OMV Petrom Marketing Strategy: An Evaluation of the 8Ps Marketing Mix

This presentation provides an evaluation of OMV Petrom's marketing strategy through the lens of the marketing mix, analyzing the 8Ps: Product/Service, Price, Promotion, Distribution, Partnership, People, Process, and Physical Evidence. It highlights OMV Petrom's position as the largest oil and gas producer in Southeast Europe, its pricing strategies influenced by taxes and geographic segmentation, and its promotional efforts including collaborations and loyalty programs. The analysis also covers the company's distribution network, partnerships with retailers like Auchan, and its HR strategies for talent management. The presentation concludes by examining OMV Petrom's physical presence and financial reporting practices, offering a comprehensive overview of their marketing approach.