Oman Cement Company: Strategic Analysis and Performance Review

This case study provides an in-depth analysis of the Oman Cement Company, examining its strategic approach and performance within the cement industry. The study begins with an introduction to the company, highlighting its significance in Oman's infrastructure development. It then delves into a SWOT analysis, evaluating the company's strengths, weaknesses, opportunities, and threats. Furthermore, the study incorporates a PESTEL analysis, scrutinizing the political, economic, social, technological, environmental, and legal factors influencing the company's operations. Key Performance Indicators (KPIs) are also assessed, providing insights into the company's financial and operational efficiency. The analysis concludes with a summary of the findings, emphasizing the company's strategic alignment and overall performance. The research utilizes various academic sources to support its claims and findings, providing a well-rounded understanding of the Oman Cement Company's position within its market.

Introduction:
Since 1983, Oman Cement Company has signified Oman's drive for self-assurance in
core enterprises. The company gives quality to the construction companies, merged the
country's endeavors for infrastructure expansion and made assets to accomplish
independence. Cement is an inorganic, non-metallic material with hydraulic properties,
and is utilized as a holding operator in building materials. It is a well powder, generally
has pure gray color, which comprises of a blend of the water hydraulic concrete minerals
to which at least one types of calcium sulfate have been included (Greer et al., 1992).
Cement is a key building material for an assortment of uses.
The facility of manufacturing operations on world class ISO 9001, the company certified
quality strategic management framework and ISO 14001 for condition, the services and
products meet worldwide standards in execution and quality and reflect OCC's
persevering responsibility regarding consumer satisfaction. Oman Cement has a scope of
best quality goods to meet consumers’ necessities like Sulfate Resistant Cement,
Ordinary Portland Cement and Moderate sulfate safe bond.
The vision of the industry is to endeavor to be a developer in manufacturing of Cement
for the public benefits. The company’s mission are to exceed expectations in business
dealings for the advantage of the partners, clients attraction, economic expansion
practice, empowerment and strengthening workforce, technologies adoption and creative
modification

SWOT analysis of Oman Cement
Company:
SWOT
analysis
The explanation
Strengths - existing conveyance and deals systems
- decreased work costs
- high development rate
-The market measure is satisfactory. (10%, 37%)
- The industry demonstrates a solid association with providers and
accomplices. (20%, 47%)
Weaknesses -future efficiency
- independent company units
-Too fewer providers.
-High interests in innovative work.
- Cost and pay structure could be basic.
Opportunities - developing economy
- development rates and gainfulness
- new acquisitions( global market)
Threats -value changes
- assess changes
-New items and innovations lead to change request.
- mechanical issues

The critical analysis of the internal
factors in OCC:
A) Political and lawful Factors:
The principal component of Macro condition is Political examination. It worries on government
approach, new legislation’s; assess strategy, government solidness, wellbeing law and wellbeing
which influence Oman Cement Company. Unquestionably, the regulatory game plans and
awesome organization of the Sultanate of Oman extraordinarily influence adjacent and general
associations inside the Sultanate. Thus, strategists rush to screen these factors to accomplish
positive results and a prosperous way to deal with control and change their strategy. Moreover,
the advancement of various activities and exercises in Oman, especially in the bond division,
makes a limitless demand. Among these game plans impacting Oman Cement Company is:
1. Contract of respect of Oman to Pease and trade seeing locally (GCC, PANN Free Trade
Area, Arab Free Trade Zone, et cetera.) and all inclusive (WTO) respect for neighborhood
and remote enthusiasm for Oman to make a relentless, peaceful and strong business
condition.
2. Follow the vision technique of Oman which is in (1999-2000) to reduce dependence on
oil, create establishment and utilities (avenues, plane terminals, preparing, prosperity,
tourism, administrations of industry, reinforce, control, water, seaports, parking
structures, et cetera.) Encourage private and outside wander reaches out in a more
secure, sensible and centered business condition.
B) Economic factors:
It is identified with the financial components that impact Oman Cement Company. A standout
amongst the most imperative financial factor which is influencing the entire business in Oman is
Oil factor.

