University Marketing Report: Omni-Channel Strategies and Analysis

This report examines the concept of omni-channel marketing, highlighting its evolution from single-channel and multi-channel approaches. It emphasizes the importance of integrating online and offline channels to provide a seamless customer experience. The report discusses the increasing prevalence of e-commerce and mobile applications in retail, underscoring the need for businesses to adapt their strategies to meet evolving consumer expectations. It references key articles that focus on the significance of customer empowerment in the digital age and the strategies for success in an omni-channel world. The report also mentions the generation of codes and the ability to make payments, which are all important for the success of the omni-channel marketing.

Omni – Channel Marketing:-
In the present, new ways of marketing and selling has been introduced. As the whole
world is being global village, thus the distances for communication channels has been
shrinking more and more with the passage of time. In the traditional model, the single
channel model was used in which the only brick-n-mortar method i.e. offline mode for
selling was used. While in multi-channel model, different methods including the brick-n-
mortar and online i.e. E-Commerce method was used (Acar and Puntoni, 2016).
However, the technology has increasing and new ways are being developed for ease of
the general public. Now, the omni channel marketing and selling of the product in which
every way of selling the product has been introduced. Almost every person in the world is
using the android phone and the company is developing their official android applications
through which the online shopping and selling has been much more possible. All the
brands have now focused not only on the online selling of the product but also selling
through the omni channel. Therefore, the customers have now focused to make effortless
and seamless purchase of the products and the consumers are now capable to have high
quality purchasing experience (Bell, Gallino and Moreno, 2014). For instance, in the
omni marketing, an official android application of the store is created and on sales of
certain product, a code is generated and such product would be told to the shop retailer
and the payment would be made as per the amount generated on sale of the product.
References
Acar, O. A. and Puntoni, S. (2016), "Customer empowerment in the digital age",
Journal of Advertising Research, Vol. 56 No. 1, pp. 4-8.
Bell, D. R., Gallino, S. and Moreno, A. (2014), "How to win in an omnichannel
world", MIT Sloan Management Review, Vol. 56 No. 1, pp. 45-53