IT/IS Strategy Evaluation & Managerial Approaches for ONEIC

This report provides an in-depth analysis of the IT/IS strategy of Oman National Engineering & Investment Company (ONEIC). It begins with a company profile, outlining its history, mission, vision, and competitive advantages. The report then investigates how IT/IS supports specific functional areas, particularly marketing, and how it contributes to the company's competitive edge through EPC projects, water projects, operation and maintenance, utility services, IT services, and training. Furthermore, the report evaluates the role of IT/IS in the company's performance, focusing on marketing methods, mobile payment systems, and digital marketing strategies. As a business development consultant, the report recommends two managerial approaches—method-driven and administrative—to enhance the company's performance. Finally, it discusses the company's processes in determining its IT/IS strategy and proposes methods for effective implementation.

IT Strategy
(Session-A)
Oman national & engineering co.(S.A.O.G)
Group Assignment
Done By:
Zahra Ali Al-Khabouri 12f9050
Mozan Abdullah Al-Naimi 12f9119
Bishr Jabr Al-Busaidi 10s5953
Majid Hamed Al-Hasani 12s8537
Submitted to:
Dr. Maria Teresa
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Q1-Part A: Company profile: To briefly describe the history (2 paragraphs), main
operations company’s competitive advantages
Introduction
ONEIC concentrates on its primary business of energy, utilities and water as a task
contractor, while diversifying and doing several aspects of business of gas and oil,
training, IT, manufacturing, municipal and marketing that might improve business profits
in several aspects of business.
Mission & Vision
Mission: Providing good quality products and also excellent international standards to
clients with a lot of pleasure.
Vision: Diversification and Growth of business achieves very high ambitions for all
stakeholders having a major contribution to the country’s economy.
Company History:
The establishment of ONEICwas envisaged in 1978 and was headed by a ministerial
choice by the Committee of Ministers of the Sultanate of Oman, due to this particular
choice; in 1979, Oman National Engineering& Investment Company(SAOG) was
created to control the power power system in the countryside regions of the Ministry of
Water and Electricity. To start with, Oman NationalElectricity Company (SAOG) was
called and also covers every one of its operations and procedures to deliver the
communications industry, water and electricity. It's registered constant development
which continues to be backed by effective dynamic management, shareholders and also
aproximatelly 3,800 employees.
Competitive Advantage
The competitive advantage of the company is that ONEIC leverages economies of
scope to push unit expenses down. They provide a good number of services and
products are able to result in advantages like reduced price. Clients might additionally
value variety like the choice provided by a big grocery store. They've effective functional
tasks that get things completed quicker, better or cheaper. They've permission to
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access greater fiscal resources than the competition could be a significant edge in
capital comprehensive industries.
a) Choose one functional area of the company and investigate how such function
is supported by IT/IS:
what kind of IT/IS are used by the company to support particular function.
Discuss.
A ONEIC's marketing is a process of interdependent tasks, that are linked by linkages.
Linkages are present when just how where a task is done impacts the price or maybe
usefulness of some other activities. Linkages commonly create tradeoffs in executing
various activities which must be enhanced. This optimization might require tradeoffs.
For instance, a considerably more expensive product design and also much more costly
raw materials are able to lessen after sale service costs. Such tradeoffs are resolved by
ONEIC, in accordance with the strategy of its, to attain naturally competitive advantage.
Linkages likewise need activities being coordinated. On-time delivery requires that
service activities, outbound logistics, and operations (installation, for example) better
work easily together. On time delivery without the demand for pricey inventory is
enabled by good coordination. Careful management of linkages is normally a strong
supply of competitive advantage due to the trouble opponents have in perceiving them
and also in resolving tradeoffs across ONEIC lines. (Armstrong, 2014)
b) b. Identify how competitive advantage of the company is gained by the use of
IT/IS.
The company has re established itself in an assortment of global competitive business,
like:
 EPC Projects builds energy plant life throughout the Sultanate. By construction
and design of gas turbines, construction and design of power plant life by diesel
motor.
 Water projects Design as well as development of numerous h2o projects:
TAHLIAfor Oman OilDevelopment, for the Ministryof Housing, Electricityand
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Water (MHEW). In the layout and building of MHEW chlorination plants in
eighteen locations that are different.
 Operation and also maintenance"ONEIC" after 1979 it's been referred to as
Operation and Maintenance Department, as well as the workers carries a broad
expertise in this division in Oman, then work in: DieselPower Plant, Gas
TurbineStation, Sewage Treatment Plant: Water, Desalination Plants:
MSF,Reverse Osmosis, reclamation clean water, in favor of SalalahSewage
Services Company.
 Utility service division contains the newest and the very best modern technology
to service electric service area. The division has probably the most excellent and
also well resourced staff to create invoices, look at countertop and collect
receivables. (Beardwell and Holden, 2015)
 IT services are Provided by consultancy to make sure company continuous
program and also the right way to recover misplaced or maybe information center
infrastructure solutions, along with additional aid services.
