Strategic Plan for Media Project: One Take Session - ALC301

This document outlines a student's strategic plan for a media project titled 'One Take Session,' a musical series. The plan details the project's aim to release weekly music and video episodes, exploring media forms, production teams, monetization strategies (including advertising and crowdfunding), and target audience. The project, unique for its social media platform focus and single-take performances, aims to engage a younger generation through content views and shares. The plan covers project development, including technology use, independent company operation, and content production processes (pre-production, production, and post-production). It also addresses advertising, digital distribution, and the production team's roles, including producers, performers, and music/video directors. The plan emphasizes the importance of audience analysis and engagement for content updates and social media promotion, referencing various media and marketing sources.

Strategic Plan for Media
Project
Student`s Name
Course Name
Professor
Institutional Affiliation
City/State
Date

Introduction
 Creating, distributing and monitoring media projects
can be overwhelming. Plan well.
 My project is a musical series called One Take Session
 Aim- Releasing episodes of music and videos on a
weekly basis
Goal of the Project
 Discuss the kind of media that One Take Session will
make and produce.
 Explore examples of media form, production team,
monetization and audience.

Background
 Music is used to communicate information and entertain people.
 Made of various genres depending on the type and the location
of the music.
 Examples –pop, rock blues and R&B hip hop (Anderson 2013, p.
1010)

Music reality shows is now prominent
Australian television telecast a number of music reality
shows
The aim is to showcase their talent especially in
singing.
 voice Australia is an example of music reality in
Australia

Concept Generalisation and Selection of the
Strategic Plan
 My project is unique because it is based on the
social media platforms.
 The artist can perform their song and video
content, all in a single take.
 Does not require a lot amount of money in the
beginning
 Requires technical recruitment and technicians

Additional Details on Strategic Plan;
 Project is done in a small scale but will gradually
continue to expand as we grow.
 Crowdfunding policy will be adopted
 Promoting the idea of the show `` By the people for
the people
 The audience mainly consists of the younger
generation
 Content views, shares and engagement of the
audience will be used to measure success.

Financial support and Monetization
Advertising
 Usually depend on the popularity of the content exposure associated
with it
 Key to company generation of profit.
Crowd Funding
 This method will be adopted by the company.
 Increase the reach of contents as it involves thousands of people
contributing to the content
 Involves direct communication with a general audience.
Government programs and forms of subsidization
 Government also subsidizes taxes as a tool of convenience
for the filmmakers (Poria et al 2013, p. 256)
 Filmmakers are able to save a lot of money

Project Development
Film, internet, and online technology will be used in production process.
 One Take Session will operate as an independent company.
 Have full control of the creative aspect of what it produces.
 The company will receive support from organisations particularly in the field of
film, music and video gaming.
Content production will go through three processes namely the pre-production
process , production, post-production.
 Advertise through digital methods such as pop up adverts, official social media
environment, web banners, video on command among others.
 Email will be used to engage individuals directly.
 Facebook and Twitter competition campaigns.
 Use technological convergence to produce new content
 Download, stream and simulcast the music, films and various programs at the
click of a button.

 Distribute to youtube, BBC iplayer .
 Allow to search and pick outside of the scheduling
time.
 Post on Spotify and iTunes platforms.
 Build a vast playlist.
 Use technical codes and conventions in the production
of the film.
 Online technology.
 Exhibit its film and music content via online video, on-
demand services .

Production Team
 Producers who will oversee all aspects of the
production.
 Producers coordinate everything on set.
 Performers -use their art and confidence to reach out
to the larger audience (Smith & Zook 2011, p. 82).
 Performers entertain the public and publicize the
brand image through their innovative and unique
skills.
 Music and video directors-successful delivery of the
music reality show.
 Music directors- grooming, training and sometimes
choreographing.

Conclusion
 It is important for any content in the
media industry to analyse and engage
with the audience.
 Update the content of the shows
according to the demand of the
audience.
 Social media engagement by the
producers and filmmakers is crucial .

List of References
Anderson, C.W., 2013. What aggregators do: Towards a networked concept of journalistic expertise in the digital age. Journalism, 14(8), pp.1008-1023.
Bell, P., Gales, M.J., Hain, T., Kilgour, J., Lanchantin, P., Liu, X., McParland, A., Renals, S., Saz, O., Wester, M. and Woodland, P.C.,
2015, December. The MGB challenge: Evaluating multi-genre broadcast media recognition. In Automatic Speech Recognition
and Understanding (ASRU), 2015 IEEE Workshop on (pp. 687-693). IEEE.
Buil, I., De Chernatony, L. and Martinez, E., 2013. Examining the role of advertising and sales promotions in brand equity
creation. Journal of Business Research, 66(1), pp.115-122.
Chaffey, D., 2016. Global social media research summary 2016. Smart Insights: Social Media Marketing.
Jenner, M., 2017. Binge-watching: Video-on-demand, quality TV and mainstreaming fandom. International Journal of Cultural
Studies, 20(3), pp.304-320.
Poria, S., Gelbukh, A., Hussain, A., Bandyopadhyay, S. and Howard, N., 2013, June. Music genre classification: A semi-
supervised approach. In Mexican Conference on Pattern Recognition (pp. 254-263). Springer, Berlin, Heidelberg.
Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news
releases, and viral marketing to reach buyers directly. John Wiley & Sons.
Valenzuela, S., 2014. Facebook, Twitter, and youth engagement: A quasi-experimental study of social media use and protest
behavior using propensity score matching
Porter, J., 2008. Designing for the social web (pp. 21-40). Berkeley, CA: New Riders.
Patterson, S.J. and Radtke, J.M., 2009. Strategic communications for nonprofit organizations: Seven steps to creating a
successful plan. John Wiley & Sons.
Meredith, M.J., 2012. Strategic communication and social media: An MBA course from a business communication
perspective. Business Communication Quarterly, 75(1), pp.89-95.
Smith, P.R. and Zook, Z., 2011. Marketing communications: integrating offline and online with social media. Kogan Page.