Globalization and Business Strategy of OnePlus in the Indian Market

This report provides a comprehensive analysis of OnePlus's business operations within the context of globalization, specifically focusing on the Indian market. It begins by identifying the key drivers of globalization that have influenced OnePlus's expansion into India, including market demand, government policies, and cost considerations. The report then delves into the strategies employed by OnePlus in India, such as its focus on customer preferences, competitive pricing, and marketing approaches, including community building and digital marketing. It also evaluates the significance of the Indian market for OnePlus, highlighting the large customer base, brand value, and lower transportation costs. The report also outlines the challenges OnePlus faces in the Indian market, including intense competition, the impact of COVID-19, political barriers, and quality and logistical issues. Finally, it examines the strategies OnePlus has used to become a leading brand in India, such as government support, employment generation, partnership strategies, effective marketing, and competitive pricing. The report concludes by summarizing the key findings and emphasizing the importance of strategic business management in navigating the complexities of globalization.

Critical Issues in
Business Management

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Business management is systematic procedure of evaluating, recording planning, and
running, organizing and controlling business activity in effective way. There will be many issue
arise with the organization regarding management of business activities. To understand this
concept One Plus has been taken. It is one of the most famous brand names of Smartphone
Company. This report define, derivers of globalisation influence One Plus to del within India
market, cause of success of this company, challenge they face and strategies use by One Plus
management department for becoming leading brand in India .All theses matter had been define
in systematic manner.
TASK 1
1. Analysis key derivers of globalization for One Plus, business strategy used by this company
in India and reason behind its success
Globalization: It is a process or policy which help in connecting band build strong
relation between countries by reducing restriction regarding trade policies. In other words it
defines as shifts of geographical, in which economy of other countries depend each other.
Globalization has become the reason of multinational trade activities and this activity
becomes the main reason of growth of international market. Countries by their capital
transactions movements of production and services use this strategy enhance trade activities.
One Plus one of the most popular brand of China and at present time period after readme,
this brand has spread its market position strong by giving hard competition to other
Smartphone companies. This organization was established in 2013 by Pete Lau & Carl Pei,
this organization by using effective business strategies spread its world wide market within
small period of time in many big countries (Amati, Arena, Bengo and Caloni, 2017). One
Plus is also a bug brand in Indian market. They directly influence and attract customers and
take share market of Realmi, Vivo, Samsung and other brands of Smartphone. Following are
the key derivers of One Plus
Market: It considered as most essential deriver which directly attract companies to deal in
other foreign countries. Companies generally search those market in which customers
preference and their demand, needs are same just as local customers have. On the basis of
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that organizations formulate strategies and produces business product in bulk which help in
increasing their market brand value. One Plus found need of Indian counters and on the
basis of that they design product and various versions of their phones which useful or middle
class families. They also produce mobile for their high profile customers or potential clients
belongs from high society. Indian customers generally attract with the basic feature of
phones they got attract towards the camera quality and storage facility, sound quality.
It becomes really easy to enter into Indian market as , trade restriction are less as compare to
other countries as well as cost of transportation and labours for producing products and
loading in Indian market in also comparatively low. Thus for One Plus they found
similarities and opportunities in Indian market and it becomes the main reason of
globalization and entrance of One Plus in Indian market.
Government: It also play vital role as deriver of globalization. Business organization on
the basis of analysing Policies and procedure of government they selected countries in which
state descriptions as compared to other countries are low (Baig, GholamHosseini, and
Connolly, 2015).
It directly into business organisation strategy organisation to in international market as the
policies in rules regulations completed by government for other country they also decided we
show profit number of centurion organisation able to establish in another countries one plus one
of the most popular band not in china but on all the other countries after apple it becomes major
brand which spirit market not only mid Asian countries but also in America and UK countries
are so many years did some major customer country for once again it is very easy to trade in
Indian market as well as ornament does not make any stickers is it possible regarding traded in
went with Chinese company has most of profitable market share and government through
Chinese companies most of Indian women from middle class family they didn't have they are not
capable to buy sale phone with high court does they use Chinese then mobile phones has written
significant rate this is the main reason that Indian government interest in provide and
conditioner system in less in Indian market
Cost: This is also made it driver for infants globalisation business cost of manufacturing for
the basil's distribution in market is director impact on property pretty rate of analysis
organisation for 1 plus it is really hard to deal in UK, USA market transportation coast is
very high among these market and expectations of the year customer is also very high do to
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belong from developed countries it is really hard for this Smartphone brand to fulfil their
needs and demand does 218 properties and within the year will beat your financial capital is
organising decide to say they went in mid Asian market special in India because
transportation cost in this country is very comparatively do as a rescue to stereo typing test
of Indian people they always get a tractor lenses from Chinese brand because they got all the
pictures with the cheap rate of product which they cannot afford guy purchasing hybrid
phone organisation due to blow cost of age resources required for producing in distributing
