Analysis of Entrepreneurial Growth Strategies at Oman Cables

This report examines Oman Cables' journey as an entrepreneurial growth company, highlighting its leadership traits, innovation strategies, and internal weaknesses. It discusses the leadership qualities of the company's founder, emphasizing creativity, customer focus, and a clear vision. The report also explores the company's innovative initiatives, such as the Advanced Testing Laboratory, and its efforts to maintain strong customer relationships through unique promotional strategies. Internal weaknesses related to resource availability and competencies are addressed, including the impact of oil prices and the need for skilled employees. Furthermore, the report identifies opportunities for accelerated and sustainable growth, emphasizing the importance of continuous innovation and effective communication. The analysis concludes that Oman Cables' commitment to quality, customer service, and strategic partnerships has been crucial to its success and continued growth in the competitive cable manufacturing industry.

Running Head: ENTREPRENEURSHIP 0
Management

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Executive summary
Oman Cables is one of the biggest electric cable industries that manufactures as well as
market those in various countries including Oman and Middle East. It has undertaken various
new projects that helped the Company in achieving remarkable growth. Oman Cables also
invest in various new projects that are started by government for the welfare of the
community. Creativity as well as passion in the leader has also helped in a greater way to the
Company. “Advanced Testing Laboratory initiative has helped the Company in providing
great quality products to the customers. It also takes the creative measure to thank its
customers. It uses promotional box to thank its customer for maintaining trust relationship.
However, it also faces the issue related to oil prices that sometimes prove to be weakness for
the Company.

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Contents
Introduction................................................................................................................................3
Choice of Oman Cables Company as an entrepreneurial growth Company..............................4
Leadership traits and qualities of Oman Cable Company founder............................................4
Innovation and creativity done by Oman Cable that will help in sustainable growth...............5
Internal weaknesses in the availability of resources and competencies in Oman Cables..........6
Opportunities available for accelerated and sustainable growth for Oman Cables Company...6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

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Introduction
Oman Cables was founded in the year 1984. It has headquartered in Rusayl, the Sultanate of
Oman. It manufactures, develops and market the integrated range of conductors and electrical
cables in the Middle East, the Sultanate of Oman, North Africa as well as internationally. The
company also offers the low voltage power, medium voltage power cables, pilot cables,
control cables, low smoke and fume building cables, and lead the sheathed low and medium
voltage cables, and overhead line conductors. It also sells and manufacturers the aluminium
rods. The facilities of manufacturing are situated within the biggest industrial complex in
Muscat. Its factor and offices are presented by occupying the area about 135000 sqm by
doing the future expansion.1 It also has equivalent facilities in the Sohar at its manufacturing
facility of Aluminium. It also has the capacity of copper of more than 120,000 MT yearly. By
undertaking all the successful and innovative steps, the choice of this entrepreneur growth
company has been made. In an entrepreneur, it is also required to have certain leadership
quality and traits that can make it successful. All these leadership skills or traits has been
described in the report. Besides this, the internal weaknesses related to competencies as well
as resource has been depicted.
In recent time, competition has been increasing to a greater phase that requires the industries
or companies to bring some creative idea. Oman Cable has also taken certain innovations and
creativity that has led the Company to successful. Therefore, the discussion is carried on the
innovative and creativity of Oman Cables that will help it in bringing sustainable growth. At
the end of the report, the discussion is carried on the opportunities that can accelerate the
growth in Oman cables.
1 Oman Cables. (2017) Annual report 2017. [online] Available from:
http://omancables.com/wp-content/uploads/2018/03/OCI-Annual-Report-2017-English.pdf
[accessed 29/01/2019].

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Choice of Oman Cables Company as an entrepreneurial growth Company
Oman Cable Company has been chosen as it clearly depicts the struggle and success journey
of this Company. It has been stated in the report that Oman Cable Company is a company
started by young people. This is the motivating factor behind choosing this Company. It has
started just as a small manufacturing unit and now moving successfully by growing each
year. It mainly focuses on creating the more value for its customers. Besides this, it is one of
the biggest industrial companies in the Sultanate of Oman 2 Currently also, it is making
remarkable growth in the country. The adoption of long-term diversification strategy is also
helping the Company to generate more employment opportunities and social development
needs. All the measures can prove the good choice of choosing this Company as a growth
Company. It is one of the most popular manufacturers not only in Oman but also outside of
the countries such as Kingdom of Saudi Arabia, Qatar, UAE, Africa, Asia and Europe.3
Besides this, it also puts the major focus on the innovation for achieving sustainable growth.
The various kinds of creativity and steps have accelerated this entrepreneur as a growth
company.4 In addition to all these, Oman Cable also invests in various initiates of the
government by undertaking proper research related to that initiative. All these aspects have
made the choice of Oman Cables for entrepreneurial growth company. It effectively make use
of all the activities such as marketing, human resource, finance, information technology and
strategic planning. Through this, it is clear that modes of activity are effectively used in the
Oman Cables.
2 Apex Press. (2015) Gert Herfman, the CEO of Oman Cable. [Online] Available from:
http://www.businesstoday.co.om/Issues/Commemorating-an-inspiring-journey/Gert-
Hoefman-CEO-Oman-Cables-Industry [accessed 29/01/2019].
3 Sindhu. (2017) Top 5 trends in the Electronic Industry. [online] Available from:
https://blog.marketresearch.com/top-5-trends-in-the-electronics-industry [accessed
29/01/2019].
4 The Business Year. (2019) Capable Hands. [online] Available from:
https://www.thebusinessyear.com/oman-2015/capable-hands/interview [accessed
29/01/2019].