Until the complete of 2008, the typical high budgetary level in Oman was significantly relentless
in genuine cash and quality. Moreover, even after the overall crisis at the time, which provoked
a strong impact on Oman Cement Company, Oman could benefit by high gas costs and
reasonable progression technique to keep up profits by Oman Cement. Consequently, Oman's
economy is still in the line of pragmatic change, which has benefitted the advancement of the
solid market, which is being made by two associations in the Sultanate. The bond business in
Oman Cement Company was assessed at 500 million tons in 2009. In the meantime, the greatest
back association in a joint meander in Oman has evaluated the ordinary enthusiasm for more
than 12,000 tons of cement for every day.
C) Social Factors:
Because of the fast populace development seen by the Sultanate of Oman and the extension in
the amount of graduates to work in the divisions and private and authoritative establishments,
this required an extension in the amount of establishments, which incited the need to develop
the improvement of existing workplaces and national structure, which along these lines
reflected the addition in the enthusiasm for bond in solid Amman. Moreover, the extension in
per capita wage and the improvement of globalization and changes in life and headway being
developed have changed the way people live, which has provoked the entertainment of these
movements and joined by a significant scale change in multi-layer lodging units and
fundamental substitution. These are genuinely subordinates, and furthermore vast government
to ask neighborhood dares to add to Oman and the social change of close-by solid associations.
D) Technological Factors:
In the present time, we can't oversee without the security business is a mechanical assembly is
unclear from the major needs required by the individual as showed by the Maslow pyramid. In
this way, advancement has come to enable Oman to bond to reduce costs, increase creation and
deal with creating request, which is insistently reflected in the diminishment of negative regular
outpourings and pollution.
E) Legal factors:
Oman Cement Factory functions according to the business and cash related divisions. It has
been enrolled with the Ministry of Commerce, the Financial Sector and the Muscat Securities
Market (MSM). The law requires the establishment of two stations to be normally welcoming,
requiring the use of a protected working environment that reduces the tainting of the working
environment. Each one of these game plans and laws has been made to fight money related
experts to make a smooth prosperity and security reasons, the market for solid associations.

KPI of Oman cements company:
Oman Cement’s net profit rises 10% on higher sales and that’s helping the organization
to meet their objectives and achieve their vision and mission.
Concrete organization played out a progression of ventures to create competitor pointers
for the concrete industry. These included: Consideration of partner perspectives and
interests as to the bond business. Examination of noteworthy SD issues, or "viewpoints,"
related with concrete organization operations.
Oman concrete organization endeavor to upgrading human wellbeing and Support basic
leadership about how to enhance execution. Recognize the inalienable assorted variety of
organizations. Support benchmarking and observing after some time. Be justifiable and
significant to distinguished partners. Be founded on a general assessment of an
organization's items and administrations, concentrating on ranges straightforwardly under
administration control. Recognize significant issues identified with upstream and
downstream exercises

Conclusion:
Oman Cement Company indicated Oman's drive for self-sufficiency in core businesses. For this
reason, I made this research to analyze this industry. In addition, Oman Cement Company have
adopted SWAT and PESTEL analysis to obtain a thorough analysis of all aspects affecting the
strategy of the company. The industry has positively settled a strategy which largely led to the
good performance. As can be seen from Oman Cement KPI, all performance indicators,
especially administration performance in work place indicators are good. The management
strategic process for farther business growth can never stop, it just need more concentration on
factors affecting the business and competition side.

The references:
 Elita, Amrina (2015). Key Performance Indicators for Sustainable Manufacturing
Evaluation in Cement Industry. Retrieved from:
file:///C:/Users/Fujitsu/Downloads/Key_Performance_Indicators_for_Sustainable_Man
ufac.pdf
 Khalid Suidan,(2015). MARKETING STRATEGY MODULE A CASE STUDY OF OMAN
CEMENT COMPANY. Retrieved from:
http://ijecm.co.uk/wp-content/uploads/2015/01/3158.pdf
 Faulkner, D., Bowman B. (1996) Competitive and Corporate Strategy, New York :Irwin
 Khalid Suidan Al Badi.(2015). CASE STUDY OF OMAN CEMENT
COMPANY. Oman. Al Buraimi College University.
 Johnson, G., Scholes, K., & Whittington, R. (2008) Exploring Corporate Strategy,
UK: FT Prentice Hall
 R. M. Hodgetts, 1990. Management Theory, Process, and Practice, 5.B., Horcourt
Brace Jovanovich, Orlando.
W. F. Taylor. 2008. The Principles of Scientific Management, Digireads
Publishing, Stilwell, KS.