Business Strategy Report: Analyzing One Delivery (Unit 32 Module)

This report provides a comprehensive analysis of One Delivery's business strategy, examining both its external and internal environments. The analysis begins with an application of the PESTLE model to assess the macro-environmental factors influencing the company, followed by an examination of the Ansoff Matrix to evaluate growth strategies. Stakeholder analysis is then employed to identify and categorize key stakeholders. The internal environment is assessed using the McKinsey 7-S framework. Porter's Five Forces model is applied to evaluate competitive forces within the market sector, and the report concludes with the development of a strategic management plan, including strategic priorities and objectives. The report utilizes various frameworks and models to provide a detailed overview of One Delivery's strategic position and potential future directions.

Unit 32 Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Apply the suitable models to analyse the external environment for a given company....1
TASK 2............................................................................................................................................7
P2 Using appropriate frameworks analyze the internal environment and capabilities of a given
organization............................................................................................................................7
TASK 3..........................................................................................................................................13
P3 Apply Porter’s five forces model and to evaluate the competitive forces of a given market
sector for an organization.....................................................................................................13
TASK 4..........................................................................................................................................14
P4 Apply a range of theories, concepts & models, interpret & devise strategic planning for a
given organisation................................................................................................................14
M4: Strategic management plan that includes strategic priorities and objective.................17
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20

INTRODUCTION
Business strategy is the aspect which helps the business to form the strong strategy so
that they can make the best use of their resources and attain higher profitability and growth. It is
important for the organsiation to have the appropriate strategy in their business so that they can
establish the effective brand image in the competitive market (Reid and Walsh, 2017). One
delivery is the chosen organisation for this report. It is UK based food delivery restaurant which
is offering the online food delivery services across the 90 areas in the UK. The company is
founded by the Craig Pollack in 2013. This report will cover the various models in order to
analyse the internal and the external business environment.
TASK 1
P1. Apply the suitable models to analyse the external environment for a given company.
It is important to identify the internal environment factors so that it can effectively evaluate
the impact of this factor on the business performance. External environmental factor is
considered as a factor that is directly find the functionality of a organisation. Pestel analysis is
being conducted in order to analyse the micro environment of one Delivery is explained as
follows:
PESTLE Analysis
Analysis of the framework of analysing the impact of macro factors in the performance of
organisation so that the management can take a correct decision in order to comply with the
external environment. Some factor of this analysis are given below:
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Figure 1, Scanning the Environment: PESTEL Analysis, 2016
 Political factors: These are the factor which is mainly concerned with the political
instability, foreign trade policy, trade restrictions, taxation policy and trade regulation.
Necessary to follow all the rules and regulation which is been imposed by the
government so that One Delivery can run their business in an appropriate manner. This is
the main consideration of the resources so that company can cope up with the political
environment of the United Kingdom so that they can sustain in the market for a longer
period of time. In context of one delivery online food service, it is concluded that UK has
political stable conditions. There are possibilities to pursue opportunities within UK food
industry. Consumers are provided nutrition and good quality food to consumers of UK.
 Economic factors: These are the factors which includes interest rate, exchange rate,
unemployment rate and many other factors that is directly affecting the functionality of
the business. One delivery is delivering their product in the other parts of the world so
company can lead to growth the economy. In context of UK, it is analyzed that UK
provides boom to food industry. That is why economic conditions are feasible for one
delivery online food service to manage the operations.
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 Social factors: these are the factors which are concerned for the social culture factor,
purchasing power of the consumer, buying habits of the consumer and many other factors
that is directly affecting the operations of the business (Rawal and Saavedra, 2018). One
delivery is always emphasizing on these factors and also take care about any of their
potential customers so that they can provide positive impact on their planned by offering
quality goods in the society. Health consciousness is an important factor that is
considered while providing food to consumers. People do not prefer high calorie food
nowadays. That is why this social factor will affect the services provided on One
delivery.
 Technological factors: These are the factor which include innovation and advancement
in the technology that is adopted by the firm in order to meet the huge competition
market. One delivery is using the innovative and advanced techniques in their disease
operation in order to meet the changing demands of their potential customers. Some
technological factors like social media platforms can be used by one delivery to promote
its services. Other thing includes providing the facility of mobile apps and online
payments to customers.