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Leadership traits and qualities of Oman Cable Company founder
Creativity is one of the best leadership quality founded in the entrepreneur of Oman Cables
industry. It has undertaken various innovations and creativity in the industry to provide the
best efforts in its products. It has also done huge investment in research for getting the best
results. Besides this, giving more priority to the customer services is also one of the essential
qualities founded in the entrepreneur of Oman Company. Recently, it has also done various
changes in its manufacturing in order to provide the best customer service to its customers.
This quality helps the industry as well as its team members to take the best decision and put
the customer on top-most priority. Similarly, stage approach model theory also states that
organization pass through various steps when it bring any change. It is also seen that being
emotional intelligence is also essential for all the professionals. In addition to this, clear
vision is also one such attribute in the leadership trait. Oman Cable industry leader was
always having the vision to ensure the best product offering and remain leader in industry. By
keeping this in mind, it always exceeds the expectation of customers by providing high
quality products and services. Supportive nature was also one such quality that was in the
leader of Oman to achieve its company and team goals. It take time-to-time meeting with its
members when anything went work. Besides blaming them, leader sits with them and
corrects the mistakes.
The passion to grow the Company is also one such trait founded in positive leader. Recently,
it has done the collaboration with the Prysmian Group in order to provide the opportunity to
the high potential Omani Nationals for taking the prestigious graduate program by Prysmian 5
Therefore, it is founded the commitment of developing the talent is such a skill in the leader.
By undertaking this program, the leader of entrepreneur provides the best opportunity for
growth, development and for building the future.6
5 A.S.A., Al-Harthi. (2017) Understanding entrepreneurship through the experiences of
Omani entrepreneurs: implications for entrepreneurship education. Journal of Developmental
Entrepreneurship, 22(01), p.1750001.
6 R.A., Karol. (2015) Leadership in the context of corporate entrepreneurship. Journal of
Leadership Studies, 8(4), pp.30-34.

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Internal weaknesses in the availability of resources and competencies in Oman Cables
It is true that every Company has weaknesses in its company related to resources and
competencies. In the reports of Company, it is founded that Oman Cables is a prominent
manufacturer in Oman. Recently, it is facing the issues of political influences, oil prices, and
commodity process of aluminium and copper. These all are the main drivers in the economy
of Middle East and puts a direct impact on the business.7 In addition to this, it has been seen
that whenever any blockage or default occurs at the time of manufacturing, all the resources
of company are wasted. At that time, the problem of scarcity of resources become in the
organization. This is the main reason when resource scarcity becomes the issue or weakness
for the Oman Cable Company. Apart from all these, whenever the skills or competent
employee leaves the organization due to any reason. It becomes the internal problem of the
organization related to competency. It is also stated in the report of Oman Cables Company
that it has organized an annual yearly gathering with its distributors and suppliers in order to
understand and discuss the issues faced due to the recent operation factors. In addition to
above mentioned problems, organization structure is also one problem that organization
faces. Due to high hierarchical structure, it sometimes delay in the decision-making.
Sometimes, this becomes a major challenge for the organization in terms of getting right
information on part of employees.
Innovation and creativity done by Oman Cable that will help in sustainable growth
The Cable manufacturing is quite competitive industry. There are approx. more than 30 cable
companies in which it is one of the largest. The biggest advantage of the company is the high
quality product. It believes that not all the Companies produce the high quality product that’s
why it is its advantage. It believes that in order to maintain the quality benefit, it has to
continue doing innovation. It entails the research and development. By using its new test
laboratory, it assures that all the clients of its company must get the long lifespan at least up
to 30 years. It also uses the quality machinery, materials, and skilled labours. It also gives the
strong focus on the operation excellence.8 This is the reason for its sustainable growth over
7 H.A., Al Shezawi H.A., D Khan, and F., Rahman. (2018) In-Country Value (ICV)–
Entrepreneurial Opportunities in the Companies of Oman. United Kingdom: Routledge.
8 J.E., Krapfl and B., Kruja. (2015) Leadership and culture. Journal of Organizational
Behavior Management, 35(1-2), pp.28-43.

