Comprehensive Business Plan: Milkshake Company in Oman

This report presents a comprehensive business plan for a milkshake company in Oman, analyzing the potential of the market and the specific advantages the business can leverage. It starts with an executive summary and business details, followed by thorough industry and market analysis, focusing on the beverage market in Oman and the unique opportunity for milkshake products. The plan outlines the target customers, value proposition, and a detailed marketing strategy. It includes an operations plan, management team structure, and discusses the resources needed, including raw materials and human resources. Furthermore, it covers financing options, financial projections, risk assessment, strategic options, and key milestones for the business. The report aims to provide a detailed framework for launching and operating a successful milkshake business in Oman, incorporating relevant market insights and strategic considerations.

Milk shake company at Oman

Running Head: Report
Contents
Executive summary...............................................................................................................................2
Business Details.....................................................................................................................................3
Industry and market analysis.................................................................................................................4
Customers and Value Proposition.........................................................................................................5
Relevance..........................................................................................................................................5
Quantified Value................................................................................................................................5
Unique Differentiation.......................................................................................................................6
Marketing Strategy................................................................................................................................7
Operations Plan.....................................................................................................................................8
Management Team and Company Structure.......................................................................................10
Resources............................................................................................................................................11
Human Resources............................................................................................................................11
Raw Materials..................................................................................................................................12
Financing& Financial Projections.........................................................................................................13
Finance or Banking Sectors..............................................................................................................13
Individual Investors.........................................................................................................................13
Risks and Strategic Options.................................................................................................................14
Key Milestones....................................................................................................................................15
References...........................................................................................................................................16
Appendix.............................................................................................................................................18
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Running Head: Report
Executive summary
The development of nowadays capitalism the neoliberalism has developed capital’s nature
into a global phenomenon. The scenario of business in Oman can be thus investigated in this
regime to propose a business plan for promoting a creative business plan with innovative
strategies to gain a success. The growing GDP in Oman is showing the relevant success
tendency that can be drawn from a newly proposed business here. The GDP of Oman was
72.64 billion US$ in 2017. The growing economy is opening a chance of growing future of
business over there (Burns and Dewhurst, 2016).
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Running Head: Report
Business Details
To start a business plan it is essential to choose such commodity or product either goods or
services that can be effective in flourishing business in Oman (McKeever, 2016). To deal
with that, analyzing the market, economic and geographical conditions the ideas of fetching a
business of flavoured milk shakes can be ideal and new for Oman. It is due to the following
reasons primarily:
 Oman has a very good resource of raw materials for the milk shake production which
includes the availability of the milk from camel.
 Oman has the atmosphere of a growing economy
 The market of milk-shake can be a growing sector in Oman because of its heated
atmosphere; demand can be enhanced in the market
 The labour cost is low in Oman.
The idea of venturing a business on Milk-shake production thus can be an effective one in the
Oman’s market. The development of the production although needs a strategic planning to
penetrated the market. The company should be prepared for a detailed and concrete market
analysis that can make it successful while branding its product (Ward, 2016). The study
below will be revolving round the growing market of milk-shake in Oman along with the
entire aspects of business economy and business organization and all other key-factors
regarding the business to develop a chance of sustainable profitability in the milk-shake
business in Oman.
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Running Head: Report
Industry and market analysis
The first part of the analysis comes with the detailing of the industry and the market analysis.
The market analysis refers to the condition of market the demand and its orientations along
with the existing competitions Ali Shaihani Juice Filling Industry LLC, Oman Refreshment
Co SAOG, Teejan & Aujan Marketing Co LLC, Union Beverages & Dairy LLC etc. are the
leading beverage companies in Oman (McKenzie, 2015). Although these companies are
flourishing and providing a good market share in Oman, the milk-shake as a beverage has not
yet been introduced by these companies. That is the reason behind choosing the milk-shake
for the business product among the varieties of the beverages in Oman. The idea is based
upon the following market observations:
 Oman has an extremely hot atmosphere that sustains all over the year
 The market of beverages thus is always enhanced and growing.
 The milk-shake is a new product in Oman since it has not yet been typically
introduced there
 The flavoured milk-shakes can bring a different taste despite of the bi-carbonate soda
beverages.
 The richness that exists in the milk-shakes can be proved dominant over the soda
beverages.
 The market can be expanded by the branding and advertisement since the electronic
and social media are being introduced in a faster rate in Oman contradicting the
previous days of the country.
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Running Head: Report
Customers and Value Proposition
As discussed above the customers of the business of the milk-shake in Oman is large in
quantity. This section will be analysing that how the business will be clinching the market of
beverages in Oman with a credible value proposition methodology. To start with that, one
must know that how the value proposition acts positively for a growing business. The below
