One Fine Stay 3-Year Marketing Plan

This report presents a comprehensive three-year marketing plan for One Fine Stay, a London-based hospitality company. The plan includes an environmental appraisal analysis for the UK market, identification of two new target markets (Australia and China), and a detailed marketing mix for each target market. The report also includes SWOT and PESTEL analyses, consumer profiling, and positioning strategies. The marketing mix section covers product, price, place, and promotion strategies tailored to each market. The report concludes with control measures for effective implementation and monitoring of the marketing plan.