International Business Management: OnePlus's Expansion to Brazil

This report provides an analysis of OnePlus's potential entry into the Brazilian market, examining both the external and internal environments that the company would face. It begins with an overview of OnePlus, its business and marketing strategies, and its selection of Brazil as a target country. The report then delves into a PEST analysis of Brazil's political, economic, social, and technological environments, highlighting opportunities and challenges. An internal SWOT analysis identifies OnePlus's strengths, weaknesses, opportunities, and threats. Recommendations are made, including forming joint ventures, enhancing brand promotion, and providing effective customer service to mitigate risks and leverage opportunities. The report concludes that while OnePlus faces challenges, strategic implementation of the recommendations will enable them to succeed in the Brazilian market. Desklib provides access to similar business reports and study tools for students.

International
Business
Management

Introduction
• Current business scenario is much more competitive for the
business organizations (Paik and Zhu 2013).
• It is important for the contemporary business organizations to
initiate new strategies.
• Initiation of international business is one of the most effective
strategies.

Company profile
• OnePlus is one of the emerging smartphone manufacturers in
the world.
• They were founded in China in 2013 (Oneplusstore.com
2017).
• Currently they are having 5.9 % of global smartphone market.
• Their mission is to provide flagship devices in more affordable
price.

• Samsung is the clear market leader.
• OnePlus is being included in the “others” category.

Business strategy of
OnePlus
• Offering premium products in affordable price (Rosenstein
2017).
• Product having top notch features.
• Developing countries are being targeted (ETTelecom.com
2017).
• Premium pricing compared to mainstream competitors.

Marketing strategy of OnePlus (Rosenstein 2017)

Selection of the home
country
• Brazil is being selected as chosen country.
• They are one of the leading developing countries in the world.
• Increase in the middle income groups.
• Initiation of the business friendly regulations by the
government.

Economy of Brazil
• Brazil is estimated to overtake United Kingdom by 2015.
• Thus, the growth of them is more compared to developed
countries (J. Perry 2017).

External environment
• Determination of the external environment is important.
• OnePlus will have to adhere with the different environment in
the host country.
• PEST analysis will help to determine the external
environment.

Political environment
• Stable political scenario in Brazil.
• Issue of corruption prevails.
• Brazil ranked at 79 in terms of global corruption
index (e.V 2017).
• Threat of frequent change in political scenario.

Political and economical environment of Brazil (Scissors 2017)