 Legal factors: it is important for every business firm to follow all the policies and
regulation which is imposed by the government of United Kingdom. One delivery is
following the various laws like employnment law, privacy law, consumer protection law
and security law so that they can run their business in the lawful manner. In case of legal
factors, it is considered that one delivery is adopting food regulations provided by UK
government.
 Environmental factors: these are the factors which are concerned with the ecological
aspects in the environment that includes climate change weather population and
pollution. One delivery is required to practice green marketing strategies and initiate
some by which we can spread awareness for saving the environment. There are several
health repercussion of the food that is consumed nowadays. The preparation of meat uses
huge amount of water and it creates significant amount of carbon footprint. The meat
industry is tearing down large amounts of forest to create new space for farms. The result
of this is that more and more individuals are switching to plant-based diets, and
governments are slowly taking interest.
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Ansoff Matrix
Ansoff matrix is the strategic planning techniques to table structure framework by discussing
manager education and employee can determine their strategies for the future development. It is
also known as product /market expansion grid techniques. This model consists of four business
strategies that is considered One Delivery and the model is developed by manager J. Igor Ansoff.
All the elements of this model is explained as follows:
Figure 2, Strategic Growth with the Ansoff Matrix
 Market penetration: This is the strategy which includes the rising sale of the product in
the existing market. It is the strategy which is adopted by the business who want to
increase their market share. One delivery can use this strategy as they want to improve
the market share and company is focusing on offering the large number of customers.
Company also improves the promotional activities and channel of distribution.
 Product Development: it is the strategy which is concerned about introducing a new
product and services in the existing market. The organisation strategy that is having
strong understanding about the latest market situation and this strategy help in offering
our innovative solution to meet the likewise of existing market. One delivery also using
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this is strategy by limiting the research and development expansion which lead them to
increase their product range.
 Market Development: it is the strategy focuses on entering into New Market with the
existing product and this is very successful as It helped the business understand the new
technology leverage in the new market. One delivery online food service can use this
strategy for increasing the brand image in front of customers. This also helps in tapping
into new potential customers.
 Diversification: strategy in which the company focuses on entering into New Market
with new product development. This is strategy is very risky because both products and
market will be new so it is recommended to the company to do the effective market
research in order to increase their sale in the large market. In context of one delivery
restaurant, it is concluded that diversification strategy can be used by providing quick
online delivery, packages of food, etc.
It is concluded from Ansoff’s matrix of one delivery restaurant that best strategy is market
penetration. This is known as strategy in which services have to be modified and customer
satisfaction level can be increased.
Stakeholder Analysis
The analysis that is important part of the stakeholder management techniques that helps in
knowing the stakeholders and their needs (Satyro and et. al.,2021). The main consideration of
using this analysis as it helps in identifying the key stakeholders would directly or indirectly
connected with the success of the company. Issues which are better for the specific project of the
business and thare primary stakeholders and secondary stakeholders. Primary are the one who is
directly affected the functionality of the business whether it could be positive or negative. Owner
and secondary stakeholders are the people who is directly affect personality of the business and
they are less affected in comparison to primary stakeholders. Stakeholders of the complete
differentiated on the basis of interest and power that is explained as follows:
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Figure 3, Stakeholder Analysis, 2021
 High power, highly interested people: These are the type of stakeholders who are
actively take part in the various operational activities who is having high power and
higher interest. This type of stakeholders are so top management of the organisation and
board of directors. In context of one delivery restaurant, owner comes under this
quadrant.
 High power, less interested people: These are the type of stakeholders who are having
high power but they are not interested in the the business that what is conducted on the
business activities. These stakeholders are suppliers, partners and investors. In this
quadrant, investors and suppliers of one delivery are present.
 Low power, highly interested people: the type of Government schools have no interest as
they give their best material in the organisational goal. Helpful and supportive and every
activities and employees and leaders are considered in this phase. In context of one
delivery, staff members falls under this quadrant.
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 Low power, less interested people: the type of stakeholders who is having low power and
less interest as they are includes the lower level of employees. They do not take more part
in business functions and operations. In context of one delivery, external users like
delivery staff falls in this quadrant.
TASK 2
P2 Using appropriate frameworks analyze the internal environment and capabilities of a given
organization.
