Business Report: On-Call Mechanic Service Business and Feasibility

This business report analyzes the feasibility of an "On Call Mechanic Service" business model. It identifies the problem the business solves, which is the lack of convenient and accessible auto repair services. The report outlines the generated benefits for consumers, such as mobile auto mechanic maintenance, service, and repair, along with bidding for auto repair contracts. A proposed business model canvas is presented, detailing key partners, activities, value propositions, customer relationships, channels, customer segments, key resources, cost structures, and revenue streams. The feasibility evaluation suggests that the business can compete successfully in the auto repair industry through a low-price strategy and a competent quality assurance team. The report concludes that the "on call mechanics service" concept is highly feasible and offers the advantage of reaching numerous customers quickly. Desklib provides similar solved assignments and past papers for students.

Running head: BUSINESS REPORT ON “ON CALL MECHANIC SERVICE”
Business Report on “On Call Mechanic Service”
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BUSINESS REPORT ON “ON CALL MECHANIC SERVICE” 1
Table of Contents
Introduction..........................................................................................................................2
Problem Identification.........................................................................................................2
Generated Benefits...............................................................................................................3
Proposed Business Model Canvas.......................................................................................5
Feasibility Evaluation..........................................................................................................7
Conclusion...........................................................................................................................8
References............................................................................................................................9
Appendix............................................................................................................................11

BUSINESS REPORT ON “ON CALL MECHANIC SERVICE” 2
Introduction
Since the invention of the automobile a whole business opportunities lot have been
generated within the automobile sector along with mobile auto mechanic repair business is one
of them (Blumberg, 2016). The new business idea focuses on developing effective on call
mechanic service through developing fleets of automobiles are being added to the garages of
consumers. This new business idea is focused on offering better mechanical services to its
consumers. The new idea of business is focussed on developing an auto workshop along with
hiring the services of mobile mechanics if required (Bozeman & Su, 2015). If required this new
business idea will offer auto mechanics with routine servicing, major repair works or in order to
refurbishing their cars. The objective of the paper is to carry out analysis of the new idea along
with proposing a new business model canvas. It the new idea will be developed based on which
the new idea will be developed. Feasibility evaluation of on call mechanic service will also be
conducted along with analysing the critical success factors of the company.
Problem Identification
The auto repair industry of Australia is observed to be an open industry that has a
decreased level of market share concentration (Finch, 2016). Even though huge automobile
organizations operate within the sector, revenue is also spread between several small auto
garages along with even mobile auto repair businesses. It is recognised that there are no auto
company or repair shop that can account for more than 5% of the revenue generated by the
organization (Wiese, Min, Hong & Zimmerman, 2015). For such reasons the mobile mechanic
businesses along with small auto repair shops are responsible for a huge percentage of plays
within the auto repair services sector (Geisner et al. 2015). Considering this scenario, the new
business of “On call mechanic service” is considered to be implemented for the reason that it is

BUSINESS REPORT ON “ON CALL MECHANIC SERVICE” 3
deemed to attain increased growth within the Australian automobile services sector. Another
reason for which the proposed business model canvas of “On call mechanic service” is deemed
suitable is that the individuals and businesses have indicated high demand for mobile auto repair
services.
Another reason for which this new business approach is needed in the industry as the
increased per capita disposable income along with corporate profit encourages customers to
select suitable auto repair and maintenance services in comparison to “do-it-yourself” repair
services (Georgiev, Noulas & Mascolo, 2014). Increasing disposable income levels are
anticipated to develop continuously that encourages the consumers to spend increased amounts
on the repair and maintenance of automobiles. It is turning out to be important for find
automobile engineers, mechanics along with technicians that does not have necessary finance for
renting a shop for the mobile auto repair garage business. They area also identified to move
around particularly on the highways with their complete tool box searching for cars, vans and
trucks those are broken down (Gross & Seelig, 2017). In order to survive within the competitive
business environment as a mobile repair and maintenance organization needs more than technical
know-how to deliver standard auto repairs along with maintenance jobs along with maintaining
proper change for developing servicing and repair charges.
Generated Benefits
“On call mechanic service” has considered the demands of the consumer and market in
which it operates through offering exceptional value-added services (Gross, 2017). The company
has considered to offer unique benefit to its consumers through introducing its mobile auto
mechanic maintenance, service along with repair garage through sending introductory letters
along with the brochures to all the partner transport and haulage organizations. The company