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the long years. In the annual report of the Company, it is also stated that the “Advanced
Testing Laboratory” is started that will be able to perform the fire performance cable on its
cables. This creativity will provide the confidence to customers regarding its quality.
Communication also holds an important position in the leadership quality of Oman Cables
founder. It ensures the effective communication with its team members and all of its
investors. This essential component helps the company in achieving growth in the era of
competition. 9 In this way, internal and external capability model can be easily apply to the
Oman cables as it effectively utilize the innovation and technology in order to enhance its
capabilities.
In the annual report of the Company, it has been founded that it always underwent to adopt
the creative ways for ensuring the best possible customer service. At the same time, it also
maintains the long-term relationship with the supplier under the Framework Agreement. It
always tries to make best efforts in order to connect with the customers. The marketing and
sales team also acknowledge its most prestigious stakeholder as well as customer with the
unique promotional box that contains the USB, corporate video brochure for thanking its
customers for their regular trust relationship.10 This type of creativity or innovation will help
the company in achieving sustainable growth. It is true that strong relationship with the
customers helps in building the sustainable growth in the Company. It has also launched the
new website with the enhanced navigation experience and a bold new look. Various new
features were also added to the website that includes the live metal prices section. This
section provides the customers with latest “London Metal Exchange” prices11
9 MuscatDaily. (2018) Oman cables provides the International training, global experience to
Omani graduates. [online] Available from: https://muscatdaily.com/Archive/Oman/Oman-
Cables-provides-international-training-global-experience-to-Omani-graduates-57u6 [accessed
29/01/2019].
10 M., Qatan., B., Alkali., M., Farrag., and C., Zhou. (2016, September) Block replacement
models for cables subject to deterioration. In Condition Monitoring and Diagnosis (CMD),
2016 International Conference on (pp. 349-352). IEEE.
11 P.S., Al-Sarihi and P.S., Cherni. (2018) Assessing strengths and weaknesses of renewable
energy initiatives in Oman: an analysis with strategic niche management. Energy Transitions,
pp.1-15.

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Opportunities available for accelerated and sustainable growth for Oman Cables
Company
It is true that electronic industry is growing at a greater phase in recent time. There are
various opportunities available by adopting the virtual reality technology. It enables the
organizations to inspect the design objects by eliminating the defects in the product. Besides
this, it can also use the automation and robotics in order to improve the productivity and plant
efficiency.12 IOT technology is also driving the best household appliances. It can also include
the household appliances in its manufacturing. Internet of Things is the connectivity of
physical devices and objects that are cohesive software and sensors that allows the
organization to collect as well as exchange data. By using this, it can connect with the
electronic smart devices.13
In addition to this, it has been founded that government of Oman is also taking necessary
steps for the on-going construction and rapid development of the main projects related to the
infrastructure. Therefore, it presents the opportunity for Oman cable Company to take the
more development projects as well as concrete measures to diversify the economy. This will
definitely help the industry to achieve more sustainable growth in the coming years. By
taking this, it can also increase the tie up of the industry with many entrepreneurs that are
more successful.14
12 M., Eladawy and I.A., Metwally. (2018) Electromagnetic Heating Effects in Power
Distribution Cables under Different Operating Conditions. The Journal of Engineering
Research [TJER], 15(2), pp.63-74.
13 M., Al-Jahwari., and P.S., Budhwar. (2016) Human resource management in Oman.
In Handbook of human resource management in the Middle East. Edward Elgar Publishing.
14 Lifewire. (2017) Special Promotional Box to our Prestigious Top Customers. [online]
Available from: http://omancables.com/wp-content/uploads/2017/05/Oman-Cables-
Presentation.pdf [accessed 29/01/2019]. H.A., Al Shezawi H.A., D Khan, and F., Rahman.
(2018) In-Country Value (ICV)–Entrepreneurial Opportunities in the Companies of Oman.
United Kingdom: Routledge.

