This case study provides a comprehensive strategic analysis of Oman Air, the flagship carrier of Oman. It employs various analytical tools such as PESTLE, Porter's Five Forces, strategic group analysis, resource-based analysis, value chain analysis, and Blue Ocean analysis to evaluate the airline's market position and competitive landscape. The study also includes internal analysis using SWOT and TOWS frameworks to identify key strengths, weaknesses, opportunities, and threats. Furthermore, the report proposes a business idea and offers strategic recommendations aimed at enhancing Oman Air's performance and ensuring its sustainable success in the dynamic aviation industry. Desklib provides access to this case study and many more resources for students.
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