 In 2008, this particular company began a training institute, that had been called
as the Oman National Training Institute (ONTI) under the supervision of the
Ministry of Manpower to enhance the amount of training of the workers on the
Omani National Company for Investment and Engineering to be able to develop
their skills and abilities to do their duties towards the business by a professional.
Additionally, it offers for the government as well as private sectors education
courses.
Q1-Part B: Evaluate the role of IT/IS in the company by analysing the use of IT/IS
in particular function and its reflection on company’ performance.
The role of information technology is providing and also produces marketing methods
on mobile e-mail and phones, which really helps to facilitate communication additionally
advertising through online and through social media websites, that is a crucial way of
advertising for quick delivery of the thought of the item to the neighborhood. (Bondarouk
& Ruel, 2015)
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The organization depends on the group of costs regarding water and electricity from
customers. In order to facilitate this procedure, the business will help with the info
technology and advertising division in starting a method for mobile phones known as
(bill as well as pay) which enables the buyer paying electronically via the product. The
mobile payment structure supplies clients with effort and time and also ensures total
customer satisfaction
The company is helped by this system to boost its earnings through effortless payment
of ease and bills of use of the method of B&P around Oman and also minimize the
establishment of branches gathering payments throughout Oman and also lessen the
labor and also provide a huge amount of the business. (Carr and Snyder, 2015)
The company has made used of the best IT to market their products and services within
the market. They have used digital marketing features that has helped the company to
boost their sales. They have used all means of digital marketing to get the best results
for their business.
Q2. As business development consultant for this company, evaluate the role of
IS/IT within this business organization and recommend two appropriate
managerial approaches to boost the company performance?
The job serotonin in giving the fundamental principle whereby the Marketing
Department is able to follow up its work, success and development. E-commerce shows
advantages by boosting the effectiveness of communication channels, efficient
distribution and efficient transactions of channels
The job of info technology is in giving the marketing department to grow the work of
theirs and also access customers more simply through Internet advertising, as it
advantages by decreasing the price of unnecessary transactions in which
communication with knowledge and customers of their requirements started to be much
easier. (DeSanctis, 2014)
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Greater degree of customer satisfaction is the primary key to good results that can't be
attained without having a true period customer service process. ONEIC success relies
upon on recognizing its customers' requirements, satisfaction level, behaviours and
trends. Good communication will be the most effective tool to learn the consumer
demands, issues and the solutions of theirs. In the actual time, because of Online
Technology which has empowered us to speak with countless potential or even existing
consumer. Many channels are provided by it to speak with the buyer without going away
in rain or snow. Several of these stations are email, member portals, social media,
webinar, online text and newsletters or maybe multimedia chatting through the
smartphone. Enterprise organisations normally make use of customer connection
management methods (CRM) to support useful data for understanding future needs and
customer behaviours. (Dewits, 2016)
Two managerial Approaches
Marketing is able to really feel as a moving target, especially once the attempts fan out
in several directions. Remaining focused and also having a clearly defined strategy will
assist in obtaining the end game of higher product, service as well as brand presence,
along with improved revenue. To deliver new thinking on the advertising tactic, and to
fine tune what they've previously established in movement, look at five marketing
methods which can certainly assist with increase the important thing. (Ralph, 2014)
Method Driven Approach
Firms operating in a knowledge-based economy require a whole range of new skills and
dynamic competencies. These competencies are often renewed in the process of
managing innovation, through organizational changes, the enhancement of specific
skills, and technological changes within and outside a firm. The stark reality for
managers in ONEIC is that these technological solutions are often costly and the results
are unpredictable. In addition, the adoption of new technological solutions also requires
careful implementation and evaluation if the perceived benefits are to be achieved.
These factors make it clear that ONEIC must address the role of technology and
innovation in today’s knowledge-intensive organizations, to ensure that managers can
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make effective use of a firm’s resources and remain competitive. Both experienced and
future managers must equip themselves with a range of portable skills that harness
growing knowledge, technology, and engineering advances ONEIC, therefore, needs to
overhaul not only its content and delivery modes, but also the way in which it is used to
promote the knowledge management process in ONEIC. (Jacobs, 2014)
Administrative Approach
At a basic level a manager is responsible for ensuring his or her team delivers great
results. A good manager extends this further by ensuring that their individual reports are
able to be successful in their role, both in terms of knowing what to do, getting
unblocked, getting resources, feeling motivated and achieving results. A great manager
further builds on this and not only wants their reports to be successful in ONEIC but also
wants their reports to be the very best can they are in their career too. It invariably
results in some breathtakingly frank conversations, which is fine, if that foundation of
respect is there. When done right, this can bring tremendous loyalty and lifelong
benefits for ONEIC. (Leonard, 2010)
Q3. Discuss the company’s processes in determining IT/IS strategy for their
business and propose methods by which IS/IT strategies may be implemented in
the organization.