It is important for every organisation to use the appropriate framework that help in analysing
the internal environment and the capability of the company. One delivery is adopting particular
framework that help in evaluating the internal environment and analyse its capabilities for the
future development of the country. There are some framework methods and model that are being
used by the One Delivery is explained as follows:
McKinsey Strategy model
McKinsey 7-S Framework is a strategic approach that is useful to improve the productivity
of the organization and helpful to maintain the working of each and every employees. The main
purpose of this framework is to increase the wellbeing of the one delivery organization and also
helpful to improve the performance level of their employees. This model is beneficial to analyses
the impact of internal factor on the productivity and effectiveness of the organization.
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Figure 4, McKinsey 7S Framework, 2018
 Strategy - This is contained as the initial stage of this strategy which can help to
generate the strategies in order to obtain the most possible outcome. This stage is
beneficial to gain the more competitive advantage which can help to determine the
effectiveness of the organisation. One delivery is famous delivery service company which
can maintain a strategy so that company can gain more competitive advantage as
compared to their rivals. One delivery shared high value which can helpful to lead the
success and gain more market share. This strategy basically considered under the the hard
elements of this model.
 Structure - it is necessary to prepare a a systematic structure which can help to to
maintain the discipline in the organisation. In this stage, organisation manager is
responsible to formulate a strategic structure which can help to to provide proper
guidance to their employees and other staff members. One delivery follows proper
structure which can help full to provide clear understanding to their staff members for
their working tasks.
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 System - In order to get success, it is essential for each and every organisation to take
care about their system in which organisation can effectively manage all the task and
operations in an appropriate manner. One delivery maintain a a statistical framework and
produce a systematic plan which need to follow these staff members to achieved a today
target in an effective way. With the help of systematic plan, all the staff members can do
their work properly.
 Shared value - This factor is beneficial to create an influential value which can help full
to to maintain the the performance structure of the organisation. One delivery need to
share value in context of corporate culture and maintain ethical consideration at the
workplace which can help full to provide good market value and maintain productivity
and profitability of the organisation.
 Style - With the help of this factors, organisation can follow an appropriate style which
can differentiate them from the other organisation. One delivery needs to take care of all
the operations and use an appropriate working style which can help to maintain the brand
value of the organisation (Papaioannou and et. al., 2018). One delivery needs to provide
an effective training session so that all the staff members can adopt any specific style to
perform their day-to-day task.
 Satff - Through this strategy, organization can pay more attention to their staff members
so that they can perform their job effectively with the guidance of their superior and
manager. One delivery focused about their staff members and motivate them regularly
via rewards and monetary benefits so that they can perform their task without any
pressure (Kabir, 2019).
 Skills - This strategy is very useful for each and every employees of the organisation
because it can help to to develop new skills and competencies on the basis of current
market Situation. One delivery need to provide proper guidance to their employees so
that they can effectively Sharpe their skills and maintain their performance.
Resource based Review
It is come out at the better strategy that help informal letter that specific understanding of
the business analyst in order to meet the competitive advantage in the large market. It is the
theory which is developed by B Wernerfelt, Hamel during 1980s to 1990s.
Importance of resource-based view
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It is important for all the firm to use the resource-based view strategy so that it helps in
gaining a substrate level and specific competitive advantage. This model analyse the resources
and allocate them in the various departments so that they can use the right technology in the
different departments. One Delivery can use this model as it helps in creating the visibility for
the appropriate and effective resource allocations. The self in gaining more competitive
advantage by which the complete installation good brand image in the large market.
Resource based view analysis
This is the study is beneficial for the company as it spread the understand about the
performance and the other competitors in the large market. Personal message is being adopted
why the specific firm which is useful and evaluate the strength and weakness of a company and
also analyses the performance of their employees. For more clear understanding about this
strategy, company analysis the various types of assets resource-based view that are explained as
follows:
 Tangible Assets: These assets which are concerned about the physical resources of the
company that are quantified in nature. It includes machinery capital infrastructure goods
and other types of equipment’s that are easily acquired by the competition in an asset that
offers the less competitive advantage in the large market (Papaioannou and et. al., 2018).
These are the resources which is acquired by the business so that they can get a
competitive advantage in the large market.
 Intangible assets: these are the type of resource based review which do not have any
physical appearance and that are intelligent in nature. The types of assets mainly contain
the trade mark, Intellectual property, brand image that do not affected by the competition
in the large market.
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