one plus investor insurance in group life then this is in India market
Competition: Create of competition is as if pet globalisation business no business
corporation deal in any international market vs. competition where is high and chances of
success is global baby windows countries where resources scared and competition navel
assassin's compared to other companies one plus in within short period made it strong
goodwill in Indian market do to their product quality rate of competition (Chen and Hsieh,
2014).
One Plus by using effective business strategies able to successfully lead Indian Market.
They offer phone at lower cost as well as before entering into market they use community
building strategy, management department of One Plus use online to offline approach.
2. Significance of Indian market for One Plus Provides wider product market:
Due to high population rate of India the one plus get large number of customer in Indian
market which help in making this Smartphone organisation of the biggest organisation thus
Indian market is essential for one plus market
Build strong goodwill: Within few years by providing best quality of production services
become most popular front of India its brand value strong goodwill in Indian market at the
market customer all saints before purchase Smartphone of one plus as by using reviews and
suggestion of Indian customers they are forget attracted towards disco phone it Indian market
helping providing by the market sector with help in promoting this brand
Low transportation cost: Trading business in India for Chinese companies is easy even if Indian
government made a rigid rules regarding trade business after Indian and China trade war
however through legal or illegal way organisations able to deal in Indian market as transportation
cost is comparatively low in this market does it is really easy for Indian market to start and
provide customers to one plus as wireless increase profit in the sector
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Challenges for One Plus in Indian market
High competition: At the time of launching this brand in 2014, at this time rate of
competition is not as high as there are few companies which deals in Smartphone market.
But with changes of, Readme, Vivo, Samsung give high rate of competition to this
company.
Effect of COVID – 19: At present time he whole world face Corona problem, and the main
reason of spreading Corona in world is China thus , Indian government banned most of
Chinese brand and product in Indian market.
Political barriers: Not only Corona virus, but war between China and India directly impact
on the trade relation of both countries thus Indian government formulate rigid trade policies ,
it directly impact on One Plus market.
Quality issue: Customers face problems, related with quality they face cyanogens in their
cell phones and they found delay in arrival timing of One Plus Smartphone. Customers are
not satisfy with services and they also feel that One Plus not able to fulfil their demand and
on the basis of giving this organization not solve issue with prescribe time period for their
relevant customers (Seele, 2018).
Logistical issue: Customer is face problems regarding logistical issuer thus the brand value
of company decline . It may be the reason that as compare to its other rival companies , one
Plus lost share in past few quarters.
Strategies use by One Plus for emerging as leading brand in Indian market. 200
Following are the business strategies adopted by One Plus through which they are enable to
attain the target of becoming leading company of Smartphone’s in India.
Proved support to Indian Government: One Plus help in enhancing Indian market by
providing financial assistance and surreally of profit to Indian government. Thus they reduce
trade restriction regarding One Plus. It helps this corporation to enhance it market in Indian
a large level.
Provides employment: One of the major reason of running effectively of this brand , is that
One Plus manufacture their brand phones in India, by selling producing and engaged in
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distribution procedure, this organization hlp in providing employment to Indian public.
Thus brand value of this organization is still on top list of all the smart phone companies.
Partnership strategy: One Plus deals with Indian companies they with using merger and
accusation of small software companies enhance their trade market strategy.
Marketing strategy: By using effective business marketing strategy One Plus be to
influence and motivate their target market customers. They set target and on the basis of
that use digital marketing platform and for promotions management department of One Plus
use social media and by promoting their brand by Indian public favourite superstars they
attract customers towards their phone (Singhal, Suryawanshi and Mittal, 2017).
Cheap cost: One Plus offers their cell phone cheap cost to their target market customers,
they produce cells in Indi due to cheap labour rate and use of resource will be comparatively
low cheaper. Thus their rate of garneting profit s as comparatively high.
Maintain interest: By launching new cell phone and updated version of phones One Plus be
to maintain interest of public within their brand, is also beneficial in completing prior errors
arias in previous cell phone.
All these strategies help One Plus in gaining leading position in market.
.
CONCLUSION
From the above analysis it has been concluded that every organization needs to follow
business strategy for managing their trade activities. Which help in maintain their position in
market. There will be many issue which arise while deign in market, to control over avoid all
theses issue, manger of the business corporation formulate policies by suing management
philosophies to overcome all these problems.
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REFERENCES
Books and journals:
Amati, T., Arena, M., Bengo, I. and Caloni, D., 2017. Social Impact Measurement and
Management: Between Theory and Practice. In Handbook of Research on Emerging
Business Models and Managerial Strategies in the Nonprofit Sector (pp. 371-388). IGI
Global.
Baig, M. M., GholamHosseini, H. and Connolly, M. J., 2015. Mobile healthcare applications:
system design review, critical issues and challenges. Australasian physical & engineering
sciences in medicine, 38(1), pp.23-38.
Chen, Y. C. and Hsieh, T.C., 2014. Big data for digital government: Opportunities, challenges,
and strategies. International journal of public administration in the digital age
(IJPADA), 1(1), pp.1-14.
Seele, P., 2018. What makes a business ethicist? A reflection on the transition from applied
philosophy to critical thinking. Journal of Business Ethics, 150(3), pp.647-656.
Singhal, N., Suryawanshi, P. and Mittal, G., 2017. Crafting responsible management practices in
business school learning outcomes: An Indian case study. Vision, 21(1), pp.46-62.
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