events enhance the aspect of cultural
diversity, indicative of conflicts, discriminations and harassments. Therefore, security
is a prime issue, which the government personnel needs to cater for ensuring the
wellbeing of the spectators. For this, skilled and efficient guards need to be hired for
controlling the unruly crowds. CCTV cameras with modern technologies need to be
adopted so that the personnel can get a full 360-degree view of the grounds. This type
of surveillance would help in enhancing security. Frequent checking needs to be done
for excavating defects well in advance. These inspections would upgrade the
standards and quality of the events.
 In order to attract more customers, the Pyeongchang government could have designed
specific themes, which would have added colour and glory to the sports activities.
Analysis of the results would have helped in deducing possible conclusions, assisting
in preparing strategies for the next Olympic Games. Creating and building a flexible
team is crucial concerning improving the relationship between the two nations.
Another essential aspect in this direction is post Games assessment, which would
support the government personnel towards utilising the infrastructural resources.
Substituting the sports equipment of one event on the other would help in achieving
sustainable development. Moreover, this approach would act assistance towards

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averting unnecessary expenses. For this, budgets are crucial for assessing the current
financial condition.
 Adopting the latest technologies would be helpful for the personnel in providing
lucrative facilities to the clients and the customers. Sponsorships would help the
authorities to expand the scope and arena of their business. For example, collaborating
with the health drink brands can be beneficial in attracting the sports brands of foreign
countries. Along with this, joint ventures can be established with the apparel industry.
In this, mention can be made of the schemes like if the customers shop for a stipulated
amount, they will get free passes for the Olympic Games. However, for this, the event
organisers need to possess financial flexibility, which would be fruitful concerning
attracting a large number of clients and customers.

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