This presentation outlines the establishment of Omega Mobile Shop in Dudley, West Midlands, detailing the organization's structure, mission, vision, marketing activities, and operational requirements. The shop operates under a sole proprietorship with a hierarchical functional structure, including HR, marketing, finance, and operations departments. Marketing strategies focus on digital and social media to enhance customer engagement and brand awareness, while operations employ a penetration pricing strategy and offer various payment options and services like trade-ins and repairs. The presentation concludes that successful organization creation requires careful planning of marketing and operational activities, aligning them with the target market to maximize customer retention. Desklib provides access to similar business plan presentations and solved assignments for students.
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