One Elm Pub: Operations Management Strategy for Revenue Increase

This report focuses on the operations strategy for the One Elm Pub, a well-known establishment in Stratford experiencing a decline in sales. The analysis begins with an overview of the pub, its current challenges, and the need for operations management to address the issue. The key priority identified is business diversification, specifically expanding the number of branches and broadening the offerings, including food and drinks. The report suggests a specific operations strategy of opening new branches in nearby areas, accompanied by marketing and promotions to reach a wider customer base. The importance of developing and implementing this strategy lies in increasing sales, publicity, and revenue. Operations management's role in designing new services and products involves online and local marketing, promotional offers, and menu updates. The report highlights the significance of marketing, expansion policies, location selection, and menu improvements to drive revenue and business growth.

One Elm Pub

One Elm:
Brief about it
One Elm is one of the renowned and centrally located pubs in Stratford and this is
frequented and is known by many. It has had very good sales over the time and is also
a popular choice among the locals and also the visitors to this place. This is a two
storied building and foods are also served in the pub. Being a neighborhood pub in
Stratford this is one of the busiest one and thereby the revenue of the pub is also
quite high and impressing. It has a very interesting interior with Mediterranean menu
options and also courtyards and exposed beams (Giannikis et al. 2015). This pub
serves both food and drinks and is the perfect spot to meet up with friends and family
(Giannikis et al. 2015).

Recent problem:
Brief about current problem in the pub
The recent problem in this scenario is the fact that the sales of this pub has gone
down and the sales is not like before, the way it used to be and hence a great impact is
seen in the profit amount which is not up to the mark (Giannikis et al. 2015). The
management is thereby thinking about opting for operations management in this
scenario.

Operations management:-
Brief about it
Operations management as per Helo, Gunasekaran and Rymaszewska is referred to
as the operation and work format and also the structure and way of proceeding with
the work so that this can bring some effective result for the organization. Operations
management is necessary to keep the work approach upright and perfect and is also
necessary to bring effective result in the performance of the organization, in the end
result or outcome of the organization and others (Helo, Gunasekaran and
Rymaszewska 2017). In case of One Elm pub operations management is very necessary
or is also very much required since this can help in bringing back the right operations
and working form in the organization and also can help in addressing the recent or the
current problem of low sales as with proper working structure the output will also
enhance and at the same time the issue of low sales would also be addressed (Helo,
Gunasekaran and Rymaszewska 2017).

Key priorities for One Elm:-
Diversification of business
Expanding of business
The key priority here is diversification of business which comes under operations management
only since here the operation of business that is the selling area or the business area is being
changed and hence the approach of operations management is very much connected here
(Helo, Gunasekaran and Rymaszewska 2017). The business currently is at Stratford and the
requirement or the priority in this context is extending the area of its sales and also extending
the area of its business so that it can reach out to more number of people and more number of
customers can also be brought in for the pub (Helo, Gunasekaran and Rymaszewska 2017).
Expanding of business is also one of the aspects or approaches here that is all about expanding
the products, the services and also the stores as well of the pub. Unless and until the
diversification approach is perfectly implemented or is taken into consideration no effective
result or addressing of the sales issue can be done. Other than this the diversification can also
be brought about in the food menu options (Helo, Gunasekaran and Rymaszewska 2017).

Specific operation strategy:-
Increasing the number of One Elm branches in nearby or adjacent places of Stratford and
increasing the food and drinks offerings and also marketing about the new expansion
This new expanse of stores in nearby areas of Stratford is one of the most effective and
important one in this context since this is all about expanding or diversifying the business
and the step needs to be accompanied with marketing and promotions so that more
number of people can come to know about the fact that One Elm pub has now opened its
doors in places other than Stratford and that they can avail the services of this pub from
other places in the US as well (Helo, Gunasekaran and Rymaszewska 2017). Other than this
the approach of including new items or new products will also help in expansion and will
help in bringing more revenue in the process (Helo, Gunasekaran and Rymaszewska 2017).
This will attract more number of people and as the other areas are covered potential
customers from new places would also come up and would also add in to the revenue
collecting procedure of the organization or the pub (Helo, Gunasekaran and Rymaszewska
2017).

Importance of developing and implementing this specific operations strategy
The importance of developing and implementing the operations strategy is mainly to address the
recent problem that is low sales of the pub (Helo, Gunasekaran and Rymaszewska 2017). The
specific operation strategy like expanding business in other locations will require bringing in the
approaches of marketing, promotion and publicity as well. All these would be done by the
operations management consultancy that has been hired in this prospect and the operation
management will require to dwell on the policies of market expansion for which location
selection, structuring the pubs in the location and the marketing for One Elm in the new location
need to be precisely done (Helo, Gunasekaran and Rymaszewska 2017). The importance of
developing and implementing this specific operations strategy lies in the fact that this very
strategy would help in bringing about increased sale, increased publicity, increased exposure and
increased revenue or earning for the pub (Helo, Gunasekaran and Rymaszewska 2017). There this
specific strategy is so very important here.

Role of operations in designing the new services and products of One Elm
The role of operations management in designing the new services and product is to heighten
the new business expansion of the pub and also to address the low sales issue of the pub and
also to bring back the prospect of good revenue earning and development (Maylor 2015).
Operations management selects the design of online publicity or marketing, local marketing
through use of leaflets and hoardings and also promotional offers and the distribution of new
menu option and new location information as well (Maylor 2015). Operations management
will mainly take care of all these aspects of marketing, expansions, location finding, systematic
business process and also menu option (Maylor 2015). Operations management will, hugely
stress on the aspect of marketing, on the aspect of new expansion policies and also on the
aspect of location selection and publicity and menu upgrading as well.

Reference:
Maylor, H., Turner, N. and Murray-Webster, R., 2015. “It worked for
manufacturing…!”: Operations strategy in project-based
operations. International Journal of Project Management, 33(1), pp.103-115.
Helo, P., Gunasekaran, A. and Rymaszewska, A., 2017. Improving Marketing
and Operations Strategy through Industrial Services. In Designing and
Managing Industrial Product-Service Systems (pp. 37-42). Springer, Cham.
Giannikis, M., Mee, D., Doran, D. and Papadopulos, T., 2015, January. The
design and delivery of modular professional services: Implications for
operations strategy. In 22ND EurOMA Conference 2015, 26th June-1st July
2015, Neuchâtel, Switzerland.