OnePlus 8 Pro: Market Analysis, Strategy, and Profitability

This report provides an in-depth analysis of the OnePlus 8 Pro, examining its key features, pricing strategies, and marketing approaches. It explores the company's value-based pricing, contrasting it with cost-based methods, and delves into how OnePlus leverages online platforms and community interactions to reduce costs and increase profit margins. The report highlights the company's growth trajectory, referencing the success of the OnePlus 7 Pro and projecting sales increases for the 8 Pro. It also discusses the application of target costing to determine a competitive selling price while ensuring profitability. Finally, the report references key sources such as Clifton et al. (2019), OnePlus.com, and Sawhney & Goodman (2016) to support its findings and provide a comprehensive understanding of the product's market position and potential.