BUSINESS REPORT ON “ON CALL MECHANIC SERVICE” 4
will also offer benefits regarding the bidding of auto repair, servicing along with maintenance
contract from the government along with the cooperate companies (Gunasekar et al., 2017).
Advertising the new business along with the proposed business model is deemed to be beneficial
within relevant business automobile magazines, TV stations, radio stations along with
newspapers along with listing the company’s business within the yellow page ads will facilitate
its consumers to attain extra benefits. Different packages regarding distinct categories of
consumers for working with their budgets along with offering exceptional services. The benefits
that will be offered by the company are repairing along with replacing automobile exhaust
systems along with repairing the automotive transactions along with automotive brakes (Sakurai
& Napolitano, 2017). The company will also offer beneficial services such as automobile wheel
alignments repair services, automotive transactions along with automotive electric repairs values.
Another benefit that can be offered by the company includes increase in managements
effectiveness through recruitment, orienting, selecting along with appraising job results along
with offering educational opportunities. For attaining competitive advantages, “On call mechanic
service” will offer exceptional mobile mechanic repair along with maintenance organizations
needs more than expertise along with knowing the ways in which delivery standards auto repairs
along with maintainice jobs (Wiese, Min, Hong & Zimmerman, 2015). Within the repair services
industry the company focusses om offering enough facilities for the huge automobile repair
services along with offering servicing and maintenance contracts from huge companies. The
prices of the company’s services are observed to be low through considering collection of
payment in advance from business organizations that will use the companies’ services for routine
servicing, repairs and maintenance. Specialised discount rates will also be offered as additional

BUSINESS REPORT ON “ON CALL MECHANIC SERVICE” 5
benefits by “On call mechanic service” to all its consumers at regular period (Sakurai &
Napolitano, 2017).
Consumer satisfaction and safety is deemed to be the top priority in “On call mechanics
service”. Additional considerations for the customers that requires fleet service will also be
ensured by the company as the auto mechanics offers two to three options that can be made in
maintaining regular maintenance to the consumer requirements in a manner that the auto
mechanics wit the help of highly skilled staff that will offer repairs with good after sales service
along with courageous. Other benefits will also be offered by the company includes offering
visiting time for repaid mechanic along with approximate timeline (Steingold, 2017). The door
services are also offered by the company because of four valuable aspects such as simplicity,
transparency, convenience and quality.
Relied on the emergency and requirements, expert professionals are employed within the
“On call mechanics service” company. The employees within the company will make sure that
the issues within the cars of the consumers are recognised, resolved and at the same time the
vehicles are brought back within proper condition within a specific timeline (Wiese, Min, Hong
& Zimmerman, 2015).
Proposed Business Model Canvas
Key Partners
 Advertisers
 Associates
 Joint venture
 Suppliers
Key Activities
 Consumer
service
through the
identificatio
Value Propositions
 Broad range
of promotions
in order to
obtain
Consumer
Relationships
 Identification
regarding the
culture and the

BUSINESS REPORT ON “ON CALL MECHANIC SERVICE” 6
 Investors n of the
needs of the
customers
 Purchase of
raw
materials
and
advanced
machinery
 Efficient
Supply
chain
management
customer
attention
 Competitive
pricing
 Operating
within
Supermarkets
segmentation
regarding
customers
 Personalization
 Consumer
satisfaction
through the
usage of mobile
mechanic repair
and
maintenance
garage
 Quality
management
 Reward
programs
Key Resources
 Brand
 Identification
of trends for
introducing
new products
which supports
Channels
 Websites
 Mobile apps
 Departmental stores
Consumer Segments
 Massive market
for consumers
looking for
repairing and
replacing
automotive