The management of ONEIC feels that good IT method starts with an IT informed
company strategy. The managing of ONEIC are thoroughly associated with the
development of other artifacts and those documents offering guidance about what the
enterprise has to do, the reason it must do it, and also just how it is going to accomplish
that. Only then could IT leaders develop their very own practical plans to allow for
business strategy.
IT method has turned into a crucial component for organizational leadership in recent
years. Its growing significance is a reflection of the rise of technologies itself as a crucial
component for business results. The significance of an IT strategy continues to be
amplified in the last several years as businesses focus on electronic transformation and
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thriving within the electronic era. Technology is crucial for producing business models,
services and products; improving customer service and client experiences; raising
sales; allowing employees and also enhancing productivity; and supporting interactions
with other business partners and vendors. (Lee & Lee, 2015)
Just as you will find different designs for the booklet itself, there are several methods to
address the development of an IT technique. Still, commonalities are present, like a
preliminary review of the organization’s present strategic IT program and associated
papers. This level must be adhered to by an evaluation of the way the company is
meeting established goals, goals, benchmarks and appropriate key performance
indicators. This evaluation must determine the technology already in use and also the
spaces available between these present IT activities plus strategic goals and the
objectives outlined in the continuing strategic plans.
Senior IT executives and then have to collaborate with their business side counterparts
to further build the IT strategy. They need to also look for some other online resources,
like investigation reports, to learn the company and technology trends which will
influence their organization’s sector. All this causes the groundwork for doing it
professionals to create long-term and short-term goals, spending budget projections,
know-how predictions as well as the perceived future opportunities and also
vulnerabilities that get into the science program together with the corresponding
summaries required for the ultimate document. (Powell & Dent-Micallef, 2015)
A solid IT strategy depends not only on building the strategy, but also on appropriate
implementation of it. All things considered, these documents do not do good in case
they are dismissed after completion. They need to be used to guide tactical technology
choices, therefore helping the IT division arrange its daily activities with the overall
business model and quest. Nevertheless, adherence to the IT method shouldn't be
excessively rigid. The quick pace of innovation and technology advancements need
businesses being nimble in case they wish to seize upon brand new, and at times
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unexpected, improvements which may assist them be better or competitive more serve
the market of theirs.
Therefore, the technology tactic has to be versatile. The senior management along with
other professionals should be also nimble, and need to reassess and redevelop the
science program at least possibly and annually revisit it all the more often to, for
starters, confirm the tactical plans align together with the technology approach as well
as, secondly, confirm the science approach remains aligned with the general
organizational objective as it changes in reaction to changing dynamics. (Helfen &
Kruuer, 2014)
The setup of the IT technique is going to prepare the ONEIC to get the highest benefit
from info technology innovations, improving research capability, improving learning and
teaching, and also driving efficiencies meant for management functions. It is going to
play a crucial part in supporting the recruitment and also retention of world class team,
researchers, academics which staff members, while offering the basis for the worldwide
sharing of study and coaching resources.
It places in place infrastructure to allow all staff members to communicate efficiently,
share info securely, and also collaborate globally and locally. Collaboration as well as
partnership are main to the technique, since they are going to enable the development
associated with a better IT organisation that supports distribution of solutions end-to-
end, and can respond effectively to the evolving technology landscape. They're also
crucial to boosting engagement with staff members to make sure that services satisfy
the needs of theirs; and to partnering with third parties equally in the distribution of
providers and in the integration serotonin beyond the perimeters of the Faculty.
(Leonard, 2010)
Through a focus on IT service excellence, a framework is established by the plan to get
service delivery and also enhanced job. The latest past has seen new main info
systems and also the next 5 years concentrates on obtaining the very best benefit we
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are able to from those devices, improving profits through bettering info quality and
accessibility, that'll allow much better decision making.
With a continuing target on instruction and very best process dissemination the IT
method seeks to empower researchers and teachers to innovate, staff to use IT
systems successfully, and staff to enhance their electronic literacy for discovering,
analyzing, and creating info using electronic technologies. (Ralph, 2014)
Conclusion
Today the speed of technical change is reversed. Information engineering is advancing
faster compared to technologies for bodily processing. The expenses of info storage,
manipulation, along with transmittal are falling quickly plus the boundaries of what's
doable in info processing are simultaneously growing. During the Industrial Revolution,
the railroad cut the traveling time from Boston, Massachusetts, to Concord, New
Hampshire, from 5 days to 4 hours, a factor of thirty. But the developments in info
technology are even higher. The price of pc power distant relative to the price of hand-
operated info processing is no less than 8,000 times more affordable compared to the
price thirty years back. The boundaries of what businesses are able to do quicker
compared to managers are able to check out the chances are being expanded by this
technological transformation. The info revolution affects all 9 types of worth activity,
from allowing computer aided design in technology growth to including automation in
warehouses. The brand new technology substitutes machines for man work in info
processing. Way to computers has been given by paper ledgers and rules of thumb.
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