will be discussing on the key-points regarding the value proposition of a milk-shake company
to have a potential venture in the market (Jones and Penaluna, 2013).
The Value Proposition for the company may have the following five stages:
Relevance
The relevance of the value proposition is consisted of the following points:
 The milk-shakes are of high food value
 The milk-shakes can be far beneficial than the bi-carbonate beverages
 The milk-shakes can have both qualities as the beverage as well as the food element.
Quantified Value
The quantified value refers to the specific benefits that the company may offer. It many have
the following points:
 The home-delivery system may be offered
 The order can be pursued in online.
 The different flavours can be provided to expand a larger taste scale. (Blackburn et al.
2013)
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Running Head: Report
Unique Differentiation
The unique differentiation refers to the uniqueness that the brand possesses compared to the
competitors. It reveals the uniqueness of the brand for which it would pursue a larger sale rate
compared to the rivals.
 The milk-shake is a new product in the market of beverages in Oman
 The milk-shakes can be identified as the food-valued products which the other
beverages are not.
 The milk-shakes do not have any harmful effects on the hygiene questions that the bi-
carbonate beverages have
 In spite of having the nutritional values the milk-shakes have the rich and fantastic
taste (Botha and Robertson, 2014)
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Running Head: Report
Marketing Strategy
The marketing strategy of the company can be carried out with different aspects that the
company of get milk shake should possess. The analysis below will be depicting the key facts
regarding the marketing with briefing the roles they play. The market of the milk-shakes in
Oman is since new; the marketing strategies are required to be simple as well as smart. That
is the reason why the company needs to find out such a marketing strategy that can be
effective in clinching the entire market of beverages.
 The company should find out the entire demand sphere of the beverages by a
thorough research on the market of beverages in Oman. This research should be
statistical enough including the GDP share of the beverage’s business in the entire
economy of Oman (Baker, 2014).
 The company should start a complete branding methodology as described in the
previous section where the value proposition was posed. This includes the branding of
the company with newer slogans and promotions.
 The analytical works such as the PESTEL, SWOT, Ansoff’s matrix model etc. should
be carried for understanding the orientation of the market that the company must be
adapted with. The PESTEL or SWOT should be carried for the company itself.
 To understand the situation of the market the company should start a PESTEL or
SWOT or Porter’s five force analysis corresponding to the other beverage companies
existing in the market. This can be effective in analysing and understanding the entire
strengths and weaknesses that the enemies of the company have.
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Running Head: Report
Operations Plan
The operation plans refer to the entire scenario of the operations that must be carried from the
development of the entire business organization by chalking out a systematic plan that
supports the strategies and plans of the upper management. Without going to the further
theoretical conceptualization it is better to look at the practical effectiveness that the
operational plans have on the entire business objectives and business plantings. The table
below will be depicting the general model of an operational plan that will be helpful in
analysing the purpose that the business objectives of the milk-shake business pursue (Chaffey
and Smith, 2013)
Type of
Plan
Created By Scope Includes
Level of
Detail
Strategic
Plan
Top level
Management
Staffs
Entire of the
business sector
Aspiring to fulfill the entire
business objectives of the
business—for the above
mentioned business this
refers to the market and
product strategy makers of
the company.
Most
generalized
and broad
sphere to deal
with.
Tactical
Plan
Mid-Level
Management
Staffs
Part or a single
sector of the
business
organization.
Limited to the specific actions
to support the strategic and
tactical plans—for the above
mentioned business it refers
Specific
actions and
ideas, although
not detailed
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Running Head: Report
to the managers in different
placessuch as the website
department, salesmen team-
leader etc.
functioning at
all.
Operational
Plan
Low-Level
Management
Staffs
An unit under
a sector of the
business
organization
Related to the regular and
most specific activities; far
away from visualizing the
entire business objective—for
the abovementioned
business this refers to the
beverage dealer’s
controllers.
Very detailed
and a very
small sector to
deal with.
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Running Head: Report
Management Team and Company Structure
The management team and the company structure must be serious one to deal with. The
management team and the company structure can be taken as the following for the
advancement of the company. This can be referred as the entire scenario and placement of the
company that can play an effective role in the business proposed (Piercy, 2014).
To start this, it is to be mentioned seriously that the management team and the company
structure of the company deals with the positioning of the models of the business
administration in the entire organization to draw the most beneficial and effective outcome
that a company seeks for. For the above mentioned case study the given company with the
business of the milkshakes can be stood in the market of the Oman only through a serious
management team and the corresponding structuring of the company (Foxall, 2014). The
following can be an outline of the structure of the company although the real experiences and
the practical incidents may draw few changes in this.
The structure is:
Human Resource Management
CSR Management Finance Management
Marketing Management
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Running Head: Report
Resources
The resources refer to the raw materials and the capital required for the functioning of the
business. To deal with that it is required to mention every sort of resources that are required
for the business (Mcdonald, 2016). Although there are the enormous needs of direct capital
investment it is better to develop the financial resources question in a separate section while
developing the questions of the other resources—the raw materials and the human resources
in this part. This is known to everyone that the raw material and the human resources are the
sole phenomena, the capital is invested upon which. The following key points will be
describing the resource questions regarding the milk-shake business in Oman. The resources
since are the sole things of setting up a business a critical analysis of the available resources
must kept in hand before venturing the business.
Human Resources
The human resources are the key factors regarding the development of any business. It is
quite obvious that no profitability can be achieved without the active and effective roles
played by the workers and the staffs. Thus to set up the company of milk-shake it is required
to develop a concrete understanding regarding the required work force for the business:
 The Oman has a very large market of low cost labours.
 The milk-shake preparation since is not a high-skilled production, it can be taught to
the unskilled labours
 The milk-shake production is labour-intense. Thus the availability of the lower cost
labours can be effective for the company.
 The labours can be recruited both as permanent and as ‘no work no pay’ basis.
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