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Conclusion and recomemndations
In the limelight of above discussion, it can be concluded that Oman Cable is one of the
leading Company that manufactures as well as supplies the electric cables as well as various
products in Oman, Middle East and several other companies. By undertaking various
innovation and creativity in its Company, it has been growing well in Oman. The clear vision
of the Oman Cable founder also helped it in achieving growth. It is also seen that it also faced
the several issues or problems related to the oil prices or political influences sometimes. The
essential element that helped the Company in its growth is the quality assurance measure. It
always put its best efforts in order to provide the best quality products to its customers. The
main opportunity available for the Oman Cable is to start doing tie with various successful
companies. The government of Oman is also taking several initiatives for the main projects
related to the infrastructure. This presents the opportunity for the company to continue
following the guidelines of government for bringing sustainable growth in company. It is
recommended to the Company to use innovative services for satisfying its customers. In
recent time, competition is continuously increasing at a greater phase. Therefore, Oman
Cables should regularly take the innovation and creativity in its services so that it can satisfy
its customers properly.
In addition to this, it can cultivate the team relationships. Relationships are building blocks
that is required in any organization for getting success. Therefore, Oman Cables can use the
effective way in gathering the warm leads. Open discussion can also prove to be effective for
the Oman Cables. It can make the team of three to four members in order to improve the
communication skills among its team members.

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References
Oman Cables. (2017) Annual report 2017. [online] Available from:
http://omancables.com/wp-content/uploads/2018/03/OCI-Annual-Report-2017-English.pdf
[accessed 29/01/2019].
Apex Press. (2015) Gert Herfman, the CEO of Oman Cable. [Online] Available from:
http://www.businesstoday.co.om/Issues/Commemorating-an-inspiring-journey/Gert-
Hoefman-CEO-Oman-Cables-Industry [accessed 29/01/2019].
A.S.A., Al-Harthi. (2017) Understanding entrepreneurship through the experiences of Omani
entrepreneurs: implications for entrepreneurship education. Journal of Developmental
Entrepreneurship, 22(01), p.1750001.
The Business Year. (2019) Capable Hands. [online] Available from:
https://www.thebusinessyear.com/oman-2015/capable-hands/interview [accessed
29/01/2019].
R.A., Karol. (2015) Leadership in the context of corporate entrepreneurship. Journal of
Leadership Studies, 8(4), pp.30-34.
J.E., Krapfl and B., Kruja. (2015) Leadership and culture. Journal of Organizational
Behavior Management, 35(1-2), pp.28-43.
M., Eladawy and I.A., Metwally. (2018) Electromagnetic Heating Effects in Power
Distribution Cables under Different Operating Conditions. The Journal of Engineering
Research [TJER], 15(2), pp.63-74.
MuscatDaily. (2018) Oman cables provides the International training, global experience to
Omani graduates. [online] Available from: https://muscatdaily.com/Archive/Oman/Oman-
Cables-provides-international-training-global-experience-to-Omani-graduates-57u6 [accessed
29/01/2019].
M., Qatan., B., Alkali., M., Farrag., and C., Zhou. (2016, September) Block replacement
models for cables subject to deterioration. In Condition Monitoring and Diagnosis (CMD),
2016 International Conference on (pp. 349-352). IEEE.

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M., Al-Jahwari., and P.S., Budhwar. (2016) Human resource management in Oman.
In Handbook of human resource management in the Middle East. Edward Elgar Publishing.
P.S., Al-Sarihi and P.S., Cherni. (2018) Assessing strengths and weaknesses of renewable
energy initiatives in Oman: an analysis with strategic niche management. Energy Transitions,
pp.1-15.
N., Albadi., A., AlHinai., A., AlBadi., and S., Islam. (2016, November) Customized pathway
for smart grid development—A case study in Oman. In Innovative Smart Grid Technologies-
Asia (ISGT-Asia), 2016 IEEE (pp. 553-558). IEEE.
Lifewire. (2017) Special Promotional Box to our Prestigious Top Customers. [online]
Available from: http://omancables.com/wp-content/uploads/2017/05/Oman-Cables-
Presentation.pdf [accessed 29/01/2019]. H.A., Al Shezawi H.A., D Khan, and F., Rahman.
(2018) In-Country Value (ICV)–Entrepreneurial Opportunities in the Companies of Oman.
United Kingdom: Routledge.
Sindhu. (2017) Top 5 trends in the Electronic Industry. [online] Available from:
https://blog.marketresearch.com/top-5-trends-in-the-electronics-industry [accessed
29/01/2019]. The Business Year. (2019) Capable Hands. [online] Available from:
https://www.thebusinessyear.com/oman-2015/capable-hands/interview [accessed
29/01/2019].
H.A., Al Shezawi H.A., D Khan, and F., Rahman. (2018) In-Country Value (ICV)–
Entrepreneurial Opportunities in the Companies of Oman. United Kingdom: Routledge.