BUSINESS REPORT ON “ON CALL MECHANIC SERVICE” 7
the healthy diet
needs of the
consumers
 Ensuring
product
availability in
the market
 Serves more
than 24 million
consumers
every week
 Developing
trends and
generating
modern retail
model that are
followed by all
its stores
engines
 customers
 Small businesses
 Households
Cost Structures
 Offices
 Advertising and marketing
 Salaries
 Taxes
Revenue Streams
 Retail sales
 Online sales

BUSINESS REPORT ON “ON CALL MECHANIC SERVICE” 8
 Cost of goods
 Rent
 Assets
Feasibility Evaluation
In evaluating the new business idea of “on call mechanics service”, it can be gathered that
by means of this business of mobile repair line (Sakurai & Napolitano, 2017). Through
implementing such new business, the company is anticipated to compete successfully within the
industry of auto repair companies. Moreover, the company will have a competent quality
assurance team which can make sure that all the services and repairs along with job maintenance
conducted by “on call mechanics service”, or associated services. Based on such factors of the
company’s business aspects, it can be signifying that for positive business changes growth along
with low price strategy is implemented by the company (McKeever, 2016). This makes the new
idea of generating “on call mechanics service” highly feasible along with ensuring offering
advantage of reaching a number of customers within a short time span.
Conclusion
The objective of the paper was to carry out analysis of the new idea along with proposing
a new business model canvas. It the new idea will be developed based on which the new idea
will be developed. It was gathered from the paper that the new business idea on “on call
mechanics service” is focused on offering better mechanical services to its consumers. The new
idea of business is focussed on developing an auto workshop along with hiring the services of
mobile mechanics if required. If required this new business idea will offer auto mechanics with
routine servicing, major repair works or in order to refurbishing their cars.

BUSINESS REPORT ON “ON CALL MECHANIC SERVICE” 9

BUSINESS REPORT ON “ON CALL MECHANIC SERVICE” 10
References
Blumberg, D. F. (2016). Managing high-tech services using a CRM strategy. CRC Press.
Bozeman, B., & Su, X. (2015). Public service motivation concepts and theory: A critique. Public
Administration Review, 75(5), 700-710.
Finch, B. (2016). How to write a business plan. Kogan Page Publishers.
Geisner, K. A., Perez, K. S., Latta, S. G., Sugden, B. J., Vaught, B. I., Cole, J. B., ... &
McCulloch, D. (2015). U.S. Patent No. 9,128,520. Washington, DC: U.S. Patent and Trademark
Office.
Georgiev, P., Noulas, A., & Mascolo, C. (2014). The call of the crowd: Event participation in
location-based social services.
Gross, D., & Seelig, T. (2017). Fracture mechanics: with an introduction to micromechanics.
Springer.
Gross, D., (2017). Fracture mechanics: with an introduction to micromechanics. Springer.
Gunasekar, G. D., Espino, M., Moore, R. G., Freeman, M. B., McKiel Jr, F. A., & Roberts, P. A.
(2017). U.S. Patent No. 9,661,142. Washington, DC: U.S. Patent and Trademark Office.
McKeever, M. (2016). How to write a business plan. Nolo.
Sakurai, J. J., & Napolitano, J. (2017). Modern quantum mechanics. Cambridge University
Press.
Steingold, F. S. (2017). Legal guide for starting & running a small business. Nolo.

BUSINESS REPORT ON “ON CALL MECHANIC SERVICE” 11
Wiese, J., Min, J. K., Hong, J. I., & Zimmerman, J. (2015, February). You never call, you never
write: Call and sms logs do not always indicate tie strength. In Proceedings of the 18th ACM
conference on computer supported cooperative work & social computing (pp. 765-774). ACM.