Business Plan: Mobile App for On-Demand Hair and Makeup Services

This assignment presents a comprehensive business plan for a mobile application designed to connect customers with hair and makeup artists for on-demand services. The plan delves into the core aspects of the business, starting with the value proposition, which highlights the convenience of at-home services and the ability to cater to diverse customer needs. The business model canvas is utilized to outline key activities, resources, partners, and revenue streams, along with a detailed look at the cost structure. The assignment also includes a customer segmentation analysis, identifying both end-users and service providers. A hypothesis and data gathering plan are included, outlining the methods for gathering information to validate the business concept and consumer needs. The plan emphasizes the importance of providing quality services and building a strong customer base by addressing specific needs and providing a convenient platform. Furthermore, the plan provides a detailed analysis of the market and the competitive landscape. The assignment concludes with references to relevant academic research.

Styling on the Go
(App for calling hairdressers and makeup artists to home)

Men or women, regardless of their age, in today’s world, are in need of makeup and
hair dressing services whenever they need to attend a particular function or event. This
app provides them with the option of booking for both the services at their respective
homes.
• Especially in the wake of coronavirus outbreak, this business opportunity is
investable, profitable and lean as people across the globe are currently afraid of moving
out of their homes for anything until and unless deemed essential.
Investable, Profitable and “ Lean” Opportunity

The Value Proposition Canvas
Customer Jobs
• Variety of hair
&makeup services
• Affordable service
provision
Pains
• Can not book
services in the
absence of
mobile app
• Ineffectively
working net
Gains
• Timely services as
per comfort and
convenience
• Price and quality
balance
Pain Relievers
• Provision of quality
services
• Targeting people
irrespective of gender and
age group
Products
& Services
• Makeup
services on
the go
• Hair
dressing
services on
the go
Gain Creators
• Provision of services at home
• Provision of customized services
• As fast as services available in
one hour from booking
Value Proposition Customer Profile

Business Model Canvas
Key Partners Key Activities Value Propositions Customer Relationship Customer Segment
 Cosmetic and
supply
companies
 Social
networking
 Fashion
houses
 Capturing consumer
preferences
 Marketing of services
For customers:
 Personalized
recommendations
 In-app chat with vendors
For vendors:
 Add serve charge based
on fixed of hourly price
 Interactive service
 Online community
 Review and rating
 Social media
Users: Those who could not find
local vendors
Vendors: Local service providers
those who are looking to grow
their business and Professional
experts who are looking forward
to earn extra money
Key Resources Channels Revenue Streams Cost Structure
 Industry experts
 Online platform
 Robust mobile app
 Direct
 Create awareness
 Subscription model
 Pay per use
 Advertisements
 Value Driven (Staff)
 Overhead for application
 Technology infrastructure

Hypothesis and Data Gathering Plan
Hypothesis
By developing consumer service communities and treating customers according to their
needs and perception business can effectively serve their consumers. Along with this by
offering multichannel support and reducing wait times and offering personalized
services also benefit business to maximize overall level of consumer satisfaction.
Data Gathering Plan
The data for coming up with this entrepreneurial idea will be gathered by way of desk
research, field research, survey and observations.

References
De Bernardi, P. and Azucar, D., 2020. Startups and Knowledge Sharing in Ecosystems:
Incumbents and New Ventures. In Innovation in Food Ecosystems (pp. 161-188).
Springer, Cham.
Krishnan, S.N., Ganesh, L.S. and Rajendran, C., 2019. Conceptualization and
Characterization of the Start-up Phase of Business Ventures.
Akcigit, U., Dinlersoz, E., Greenwood, J. and Penciakova, V., 2019. Synergizing
ventures (No. w26196). National Bureau of Economic Research.
Georgallis, P.P. and Durand, R., 2017. Achieving high growth in policy-dependent
industries: Differences between startups and corporate-backed ventures. Long Range
Planning, 50(4), pp.487-500.