This report details a digital marketing plan for The Little Square restaurant, focusing on an omni-channel approach. It begins with an executive summary and introduction, emphasizing the significance of digital marketing in the current era. The report compares and contrasts digital marketing tools with physical marketing channels and e-commerce platforms, highlighting the benefits of each. It then presents an omni-channel marketing strategy tailored to the restaurant, incorporating the SOSTAC model for situation analysis, strategy development, tactics, and action implementation. Measurement techniques, such as benchmarking, are discussed to assess the plan's effectiveness. The report concludes with recommendations, suggesting the use of Google Trends and training sessions to enhance the restaurant's marketing efforts. References from academic sources support the analysis and recommendations.
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